Raghunandan D
Hyderabad
Summary
Dynamic and results-oriented Sales and Marketing professional with over 12 years of experience, specializing in lead generation, digital marketing, market research, and CRM management. Proven ability to drive growth through data-driven decision-making, utilizing advanced tools such as Tableau for insightful analytics and marketing automation platforms for streamlined campaign execution. Adept at managing CRM systems, leading teams, and optimizing processes to enhance productivity and efficiency.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Lead Generation Specialist (Consultant)
Sel-Employed
11.2021 - Current
- Developed lead generation strategies using CRM and automation tools
- Managed and optimized marketing campaigns via platforms like HubSpot, Apollo.io, and Instantly.ai
- Led a cross-functional team, ensuring alignment with business goals
- Leveraged email marketing and social media for lead nurturing
- Implemented Account-Based Marketing (ABM) strategies to target prospects
- Conducted A/B testing and optimized email tactics for better engagement
- Developed lead scoring models to prioritize and qualify leads
- Organized and participated marketing activities like webinars and content syndication
- Digital Marketing: Developed and executed comprehensive digital marketing strategies, including SEO, SEM, and content marketing, to increase brand visibility and lead generation
- Google Analytics: Monitored and analyzed digital marketing metrics using Google Analytics, generating reports to measure campaign effectiveness and guide decision-making
- Create new opportunities from prospecting efforts and leveraging my network
- Develop and execute marketing campaigns across multiple channels, including email, social media, and advertising
- Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions
- Monitor campaign performance and adjust strategies as needed to meet campaign goals
- Create and manager email campaigns, landing pages, forms, and workflows in Zoho Automation
Lead Generation/Business Development Manager
PSquare Software
04.2017 - 11.2021
- Identifying appropriate prospects, set appointments, make effective qualifying sales calls, and manage sales cycle to close new business in all service categories offered
- Generate leads and build relationships planning and organizing daily work schedule to call on existing or potential sales outlets
- Managing database and regular follow-up’s
- Managing team of 3 executive and 5 interns on their day-to-day activities
- Creating and maintaining a list of prospect clients; maintaining database (CRM) of prospective client information
Business Development Manager
V-soft Consulting
10.2015 - 04.2017
- Build, test and launch complex email and nurture campaigns
- Creating, hiring, and training new team members is my responsibility as a part of the Indian operations
- Identifying and building pipeline for sales process and generating leads through market research, email and cold calling
- Conducting and identifying prospects using LinkedIn, Zoominfo, and other
- Preparing process documents along with strategies
Business Process Owner (Team Lead)
IBM India Pvt. Ltd.
11.2013 - 10.2015
- Market Analysis and Client Targeting: Conducted comprehensive market research to identify potential clients and industry trends, developing targeted lead generation strategies that enhanced acquisition success rates
- Project Management: Developed detailed project plans, assigned tasks based on team members' strengths, and tracked progress, ensuring projects were completed on time
- Team Coordination and Development: Led and coordinated a team of professionals, fostering a collaborative environment, conducting regular performance reviews, and facilitating training sessions to enhance skills and productivity
- Cross-functional Collaboration: Worked closely with implementation and sales teams across all regions, ensuring seamless integration of RPO solutions, supporting client onboarding, and providing market insights to refine sales strategies
Researcher - Analytics
Progressive Digital Media
05.2010 - 07.2012
- Comprehensive Market Analysis: Conducted in-depth market research to identify industry trends, competitor strategies, and potential opportunities, providing actionable insights to drive business growth
- Data Collection and Interpretation: Utilized various research methodologies and tools, such as surveys, focus groups, and data analytics, to gather and interpret market data, delivering detailed reports to support strategic decision-making
- Target Market Identification: Analyzed customer demographics, preferences, and behaviors to identify target markets and segments, enabling the development of tailored marketing and sales strategies
- CRM Management: Managed and maintained the contacts database within the CRM system, ensuring data accuracy and facilitating effective communication and follow-up with potential and existing clients
- Strategic Recommendations: Presented findings and strategic recommendations to senior management, collaborating with cross-functional teams to implement data-driven initiatives that enhance market positioning and competitiveness
Sr. Research Analyst
The Hackett Group
09.2008 - 05.2010
- Responsible for assigning majority of web leads coming from Hackett websites namely HPN, REL, and SEO
- Proficiently supported and assigned leads to the sales team by providing ongoing & adhoc data
- Reconcile and refine data across different systems, e.g Salesforce.com or internal database tool
- Analyzed problems and resolved critical issues on priority having strategic impact on applications by applying / following business / technical support concepts, departmental procedures, etc
- Imparted and supported the new joinees in the team and acted as an SME (Subject Matter Expert)
- Train sales people on using CRM tool to get accurate information and data to support the process
- Create ad hoc data and reports as requested by internal & external clients
Sr. Inside Sales Executive
Anovatek Software & Consulting.
07.2006 - 06.2008
- Spearheaded a team of 15 members for generating leads and managing databases
- Successfully created prospective leads and brought offshore and onsite software development projects to the company
- Initiated first level contact with ‘C’ and successfully interacted with VP over phone providing a benchmark
- Proficiently generated the IT sales leads for US Market Supporting Sales Team using Pre-Sales Techniques
- Instrumental in retaining relationship with key decision makers
- Responsible for MIS and tracking the process records and maintenance of daily/weekly reports
- Imparted training and allocated work to the team
Education
MBA: Human Resources Management -
Pondicherry Open University
Bachelor of Commerce (Advertising & Marketing) -
Osmania University
SSC -
St. Paul’s high School
Skills
- CRM Management
- Lead Generation
- Marketing Automation
- Relationship building
- Strategic Planning
- Sales & Marketing strategy
- Digital Marketing
- Google Ads
- Email Marketing
- Market/Database Research
- Online Research Tools
- Team Handling
- Training & Development
- MIS Reporting
- Clients Management
- Cross-Functional Team Management
- B2B Platforms
Certification
- Email Marketing - HubSpot Academy
- Marketing Automation Fundamentals - Simplilearn
- Google Analytics - Google Analytics Academy
Languages
- Telugu
- Hindi
- English
Hobbies and Interests
- Music
- Cricket
- Automobiles
Timeline
Lead Generation Specialist (Consultant)
Sel-Employed
11.2021 - Current
Lead Generation/Business Development Manager
PSquare Software
04.2017 - 11.2021
Business Development Manager
V-soft Consulting
10.2015 - 04.2017
Business Process Owner (Team Lead)
IBM India Pvt. Ltd.
11.2013 - 10.2015
Researcher - Analytics
Progressive Digital Media
05.2010 - 07.2012
Sr. Research Analyst
The Hackett Group
09.2008 - 05.2010
Sr. Inside Sales Executive
Anovatek Software & Consulting.
07.2006 - 06.2008
MBA: Human Resources Management -
Pondicherry Open University
Bachelor of Commerce (Advertising & Marketing) -
Osmania University
SSC -
St. Paul’s high School
- Email Marketing - HubSpot Academy
- Marketing Automation Fundamentals - Simplilearn
- Google Analytics - Google Analytics Academy
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