RAGHAVENDRA J
Associate Vice President - Business Development
Bangalore
Summary
Experienced professional with over 15 years of expertise in SaaS, APIs, IoT, and Embedded Systems. Specializes in business development, technical solutioning, and GTM execution for startups and large enterprises. Currently focused on SaaS, API Sales, and GTM Strategy within the Business Development team, collaborating with startups and corporations to implement high-impact use cases. Previous experience in IoT, Embedded Systems, and Defense Sector has provided a strong foundation in deep tech solutioning and consultative selling, bridging the gap between technology and business seamlessly.
Overview
15
15
years of professional experience
5
5
Languages
Work History
Associate Vice President - Business Development
Tracxn Technologies
01.2020 - Current
- May 2024 - Present · Bengaluru, Karnataka, India · On-siteBengaluru, Karnataka, India · Associate Vice President - Business Development - GTM Sales - APIAssociate Vice President - Business Development - GTM Sales - API As part of the GTM sales team for our API product, I work closely with a wide range of clients — from early-stage startups and GenAI builders to large corporates and global enterprises. My focus is on understanding each client’s unique use case and collaborating with them to tailor solutions that genuinely fit their needs, whether it's for internal workflows or customer-facing applications.
I’ve been involved across a variety of API use cases — including AI copilots, productivity tools, internal data enrichment layers for ATSs and CRMs, and investor research platforms. I work cross-functionally with internal product and engineering teams to scope these solutions and ensure we’re solving the right problems in the right way.
On the strategy side, I also contribute to shaping and evolving our pricing playbook, ensuring our approach reflects the nuances of each use case and client segment.
Key contributions:
Working across the full sales process: discovery, solutioning, demos, and closure
Supporting GenAI startups, SaaS platforms, and enterprise clients
Collaborating with product and tech teams to deliver relevant API solutions
Helping develop pricing and packaging aligned to different client needs
Staying hands-on with client conversations, proposals, and ongoing follow-ups
I enjoy working at the intersection of product and business, where a well-crafted solution can unlock real value for both the client and the company.As part of the GTM sales team for our API product, I work closely with a wide range of clients — from early-stage startups and GenAI builders to large corporates and global enterprises. My focus is on understanding each client’s unique use case and collaborating with them to tailor solutions that genuinely fit their needs, whether it's for internal workflows or customer-facing applications. I’ve been involved across a variety of API use cases — including AI copilots, productivity tools, internal data enrichment layers for ATSs and CRMs, and investor research platforms. I work cross-functionally with internal product and engineering teams to scope these solutions and ensure we’re solving the right problems in the right way. On the strategy side, I also contribute to shaping and evolving our pricing playbook, ensuring our approach reflects the nuances of each use case and client segment. Key contributions: Working across the full sales process: discovery, solutioning, demos, and closure Supporting GenAI startups, SaaS platforms, and enterprise clients Collaborating with product and tech teams to deliver relevant API solutions Helping develop pricing and packaging aligned to different client needs Staying hands-on with client conversations, proposals, and ongoing follow-ups I enjoy working at the intersection of product and business, where a well-crafted solution can unlock real value for both the client and the company.
Jun 2022 - May 2024 · 2 yrs, Bengaluru, Karnataka, India · HybridBengaluru, Karnataka, India · HybridAVP - SDRAVP - SDR - I joined at a stage where we were just getting started — a small GTM motion, a 3-member SDR team, and big goals ahead. Since then, I’ve had the opportunity to build and scale our outbound sales function from the ground up — growing the team from 3 to 25+ and creating the structure, systems, and culture that help SDRs succeed. From hiring and onboarding to hands-on training in cold emails, cold calls, and lead qualification — I’ve been deeply involved in shaping the team’s journey. I also love working closely with individuals to help them grow: mentoring top performers and preparing the next layer of leaders. One of the most fulfilling parts of the role was training one of our early SDRs into their first manager role and watching them thrive. What I focus on: Building high-performing SDR teams with a strong culture, coaching reps on outbound best practices (emails, calls, messaging), designing repeatable outbound playbooks that actually work, spotting leadership potential early and nurturing it, and keeping the team aligned with GTM and BD for seamless pipeline flow. This role has been about more than scaling numbers — it’s been about scaling people, building momentum, and creating something that lasts. As AVP - Business Development in a fast-paced SaaS environment, I lead a high-performing team of 3, responsible for their onboarding, training, and ongoing growth. I ensure each team member contributes to monthly targets while also actively owning parts of the sales funnel myself — especially at the closure stage. I manage the entire sales cycle end-to-end: from delivering tailored product demos and handling client communications to developing strategic pricing proposals and leading negotiations to close deals. My role is a blend of leadership and execution, ensuring both scalable processes and a strong personal touch in every client interaction. Key Responsibilities: Leading a 3-member BD team: onboarding, training, and performance management; driving individual contribution alongside team quotas; conducting client-facing product demos and meetings; responding to client queries with context-driven communication; crafting pricing strategy, proposals, and negotiation tactics; ensuring consistent monthly closures and revenue growth. Focused on building a predictable and high-velocity sales engine for SaaS while strengthening client relationships and internal sales capability. Skills: Outbound Sales, Business Process Development, Presentations, SAS (Software), Objection Handling (Sales), Communication, Key Client Relationships, Active Listening, Venture Capital, Social Networking, Computer Literacy, Software as a Service (SaaS), New Business Opportunities, International Business Development, Business Development, Lead Generation, Sales Management, Relationship Building, Negotiation, Cold Calling, Business-to-Business (B2B), Business Relationship Management, Sales Development, Customer-Focused Selling, Oral Communication, Team Management, Presentation Skills, Client Relations, Deal Closure, Sales Processes, Business Case Preparation, C-Level, Key Account Relationship Building.
Sales Manager
Halotech Automations
08.2018 - 09.2019
- Effectively manage the Sales team
- Focusing on strategic planning, implementation and administration of revenue growth through business opportunities.
- Recruiting, coaching and mentoring staff in sales and customer service. Enable Sales Executives with necessary technical knowledge, demonstration strategies and competitive insight.
- Identify, evaluate and execute marketing activities and opportunities consistent with platform and program objectives.
- Setting goals and metrics for sales team, continuously track and monitor the performance of the sales team.
- Identify and close sales opportunities
Product Manager
Move2Website
06.2016 - 05.2018
- Identifying new Customers for Website Design & Development by using CMS like Joomla, Drupal, Word Press, Magento and others.
- Sales and Promotion on Web Application Development.
- Sales and Promotion on Mobile Application Development.
- Sales and Promotion on Social Media Optimization.
- Sales and Promotion on Search Engine Marketing.
- Sales and Promotion on CRM, Billing and Customised Software's.
Business Development Manager
Tenet Technetronics
07.2015 - 05.2018
- Build pipeline for setting up IoT Labs, Wireless (SDR) & Embedded labs in Universities and Corporate and enhance customer engagement.
- Working with Design Houses and MNC customers
- Build strong funnel or pipeline of customers for further growth in business
- As a responsibility of Online Sales Customer Management - lead validation, follow up and revenue, responsibility for broad market accounts (Inside Sales Management for South India)
- Working with Principle Companies for targets and other sales strategy meetings.
- Hosting Events and attending
- Arranging seminars, Tech day at key customer location.
Training Coordinator and Project Coordinator
Tenet Technetronics
07.2012 - 06.2015
- Trained more than 1000 people in open source platforms such has Arduino, Beagle Board Panda Board.. Etc
- Provided customized training courses on open source platforms for group of corporates.
- Working with Internal Training team to provide high quality technical support to customers during pre-sales and post-sales.
Sales Engineer
Tenet Technetronics
09.2010 - 06.2012
- Maintaining complete online sales.
- Working with customer requirements, sourcing of a product and closing the deal.
- Creating Sales Blog and Newsletter for new products.
- Sourcing products for customer needs.
Education
BE - Electronics and Communications
Global Academy of Technology
PUC - PCME
Vijaya College
SSLC - undefined
HCES
Skills
Microcontrollers
Microprocessor
Software Defined Radios
Sensors
Operating Systems
Sales Blogs
Sales Videos
Application Notes
Cold Calling
Demo
Team management
IC Role
Customer Response
Accomplishments
- Onboarded more than 100+ clients on SaaS subscriptions and API
- Won "Tracxn Star Performer" for multiple times
- Successful in establishing close connections with the Defense Sectors (CAIR, DLRL, CFAST, CDoT, CDaC, BEL, RCI, LRDE, NAL, ISRO).
- Successful in signing new alliance partners to embedded product portfolio.
- Successful in conducting 200+ training in a year at Technical Institutes across the south region of India.
- Successful in setting up various labs in various universities across South India.
- Successful in building new business across India increasing the company revenue.
Sales Expertise
DRDO Labs, Bangalore (CAIR, CFAST, LRDE, ADE, GTRE), CVRDE- Chennai, ELSEC, DLRL, RCI Hyderabad, CDOT Bangalore, BEL, Bangalore, NAL, Bangalore, CDAC Bangalore, Chennai, Mohali and Hyderabad, CSIR- Chennai, TATA Power SED, Bangalore, Qualcomm, Bangalore, TCS Bangalore, NVIDIA Bangalore, Infosys Bangalore, GE Bangalore, LnT Bangalore, NXP, Bangalore, BOSCH Bangalore, Sasken Bangalore, IBM Bangalore, Cognizant Chennai, UniString, Hyderabad, NavStar (MilStar), Hyderabad, Mathworks, Bangalore, 12 IITs & 9 NITs, 72 colleges in Bangalore, IISST & CUSAT, Kerala, IISc, Bangalore, IIIT Bangalore, VTU, Karnataka, Anna University, Chennai, JNTU, Hyderabad, Client meeting (Pre-Sales, Post-Sales, demonstrations)
Technical Skill Set
Microcontrollers (Atmel, Texas Instruments, STM), Microprocessor (Raspberry Pi, Intel Processors, DAQ), Software Defined Radios (Ettus USRP and NI USRP), Sensors (Internet of Things, wireless and Industry grade), Windows, Linux, MAC OS, Sales Blogs, Sales Videos, Application Notes
Personal Information
- Pan Number: BBVPR2332D
- Passport Number: T0022631
- Father's Name: S Jayaram
- Date of Birth: 03/23/89
- Marital Status: Married
Timeline
Associate Vice President - Business Development
Tracxn Technologies
01.2020 - Current
Sales Manager
Halotech Automations
08.2018 - 09.2019
Product Manager
Move2Website
06.2016 - 05.2018
Business Development Manager
Tenet Technetronics
07.2015 - 05.2018
Training Coordinator and Project Coordinator
Tenet Technetronics
07.2012 - 06.2015
Sales Engineer
Tenet Technetronics
09.2010 - 06.2012
PUC - PCME
Vijaya College
SSLC - undefined
HCES
BE - Electronics and Communications
Global Academy of Technology