RAGHUNATHAN RAJAN
General Manager
New Delhi
Summary
Looking for senior positions in Marketing /Business Development/ Strategic consulting in Automotive sector.
Overview
20
20
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
General Manager, Business Development
Your Learning Private Limited
01.2014 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Planned and monitored implementation of technology-based learning programs for clients and team.
- AdWords and FB ads campaign promotion.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Ideas conception and development for Clients
- Formulated Digital Marketing strategies
- Monitored performance metrics of clients and took corrective action
- Developed Compelling Marketing content for Ads along with copywriting
- Search Engine marketing and online Ad promotion for accounts
- Successfully executed Email marketing campaigns.
- Masterminded highly successful digital strategies on various platforms to attract customer engagement.
- Created and launched new online marketing strategies, resulting in 26% sales increase for Clients.
- Assisted the Clients with long term value addition in revenue generation.
Marketing Manager -DEO & Digital
Valvoline Cummins Ltd
Gurugram
07.2010 - 01.2014
- Based out of Gurugram,Handled DEO (Diesel Engine oils) segment as Marketing Manager
- Interpreting competition with in-depth analysis of market intelligence and providing inputs to restructure sales strategies
- Devised & directed implementation of Marketing strategies for product positioning, pricing and product life cycle management
- Headed Fleet Business vertical by Identifying Potential hubs, Mapping& Targeting of large Fleet operators
- Headed Diesel Exhaust Fluid vertical to make commercial vehicles BSVI compliant as an Industry first in India
- Brand Management of all Valvoline International brands in India
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Increased customer engagement through social media.
- Successfully launched offline and online consumer targeting and marketing strategy.
Territory Sales Manager -Light & Heavy Trucks
TATA MOTORS LTD
Madurai
10.2007 - 06.2010
- Made ABT industries Ltd. TN the Highest selling region in the country of Power steering vehicles in ICV segment in 08-09.
- Consolidated TML market leadership by increasing market share from 67% to 78% in LCVs in 09-10.
- Awarded by TML for Highest MS growth in ICVs in 09-10.
- Awarded by TML for breaking 6 year all time high sales figure for ABT Industries Ltd, Madurai.
- Handled the sales of Gujarat and TamilNadu successively.
- Business planning: Devising Key Action plans segment wise, Area wise & Model wise on a monthly basis to bring in greater volumes & Higher Market share.
- Operations/Dealer Management: Heading sale and post-sale operations ensuring customer satisfaction and business retention.
- Achieving the targets as per corporate MPB.
- Increased market share to 90% in Heavy trucks at Gujarat for 07-08.
Deputy Manager-Parts
Ashok Leyland Ltd
Jaipur, Rajasthan
05.2005 - 09.2007
- Handled Sales -Key Accounts and Spares for Rajasthan
- Proactively designed and developed an innovative Mechanic database based lead generation method to absorb 20 large accounts.
- Effectively planned and implemented Retailers Awards concept across the region, which resulted in increasing brand loyalty and sales by 30%.
- Appointed and developed 153 Channel partners along all Major highways in Rajasthan.
- Added Customized Dealer Minimum stock levels for critical product groups to avoid stockouts.
- Organized interactive Channel partners Meets across region, which enhanced visibility & penetration.
- DISHA (Design Integrated Sourcing for Healthier Aftermarket); 34% increase in sales.
- MITR (Mutual Improvement through Relationship); CRM initiative involving incentivising the end channel partners to create brand retention and Volume spurt.
- It resulted in increase in of retail range by 100 items and volumes by 36%.
- Successfully introduced niche Trailer axle meets, which led to the highest sales of axles ever in the country for the past two years.
Education
MBA - Marketing/finance
BIM (Bharathidasan Inst. Of Mgmt)
Trichy 03.2003 - 06.2005
B.E. - Mechanical
DR. M.G.R. Engineering College
Chennai 07.1998 - 06.2002
XII -
Velammal Higher Secondary School
Chennai 07.1997 - 03.1998
Skills
Product marketing strategy
Business growth initiatives
Digital advertising expertise
Brand identity management
Social media strategy
Strategic Planning
Customer payment reconciliation
Advertising
Accomplishments
- Title: Market analysis and identification of innovative distribution channels in motor insurance industry Organisation: Bajaj Allianz GIC limited Duration: Apr’04 - Jun’04 Description: A study & survey was conducted on the distribution channels of the motor insurance sector and factors influencing choice of insurer were found out.
- Project on Reengineering material handling processes at Integral coach factory lead to newer material handling techniques with less wastage.
- Presented and won prizes at many national level technical symposiums on the topic of ‘Direct injection technology’ in two stroke petrol engines.
Additional Information
- Permanent Address: AJ 25, Anna Nagar, Chennai -600040
- Date of Birth : December 27th,1980
Timeline
General Manager, Business Development
Your Learning Private Limited
01.2014 - Current
Marketing Manager -DEO & Digital
Valvoline Cummins Ltd
07.2010 - 01.2014
Territory Sales Manager -Light & Heavy Trucks
TATA MOTORS LTD
10.2007 - 06.2010
Deputy Manager-Parts
Ashok Leyland Ltd
05.2005 - 09.2007
MBA - Marketing/finance
BIM (Bharathidasan Inst. Of Mgmt)
03.2003 - 06.2005
B.E. - Mechanical
DR. M.G.R. Engineering College
07.1998 - 06.2002
XII -
Velammal Higher Secondary School
07.1997 - 03.1998
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