RAGHAVENDRA NILGIRI

• Handled social media projects for Planet Fitness and Blue Compass

• End to End Campaign Management followed by QA Check Process.

• Worked on daily, monthly, and quarterly pacing reports and sanity check process.

• Provided insights and recommendations for all the paid campaigns with audience optimization based on campaign performance.

• Performed Importing and exporting of campaigns from old to new business manager in Meta.

• Attended daily standup meetings and weekly team meetings with the manager. Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.

• Worked on website optimization and content management
• Worked on website optimization and created a new plan for website development in a mind map
• Sorted the Google Search Console issues and deleted the duplicated links
• Worked on the Search Engine Optimization (SEO) backlinks submission
• Created a Social Media Strategy Development and Content Calendar with End to End Campaign Management on Facebook, Instagram, LinkedIn, YouTube, and Twitter
• Worked on Competitor Analysis, keyword research, and monthly reporting.

• Handled social media projects for Perrigo: Firefly, Injoy, Plackers, Nasonex, Steripod
• End to End Campaign Management followed by QA Check Process
• Worked on daily, monthly, and quarterly pacing reports and sanity check processes
• Provided insights and recommendations for all the paid campaigns
• Performed audience optimization based on campaign performance
• Attended daily standup meetings and weekly team meetings with the manager.

• Handled social media projects for JC Penney, Enfamil, AT&T-DirecTV
• Hands-on experience in social media platforms - Facebook, Snapchat, Pinterest, Twitter, Reddit & LinkedIn, Executed budget shifts, and optimizations for 50+ campaigns with a media budget of $20K - $5M
• Responsible for campaign activation, optimization, identifying, and reporting ROI on all social media platforms
• Executed campaign performance with KPIs above the client's expectations
• Analyzed campaign results and provided strategic optimization recommendations
• Worked on regular tasks like Scorecard Sheet Update, Audience Tracker Update, and Click, Impressions & DV Tag Sheet Update.

• Aligned organizational objectives with the company mission to increase business growth
• Planned and developed social media marketing strategies
• Supported SEO strategies by understanding consumer priorities
• Specialized in Facebook, Instagram, and YouTube paid campaigns
• Analyzed user engagement and maintained a cohesive strategy across all platforms
• Performed remarketing, keyword research, traffic estimates, and performance analysis
• Optimized campaigns for better CPC, CTR, ROI, and lead generation
• Managed and created marketing content for social media purposes
• Attended daily standup meetings and weekly team meetings with the manager.

• Hands-on experience in social media campaigns on Facebook, Instagram, and YouTube
• Monitored and analyzed campaigns, and implemented necessary changes
• Created, implemented, tracked, analyzed, and optimized paid search campaigns
• Performed remarketing, keyword research, traffic estimates, and performance analysis
• Optimized campaigns for better CPC, CTR, ROI, and lead generation.