Ragavendhar KM
Sr. Content Producer & Digital Marketing Expert
Chennai
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Senior Chief Manager - Digital Marketing
Cholamandalam Investment & Finance Ltd
02.2023 - Current
- Executing comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
- Planning and executing SMS, Whatsapp and Email Campaigns to generate revenue for the business.
- Implementing the best strategies to increase the click through rates and conversions.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Maintained Webmaster Tool accounts and monitored for crawling and indexing issues.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Sr.Content Producer/Marketing Specialist
Thoughthub Solutions Pvt Ltd (An Eventzilla Company)
03.2019 - 02.2023
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Analyzed clients' websites to address performance issues and improve domain authority.
- Maintained knowledge of current market trends and algorithm updates of Google.
- Developed and implemented quality link-building strategies.
- Increased revenue growth by 30% via organic traffic with effective SEO strategies.
- Finding high-potential keywords and incorporate them in SEO strategies to improve organic traffic.
- Incorporated XML sitemaps and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Optimized copy and landing pages for search engine marketing purposes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Created and managed Google Ads to drive a variety of online marketing campaigns
- Analyzing and optimizing pay-per-click (PPC) campaigns to increase ROI.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Generated quality leads via Ad campaigns on social media platforms like Facebook, Instagram, Linkedin and Twitter.
- Created and implemented re-marketing strategies in both Social Media and Google Ads to generate quality leads for business.
- Increased sales by 40% via Paid campaigns in Google Ads and Facebook Ads
- Creating engaging and successful marketing, advertising and website copy.
- Creating content for blog, websites, email, social media post, e-books and other marketing campaigns.
- Created chat-bot story from scratch to convert website visitors into prospects. Besides, optimizing it regularly with new content to improve leads.
- Month on month Leads and Traffic Forecasting, Optimization, Modeling in order to set goals for product and technology functions.
Sr. Content Writer / Digital Marketing
Indiaproperty.com
05.2015 - 02.2019
- Managing Google SEM Campaigns : Campaign creation, Targeting, Ad groups creation, Keywords addition, Negations, Ads creation, GSP, Display Ads, Dynamic Ads, Bidding Strategies, Device based targeting, Spends control, Product marketing
- Handled facebook remarketing campaigns to generate quality leads
- Revamped e-mail marketing which resulted in an increase in user engagement, open rates & CTR.
- Creating all marketing banners, e-mailers, info-graphics, event pages & videos from internal & external agencies.
- Increased revenue by 40% through paid campaigns.
- Creating content for blogs, articles, case studies, e-books and marketing landing pages.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Content Writer - Marketing Communications
Amarprakash Developers
07.2014 - 04.2015
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Created customized marketing materials to increase product awareness.
- Created content with SEO keywords drawn from Google Analytics.
- Coordinated with marketing and design teams to illustrate articles.
- Analyzed conversion and bounce rates to measure success of content.
- Providing high-quality content for email marketing and SMS campaigns.
- Write blogs, article, brochures, newspaper ads etc.
Process Specialist-Content Management
Cognizant
05.2014 - 07.2014
- Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards.
- Determined and recommended methods to implement improvement opportunities.
- Identified and resolved process issues to drive optimal workflow and business growth.
Content Writer - Team Lead
88DB.Com
09.2008 - 12.2013
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Implemented strategies and tactics to grow followers on social media channels.
- Wrote engaging and successful marketing, advertising and website copy.
- Managed a team of 30 across India.
- Assisted with new hire processing and existing training programs.
Tele Marketing Executive
ICICI
08.2007 - 07.2008
- Displayed excellent sales skills and understanding of how to leverage abilities to exceed quotas.
- Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
Education
Bachelor of Arts - BSC - Catering Science & Hotel Management
Alagappa University
Chennai, India 05.2020 - 07.2021
High School Diploma -
Madras Institute of Hotel Management
Chennai, India 06.2004 - 07.2007
Skills
SEO & SEM
Content Marketing
Email Marketing
Social Media Marketing
Lead Aquisation
Revenue Growth
Declaration
I hereby declare that the above furnished details are true to the best of my knowledge.
(K M RAGAVENDHAR)
Timeline
Senior Chief Manager - Digital Marketing
Cholamandalam Investment & Finance Ltd
02.2023 - Current
Bachelor of Arts - BSC - Catering Science & Hotel Management
Alagappa University
05.2020 - 07.2021
Sr.Content Producer/Marketing Specialist
Thoughthub Solutions Pvt Ltd (An Eventzilla Company)
03.2019 - 02.2023
Sr. Content Writer / Digital Marketing
Indiaproperty.com
05.2015 - 02.2019
Content Writer - Marketing Communications
Amarprakash Developers
07.2014 - 04.2015
Process Specialist-Content Management
Cognizant
05.2014 - 07.2014
Content Writer - Team Lead
88DB.Com
09.2008 - 12.2013
Tele Marketing Executive
ICICI
08.2007 - 07.2008
High School Diploma -
Madras Institute of Hotel Management
06.2004 - 07.2007
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