Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
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Raghunath Babu

Bengaluru

Summary

Accomplished Salesforce Marketing Cloud (SFMC) Developer with 5 years of focused expertise in crafting and executing innovative marketing automation solutions. Leveraging a comprehensive skill set in Email Studio, Journey Builder, and Datorama Intelligence, drives impactful, data-driven campaigns that enhance customer engagement and optimize performance. Adept in project management and cross-functional collaboration, ensuring seamless execution of complex marketing strategies and salesforce data migration between Business units. With a solid foundation in business analysis and order management, brings a strategic approach to enhance marketing effectiveness and ROI. Committed to delivering exceptional results through continuous improvement and data insights.

Overview

11
11
years of professional experience
1
1
Certification

Work History

SFMC Developer

BICS GLOBAL
01.2022
  • Designed, developed, and executed multi-channel marketing campaigns using Salesforce Marketing Cloud (SFMC) tools, including Email Studio, Datorama Reports, Journey Builder, and Automation Studio. Managed customer journeys to deliver personalized and targeted communication. Salesforce data migration between Business units. Enhanced data management and analytics by integrating Salesforce Data Cloud. Managed data extensions, imports, and segmentation for precise targeting and accurate reporting. Set up and managed automated workflows and processes using Automation Studio. Optimized campaign performance through A/B testing, analytics, and continuous improvements. Provided timely technical support for SFMC-related issues. Troubleshoot and resolved integration and data-related problems. Generated and analyzed reports to track campaign performance and return on investment (ROI). Utilized data-driven insights to inform decisions and make recommendations for future campaigns. Integrated Internal SFMC Data utilized Datorama to connect and sync internal Salesforce Marketing Cloud (SFMC) data, focusing on performance analytics of email campaigns. Synced with SFDC Data Extensions enabled smooth data flow between SFMC and Salesforce CRM by integrating key Data Extensions from SFDC into Datorama for unified analysis. Email metrics tracking campaign performance metrics such as email sends, opens, clicks, bounces, and conversions for both batch & blast and Journey Builder campaigns. Journey-Level reporting to evaluate user engagement across different stages and touchpoints, identifying drop-offs and optimization opportunities.

SFDC ADMIN

Besant Technologies
11.2020 - 10.2021
  • Assisted in daily administration and maintenance of the Salesforce platform, including user account setup and role management. Created and customized reports and dashboards to support business decision-making. Supported data import, export, and cleansing activities using tools like Data Loader and Excel. Helped configure objects, fields, page layouts, record types, and validation rules. Managed user permissions, profiles, and security settings to ensure data integrity and access control. Participated in testing and deployment of new features and updates in sandbox environments. Documented system configurations, workflows, and standard operating procedures. Collaborated with cross-functional teams to gather requirements and implement automation using Process Builder and Flows. Provided first-level support for Salesforce-related issues and escalated complex problems to senior admins.

Specialist

Dell
02.2012 - 02.2020
  • Acted as a liaison between business teams, technology teams, and support teams to ensure smooth communication and project alignment. Coordinated between the customer community and software development team to manage the flow of requirements. Managed VMware products for a global region, including processing orders, pricing, and handling discounts. Processed SAP software orders on hold after approval for special pricing, provided credentials, cancelled orders, and assisted in order processing. Provided timely email marketing support to users, delivering information about products and their specifications. Managed VMware product support globally, including processing orders, pricing, and handling discounts. Handled customer escalations, approved refunds, and managed denial cases related to order processing. Conducted quality audits for the team to ensure adherence to standards. Recognized by business and management as a highpotential point of contact from the India team. Coordinated with finance, legal, and operations teams to streamline the sales approval process.

Analyst

Altisource
08.2010 - 06.2012
  • Gained comprehensive understanding of end-to-end real estate management and mortgage solutions. Successfully managed two key projects–FLR (First Level Review) and FRN (Further Research Needed). Approved orders at the initial stage by auditing and inspecting necessary documents and property conditions. Conducted valuation and pricing of US properties through research and analysis to determine current market value. Consistently maintained 99.5% accuracy in managing high-value properties and received special recognition awards for achieving 100% quality. Generated and updated various status reports for senior management and other stakeholders. Mentored and trained junior team members to support their development and integration into the team.

Education

Bachelor of Commerce -

Bangalore University
01.2010

Skills

  • Campaign Specialist
  • Journey Builder
  • Automation Studio
  • Datorama / Intelligence Report
  • SQL
  • Data Analyst
  • Business Analyst
  • Project Management
  • ETL
  • GDPR
  • CRM
  • JIRA
  • Atlassian

Certification

  • Salesforce Certified Administrator 201
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce ITIL V4
  • Tableau hands on experience
  • Pursuing salesforce Data cloud and Prince2 certification

LANGUAGES

English
Spanish

Timeline

SFMC Developer

BICS GLOBAL
01.2022

SFDC ADMIN

Besant Technologies
11.2020 - 10.2021

Specialist

Dell
02.2012 - 02.2020

Analyst

Altisource
08.2010 - 06.2012

Bachelor of Commerce -

Bangalore University

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Raghunath Babu