Raghavendran R
GTM Business Consultant
Chennai
Summary
Seasoned Product & Business Consultant with a strong background in product marketing, sales enablement, and solution consulting. Proven expertise in translating market intelligence, customer insights, and AI-driven trends into compelling positioning strategies and GTM initiatives that drive business growth. Deep experience in solution engineering and presales ensures seamless collaboration across sales, marketing, and product teams to accelerate deal velocity, enhance customer engagement, and strengthen competitive differentiation.
Strategic thinker with a data-driven approach to storytelling, value-based selling, and market positioning. Adept at crafting high-impact sales assets, delivering persuasive product demonstrations, and enabling Sales and Channels ecosystems. Deep understanding of AI-powered CX, Sales CRM, and ITSM solutions allows for shaping narratives that resonate with evolving market demands. Proven ability to work cross-functionally and influence key stakeholders positions for driving scalable growth, optimizing GTM execution, and elevating customer experience through innovative product marketing strategies.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Lead - Account Executive - Commercial
Freshworks
10.2023 - 11.2024
- Achieved 83% revenue attainment ( from Q4 2023 to Q3 2024) by executing value-based sales strategies, ensuring effective stakeholder alignment, price negotiation, and seamless deal closures.
- Generated $100K self-sourced pipeline across the identified Named Accounts list in the MEA region through strategic outbound prospecting.
- Drove hunting revenue for Named Accounts by identifying high-value opportunities, crafting tailored sales approaches, and accelerating deal velocity through personalized engagement.
- Mentored SDRs in outbound prospecting, lead qualification, and pipeline acceleration, improving conversion rates and ensuring a steady flow of high-quality opportunities.
- Guided channel partners (Resellers, GSIs, ISVs) to generate and close pipeline, executing joint GTM strategies and co-selling motions to expand market reach and drive revenue growth.
Lead - Solution Engineer - Partnerships
Freshworks
07.2021 - 09.2023
- Front-ended product demonstrations, Proof of Concepts (PoCs), and pilot implementations for partner-sourced opportunities, to drive adoption and accelerate deal progression
- Owned the technical closure process, collaborating with GSIs, ISVs, and resellers to align Freshworks’ CRM, CX, and ITSM capabilities with customer pain points, ensuring seamless implementation and business value realization
- Executed data-driven product marketing initiatives, leveraging competitive intelligence and customer insights to refine messaging, sales enablement assets, and GTM activations for scalable partner success
- Enabled partner sales teams with tailored positioning strategies, equipping them with competitive insights, sales playbooks, and go-to-market messaging to drive pipeline growth and accelerate deal conversions
- Strengthened Partner Solution Engineering (SE) teams by delivering value-driven product demos and hands-on enablement, ensuring the SE consultants were empowered to independently lead technical discussions, address objections, and take deals to closure
- Collected and synthesized feedback from the partner ecosystem, relaying critical insights to the Product Management team to enhance AI capabilities, feature roadmaps, and solution differentiation based on market demands
- Contributed to the continuous enhancement of sales enablement assets, including battlecards, product capability decks, and solution playbooks, ensuring partners were equipped with up-to-date positioning and competitive insights
- Managed RFP responses and bid proposals, to position solutions effectively and highlight differentiators in CRM, CX, and ITSM domains for the partner sourced high value deals
- Strengthened partner-led GTM strategies, enabling partners through marketplace integrations, co-marketing campaigns, and training programs, expanding reach and driving solution adoption
Senior Pre Sales Engineer
HTC Global Services Pvt. Ltd
09.2019 - 07.2021
- Led content strategy and GTM execution by developing thought leadership assets, customer success stories, whitepapers, and industry-specific sales collateral, strengthening brand positioning and demand generation
- Spearheaded the initiative to create 124+ customer case studies showcasing two decades of HTC’s development efforts for a Platinum customer, collaborating with six cross-functional Delivery Teams comprising Delivery Heads, Technical Leads, and SMEs to highlight innovation across technologies and service lines
- Developed proactive Proof of Concept (PoC) presentations and product demos, aligning with digital transformation narrative for potential AWS migration from legacy technologies to showcase business impact and accelerate pipeline growth
- Managed RFP/RFI responses and bid proposals, working closely with Technical SMEs, Architects, Delivery Teams, and Business Stakeholders to ensure competitive positioning and market relevance
- Partnered with Delivery and Account Management teams to identify new opportunities within the account, developing strategic GTM activations and industry-specific sales plays for Servicenow CoE to drive customer expansion
Senior Pre-Sales Engineer
Technosoft Global Services
10.2014 - 09.2019
- Developed and executed Go-To-Market (GTM) strategies for key offerings by analyzing market trends, competitive intelligence, and customer pain points, ensuring strong market positioning and demand generation
- Owned messaging, positioning, and storytelling, translating technical capabilities into compelling, value-driven narratives that enhanced brand differentiation and resonated with target audiences
- Led the creation of high-impact marketing and sales enablement collateral for the Salesforce Center of Excellence, including pitch decks, industry-specific assets, first-call decks, and product demos, empowering sales teams to accelerate deal velocity
- Created customer case studies and testimonials by collaborating with customer stakeholders, Sales, and Delivery teams, showcasing tangible business impact and driving trust in Salesforce solutions
- Partnered with Product, Sales, and Marketing teams to develop industry-specific GTM activations, content marketing strategies, and differentiated sales plays, strengthening pipeline generation and conversion
- Led RFP/RFI responses, working cross-functionally with Technical SMEs, Architects, Delivery teams, Legal, Finance, and HR, ensuring alignment with business objectives, compliance requirements, and competitive differentiation
- Conducted competitive research and industry analysis to refine solution messaging and inform product marketing strategies, aligning with evolving digital transformation trends
- Optimized digital marketing initiatives by leveraging Google Analytics and marketing automation tools (Marketo, HubSpot) to track campaign performance and enhance lead conversion rates
Programmer Analyst
Cognizant Technology solutions
03.2010 - 05.2012
- Software Support Maintenance and Testing for clients in the Healthcare Vertical
- Part of the Delivery Assurance Group (DAG) responsible for Project Audits
Education
MBA - Communication Management
Symbiosis International University
01.2012 - 01.2014
BE - Electronics and Communication Engineering
SREC
06.2005 - 05.2009
Skills
Product Marketing & Positioning
Go-to-Market (GTM) Strategy Development
Sales & Partner Enablement
Value-Based Selling & Competitive Positioning
Product Demonstrations & Storytelling
Capability Collateral Creation
Cross-Functional Team Collaboration
Channel & Partner GTM Strategy
Presales & Solution Engineering
Bid & Proposal Management
Sales Forecasting & Pipeline Acceleration
Timeline
Lead - Account Executive - Commercial
Freshworks
10.2023 - 11.2024
Lead - Solution Engineer - Partnerships
Freshworks
07.2021 - 09.2023
Senior Pre Sales Engineer
HTC Global Services Pvt. Ltd
09.2019 - 07.2021
Senior Pre-Sales Engineer
Technosoft Global Services
10.2014 - 09.2019
MBA - Communication Management
Symbiosis International University
01.2012 - 01.2014
Programmer Analyst
Cognizant Technology solutions
03.2010 - 05.2012
BE - Electronics and Communication Engineering
SREC
06.2005 - 05.2009
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