Summary
Overview
Work History
Education
Skills
Google Analytics Certification
Business Management Essentials Certification
Canva Essentials
Graphic Design Essentials
Microsoft Excel
Timeline
Generic
Raghul SSP

Raghul SSP

Chennai

Summary

Dynamic and results-driven Business Operations Specialist with 7+ years of experience in integrating marketing, operations, and technology to drive business growth. Seeking to leverage expertise in CRM management, SEO, digital strategy, and crossfunctional collaboration to contribute to a forward-thinking organization's operational efficiency and customer engagement. Adept at using tools like Zoho CRM, HubSpot, WordPress, and Google Analytics to deliver data-driven insights and impactful outcomes.

Overview

8
8
years of professional experience

Work History

Business Operation Head

Koka Software Technology Private Limited
Chennai
02.2025 - Current
  • Managed overall business operations for marketing at KOKA, leading to a 15% increase in brand visibility within 3 months through focused efforts on brand development, lead generation, and website management.
  • Planned and executed 8+ digital marketing campaigns (SEO, SEM, social media, and email), resulting in a 20% rise in qualified leads, and improved engagement across platforms.
  • Led enhancements to the corporate website, optimizing UI/UX and SEO, which contributed to a 25% increase in organic traffic and improved average session duration.
  • Created and managed targeted content across the web and social media, contributing to a 15% boost in content-driven inquiries, and stronger brand positioning.
  • Collaborated closely with the sales team to produce 6 or more marketing collaterals, aligning messaging with sales objectives, and supporting lead nurturing.
  • Conducted competitive benchmarking and market research to support data-driven campaign planning and positioning.
  • Contributed significantly to brand awareness efforts, leading to a 30% growth in the inbound lead pipeline in a short span.
  • Authored 20+ pieces of technical and marketing content, including product documentation, blog articles, and internal knowledge materials.
  • Designed a structured sales funnel process flow, which improved lead tracking and conversion by 20% through streamlined follow-ups and reporting.
  • Developed and implemented a process map for the Customer Support Team.

Marketing

MedCuore Medical Solutions Private Limited
06.2021 - 11.2021
  • Generated leads through targeted digital marketing strategies, resulting in a 35% increase in customer inquiries.
  • Increased sales by 25% through strategic SEO and promotional campaigns, significantly boosting overall revenue.
  • Innovated and developed new products, driving market differentiation and enhancing customer engagement.
  • Secured funding through successful fundraising initiatives, supporting business expansion and growth.

Business Operations- Marketing

Digiterati
Chennai
05.2017 - 05.2021
  • Negotiated and closed strategic B2B deals, contributing to a consistent 15–20% increase in revenue, and improved profitability through long-term partnership development.
  • Spearheaded recruitment and talent management, hiring and onboarding 50+ employees, resulting in a 25% improvement in operational efficiency and team output.
  • Managed 10+ B2B healthcare expos over 4 years, including flagship events attracting over 20,000 visitors per event, driving strong brand visibility and lead generation.
  • Coordinated vendor relationships with 30+ suppliers and partners, achieving a 15% reduction in operational costs through renegotiated terms and streamlined logistics.
  • Developed and executed targeted event branding strategies based on visitor profiling, increasing footfall and engagement by 20–25% across major expos.
  • Organized and promoted medical business conferences targeting doctors and healthcare professionals, resulting in higher-quality leads and niche audience engagement.
  • Led the planning and execution of the 'Innovation Awards,' a startup contest campaign, attracting over 100 startup entries and gaining coverage in industry media.
  • Executed 360° marketing campaigns, including field activations, print media (ads in 4 or more leading newspapers), bus backs, and branded promotional materials, enhancing brand recall.
  • Managed digital marketing initiatives, including email (open rate: ~18%), SMS, and WhatsApp campaigns, reaching over 10,000 contacts per campaign cycle.
  • Oversaw website SEO, including on-page and off-page optimization, resulting in a 35% increase in organic traffic.
  • Implemented local SEO strategies and directory listings, improving visibility for regional searches, and contributing to a 20% growth in local inquiries.
  • Built and maintained quality backlinks, strengthening domain authority, and search engine rankings over time.
  • Collaborated with the U.S. Consulate General and U.S. Commercial Service for the U.S. Healthcare delegation at Medicall, Chennai, (2018), facilitating international partnerships.
  • Led a team managing outbound telemarketing campaigns, improving customer outreach efficiency, and lead follow-up conversion rates by 15%.
  • Directed cross-functional teams across marketing, operations, and sales, ensuring smooth coordination and successful execution of multi-channel campaigns and projects.

Education

B.Tech - Biomedical Engineering

SRM Institute of Science And Technologies
Chennai
05.2017

Skills

  • Power BI platform
  • Wix
  • Miro
  • HubSpot
  • ClickUp
  • Trello
  • Zoho CRM
  • Zoho Books
  • Ahref
  • Semrush
  • Uber Suggest
  • Creative and graphic designs
  • Content writing
  • Content strategist
  • CRM management
  • SQL
  • HackerRank
  • Graphic design essentials
  • Canva
  • Canva essentials
  • Microsoft Excel
  • Google Analytics
  • Meta
  • Business Suite
  • Youtube Studio
  • SEO (on-page, off-page)
  • Zoho Campaigns
  • Mailchimp
  • Social media management
  • Filmora
  • Microsoft PowerPoint
  • Windows
  • Video editor
  • MS Office Suite
  • WordPress
  • 6 Sense
  • SpyFu
  • SimilarWeb
  • 6 Sense
  • SEO optimization
  • Content management
  • Brand development
  • Team leadership
  • Project management
  • Market research
  • Lead generation
  • Digital marketing
  • Sales strategy
  • Data analysis
  • Customer relationship management
  • Vendor negotiation
  • Event management
  • Process improvement
  • Performance tracking
  • Cross-functional coordination
  • Logistics management
  • Operational efficiency
  • Maintenance planning
  • Case management
  • Client relations
  • Operations management
  • Business and operations management
  • Market Research & Competitor Analysis
  • Performance reporting

Google Analytics Certification

Skillshop

  • Issued May 2025 · Expires May 2026
  • Credential ID 143696590
  • https://skillshop.credential.net/9fdc177e-6460-46d2-88fd-4d620b843ceb#acc.5idWZtph

Business Management Essentials Certification

Management & Strategy Institute

  • Issued Apr 2025Issued Apr 2025
  • Credential ID 345586083
  • https://drive.google.com/file/d/14M4wtDWkJkZszVrGBWUgcpHwobyaYC2c/view

Canva Essentials

Canva

  • Issued Apr 2025
  • Credential ID 6abbf3
  • https://www.canva.com/design-school/certification-award/6abbf310-ac00-49a0-a5ab-a9c8ca0b7847

Graphic Design Essentials

Canva

  • Issued Apr 2025
  • Credential ID d50b0e
  • https://www.canva.com/design-school/certification-award/d50b0e9e-e3c7-4156-9dab-a12c2cd56abf

Microsoft Excel

StudySection

  • Issued Apr 2025
  • Credential ID 794171
  • https://drive.google.com/file/d/1YLIkkaw9h_rMcslqv0FGW6PoAaiy62QD/view

Timeline

Business Operation Head

Koka Software Technology Private Limited
02.2025 - Current

Marketing

MedCuore Medical Solutions Private Limited
06.2021 - 11.2021

Business Operations- Marketing

Digiterati
05.2017 - 05.2021

B.Tech - Biomedical Engineering

SRM Institute of Science And Technologies

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Raghul SSP