Raghwendra Kumar Singh
Patna
Overview
18
18
years of professional experience
Work History
Area Sales Customer Manager
Hindustan Unilever
01.2020 - Current
- Driving S&D of PP business at HUL (Mar’24 to till date), Bhojpur Sales Area – Annual Turnover- INR 205+ Cr with a value growth of 6% CAGR.
- Driven S&D of HFD business at GSKCH+HUL (Jan’20 to Sept’21), of Bihar North – Annual Turnover- INR 270+ Cr with a value growth of 11% and made Bihar North the biggest HQ in East region from the 4th rank.
- Driven S&D of FNR at HUL (Sept’21 to Mar’24), Maithila Sales Area – Annual Turnover- INR 312+ Cr with a value growth of 9% CAGR.
- Won the highest growth & team Award in 2022 and 2023.
- Improved TDP Phasing by 650 bps.
- Top Rated ASM in 2024 in AI pool.
- Strong working on White Spaces coverage helped to increase the corporate share by +250 bps.
- Leading the Shikhar app drive for Bihar Cluster and Ranked 1 at AI level in 2024 and 2025.
- Leading the F&F cases of Bihar and helped to increase the customer centricity from 2.75 to 3.6.
- Delivered highest FF WOA in 2023 and 2024.
- 9 FFs & 3 MEs promoted through Insightful Saturday and Chai Pe Charcha Sessions.
Area Sales Manager
KRAFT HEINZ INDIA Pvt. Ltd & Zydus Wellness Products LTD
04.2016 - 01.2020
- Driven S&D at Kraft Heinz India Pvt. Ltd, North Bihar – Annual TO- INR 68+ Cr from Apr’16 to Oct’17.
- Driven S&D at Kraft Heinz India Pvt. Ltd, Central Bihar – Annual TO- INR 90+ Cr from Nov’17 to Oct’18.
- Driven S&D at Kraft Heinz India Pvt. Ltd & Zydus Wellness, Central Bihar – Annual TO- INR 102+ Cr from Nov’18 to Jan’20.
- Promoted as a ‘Sales Manager’ in Oct 2018 within 2.5 yrs of ASM role.
- Market share of GD ramp up from -77 Bps to 129 Bps in Bihar in 2017.
- Weighted Distribution of GD & Nycil gains in Bihar rural & urban both by +237 Bps GD WD%.
- Complan restage volume growth came 32% H1 VS H2 in 2017.
- Complan Cum growth in 2018 is 40% LY VS TY same period resulting highest growth in all INDIA.
- Patna ASM (4th largest territory of India) grew by 22% Cum. (Complan @29% , GD @11%((GD 1kg Jar @29%), Nycil @33%) in 2018.
- Patna SM (2th largest territory of India) grew by 23% Cum. (Complan @8% , GD @24%((GD 1kg Jar @28%), Nycil @29%) in 2019.
- Led excellent launches of Complan Magic & GD Mango overachieving both coverage & depth targets.
- Top position in all India in Leaderboard of the Company in 2018.
- Amongst the lowest attrition areas in region.
- Amongst the Top ASMs in all India always in any Contest & Bushfire.
- Great Success of Samriddhi program, HERO, Beat the clock, WOW, Blue, Top 200 O/L of each SOs.
- Improved the Forecast Accuracy from 43% to 93% in 4 months’ time of my ASM role.
- Improved the product visibility in Ols through 'Relationship window'.
- 4 FFs elevated their career through weekly training sessions. One became a Manager.
Area Sales Executive
GSK Consumer Healthcare
Bhagalpur
02.2015 - 04.2016
- Driven S&D of GSK CH products in the rural areas of East Bihar (census-based mapping) with Annual Turnover- INR 40+ Cr.
- Channel Sales Development of Rural of East Bihar by working on 2 different models.
- Rural Channel Activation through various engagements with third parties and on field execution with the team.
- Ensured 100% DL range activation in my ASE area, 1st in INDIA.
- Achieved 2nd Best ASE award for the performance of 2015.
- 1 USR elevated in his career through weekly training & development sessions.
- Recognize for best visibility in the Ols through Relationship windows and Leapfrog.
Sr. Territory Sales Executive
GSK Consumer Healthcare
Patna
06.2012 - 02.2015
- Looked after Base Town business of Katihar, Purnea, Kishanganj, Saharsa, Forbesganj with Annual Turnover – INR 21+ Cr.
- Added 1.2K new outlets & achieved 16% CAGR of 2 years, also grabbed opportunities of DL range in Purnea & Katihar wholesale with an additional business of INR 1.1 Cr PA.
- Introduced HHT for market working of DSRs & doubled the FFE matrix of my area in 3 years.
- Achieved Best TSE award of 2013 & 2nd best TSE award in 2014.
- Appointed a new distributor with better coordination & hand Seck with Union Association of Purnea and started direct distribution, helped with 3 Cr additional delta in a year (3x the business).
- 4 DSRs elevated & became USR through weekly connect on their personal development and training.
Senior Sales Officer
Dabur India Ltd
05.2009 - 05.2012
- Looked after Base Town business of Gaya, Sasaram, Auangabad, Jahanbad, Chapra, Hajipur, Siwan, Katihar, Saharsa, Purnea, Madhepura, Kisanganj, Forbesganj in Bihar with Annual Turnover – INR 18+ Cr.
- Added 1.6K new outlets across HQ & achieved 21% CAGR of 3 years.
- Settled the toughest territory of Chapra with double digit growth on my LM (ASM) assignment, elevated my career from SO to SSO.
- Awarded as a Star performer Award in 2011.
- Added 8 customers with 3Cr additional delta in 3 yrs with lowest attrition of Distributors and DSRs.
Sales Manager
Reliance Life Insurance Comp
Kolkata
01.2009 - 05.2009
- A good experience of concept selling. I visited 210+ leads and converted 18 lakhs.
- Recruited 18 agents in 3 months with 6 lakh additional business.
Financial Planning Manager
Max New York Life Insurance Com
Kolkata
11.2007 - 12.2008
- 1st Job of my life, shown a great passion and resilience.
- Recognized as the best FPM of the Branch Award in 3 months out of 12.
Education
MicroMasters - Business Mgmt
IIM Bangalore
Bangalore09-2022
MBA - Marketing & Finance
ISB Kolkata
Kolkata01.2008
Graduation Economics Hons. (B.A Hons.) -
H.C.P.G. College Varanasi
Varanasi, UP01.2003
Intermediate Arts (I.A) -
H C Intermediate College Varanasi
Varanasi04-2000
Matric (10th) -
J.J. High School
Machakhia03-1998
Skills
- Customer relationship management
- Sales forecasting
- Market analysis
- Data interpretation
- Distribution strategy
- Sales team leadership
Accomplishments
- Best ASM Trade Area, for Commercial Execution on input parameters
- Best ASM Trade Area, for Commercial Hygiene in last 3 years consistently
- Star Performer in terms of OHC MS, for achieving double MS of Sensodyne Brand
Websites
Projects
Project DRONA-To improve learning & understanding WOW of the company to new Joined employees Project Phoenix-To drive Back to Basic with latest demand of coverage & visibility
Project Leapfrog-To improve visibility in Sub-D market
Project Shikhar app drive for Bihar Cluster, Led & delivered highest onboarding and transacting in All India
Languages
- Hindi
- English
Personal Information
- Age: 43
- Father's Name: Mr. Prem Narayan Singh
- Gender: Male
Timeline
Area Sales Customer Manager
Hindustan Unilever
01.2020 - Current
Area Sales Manager
KRAFT HEINZ INDIA Pvt. Ltd & Zydus Wellness Products LTD
04.2016 - 01.2020
Area Sales Executive
GSK Consumer Healthcare
02.2015 - 04.2016
Sr. Territory Sales Executive
GSK Consumer Healthcare
06.2012 - 02.2015
Senior Sales Officer
Dabur India Ltd
05.2009 - 05.2012
Sales Manager
Reliance Life Insurance Comp
01.2009 - 05.2009
Financial Planning Manager
Max New York Life Insurance Com
11.2007 - 12.2008
MicroMasters - Business Mgmt
IIM Bangalore
MBA - Marketing & Finance
ISB Kolkata
Graduation Economics Hons. (B.A Hons.) -
H.C.P.G. College Varanasi
Intermediate Arts (I.A) -
H C Intermediate College Varanasi
Matric (10th) -
J.J. High School