Raghunath Mukherjee
Kolkata
Summary
Digital marketing specialist with over 5 years of experience in AI-driven strategies, SEO, and e-commerce development. Proficient in WordPress, Elementor, and WooCommerce, focusing on SEO-driven content to boost brand visibility and customer interaction. Demonstrated success in creating high-ROI marketing campaigns and increasing organic traffic through data-driven analytics. Skilled in leading cross-functional teams to complete projects on time and within budget.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
Innovya Technologies
02.2022 - Current
- Developed and implemented SEO-optimized WordPress websites, increasing organic traffic by 70%
- Managed PPC campaigns on Google Ads and Meta Ads, improving conversion rates by 50%
- Led a team of marketers to drive multi-channel digital strategies, including email, social media, and influencer marketing
- Enhanced website speed and performance optimization using GSAP animations, caching, and custom coding
- Performed keyword research and developed SEO strategies to improve organic search rankings.
- Implemented remarketing campaigns using Google Ads and other platforms to reach past visitors with personalized offers.
Digital Marketing Specialist
Digital Marketing Evolutions
07.2021 - 02.2022
- Designed lead-generation funnels that boosted customer acquisitions by 35%
- Implemented data-driven content strategies, increasing blog engagement by 60%
- Conducted detailed SEO audits, resolving issues that improved website rankings significantly
Digital Marketing Associate
Vedic Maths Forum India
Kolkata
03.2021 - 07.2021
- Managed WordPress content updates, SEO, and social media marketing
- Designed and optimized landing pages for better user engagement and lead conversion
- Conducted A/B testing to refine advertising strategies
Freelance Wordpress Web Developer / SEO Analyst
Fiverr
01.2019 - 02.2021
- Built custom WordPress websites, including e-commerce and portfolio sites
- Provided SEO services to international clients, achieving first-page Google rankings for multiple businesses
- Created Elementor-based responsive designs and UI/UX improvements
Education
Bachelor of Business Administration - BBA - Business, Management, Marketing, and Finance
iLEAD Kolkata
Kolkata01.2021
Higher secondary - Commerce
Manisha International School
Durgapur, West Bengal 01.2018
Secondary -
Manisha International School
Durgapur West bengal01.2016
Skills
- WordPress development
- PPC campaign management
- SEO and SEM strategies
- Content strategy and optimization
- Web performance enhancement
- Social media marketing
- Digital analytics and reporting
- User experience design
- Email marketing campaigns
- Brand development
- E-commerce strategy and management
- Product marketing initiatives
- Retargeting campaign execution
- Project management skills
- Data analysis and insights
- Team leadership and collaboration
- Self-motivation and initiative
- Google Ads expertise
- Google Analytics proficiency
- SWOT analysis techniques
- Graphic design fundamentals
- Copywriting proficiency
- Problem-solving skills
- Attention to detail in projects
- SEO optimization
- Email marketing
- Content strategy
- Web performance optimization
- Keyword research
- Self motivation
- Corporate communications
- Branding
- Retargeting campaigns
- Product marketing
- Campaign development experience
- Google adwords
- Microsoft office proficiency
- Google analytics
- Copywriting expertise
- Customer targeting
- SWOT analysis
- Global marketing
- Graphic design
- Problem-solving aptitude
- Competitor analysis
- Facebook ads
- Paid advertising
- E-commerce strategy
- Elementor proficiency
- WooCommerce integration
- Technical SEO strategies
- Digital marketing strategy development
- AI-driven campaign optimization
Certification
- Google Digital Unlocked
- How to Build Habit-Forming Products
Timeline
Digital Marketing Strategist
Innovya Technologies
02.2022 - Current
Digital Marketing Specialist
Digital Marketing Evolutions
07.2021 - 02.2022
Digital Marketing Associate
Vedic Maths Forum India
03.2021 - 07.2021
Freelance Wordpress Web Developer / SEO Analyst
Fiverr
01.2019 - 02.2021
Bachelor of Business Administration - BBA - Business, Management, Marketing, and Finance
iLEAD Kolkata
Higher secondary - Commerce
Manisha International School
Secondary -
Manisha International School
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