Raghu Prasath Jeyaraj

Results-driven marketing professional with over 9 years of experience in managing comprehensive campaigns. Expertise in utilizing data-driven strategies to drive growth and optimize customer lifecycle marketing. Proficient in data analysis tools for tracking and enhancing marketing campaign performance.

• Experienced Campaign Manager with a strong track record in planning, executing, and optimizing multichannel marketing campaigns that drive engagement and ROI.
• Hands-on expertise in identifying target audiences, setting Strategy objectives, and planning the content and frequency of Marketing campaigns.
• Proficient in implementing personalization techniques, including dynamic content and personalized recommendations, to enhance user engagement and campaign effectiveness in B2C as well as B2B.
• Directly interacted with clients across various industries to gather campaign requirements, understand brand tone, and define performance KPIs.
• Acted as the key point of contact for campaign planning, approval cycles, A/B testing strategy and performance reporting.
• In-depth knowledge of marketing automation, data validation and a variety of marketing techniques to optimize campaign performance.
• Demonstrated excellence in analyzing marketing metrics such as click-through rates, conversion rates, and full pipeline of leads to drive continuous improvement.
• Utilized a strong technical background and in-depth knowledge of marketing best practices to optimize campaigns, resulting in improved in performance through entire lifecycle stages.
• Ensured that all campaigns adhered to email compliance regulations (GDPR, CAN-SPAM) and followed client-specific branding and messaging guidelines.
• Handled feedback loops and revisions efficiently to meet tight deadlines while maintaining campaign quality and consistency.

• Campaign Management
• B2B & B2C
• Structure Building
• Data Management
• Marketing Automation
• Product led Growth
• Growth Hacking
• Strategy Development
• Client Engagements

• Communicator
• Motivator
• Innovator
• Analytical

• Lenovo Global Market (Jun’20 – Sep’21): Implemented data-driven strategies and multi-channel campaigns in SFMC Campaign to boost global customer acquisition and engagement. Optimized workflows through end-to-end testing, achieving significant growth in KPIs.
• Crocs (Jan’22 – May’23): Enhanced customer lifetime value through personalized campaigns in SFMC Campaign. Delivered loyalty-focused strategies and seamless user experiences by managing comprehensive campaign testing.
• Gucci Raise-up Marketing (Feb’24 – Present): Gucci’s customers are as unique as the brand itself. By leveraging customer data—such as purchase history, browsing behavior, and engagement patterns—I create the tailored, segmented email campaigns that speak directly to the interests of the customers. This personalization increases engagement, drives sales, and cultivates long-term brand loyalty.

• Team of the Year Award, 2020 & 2021, for outstanding team performance
• Productive Growth hacker 2020, for dedication, zeal, and competence as an upcoming shining star in marketing campaigns.
• Emerging Performer 2019, as a standout up-and-coming performer.
• Debut Performer 2018, for representing exceptional eagerness and proficiency as an emerging performer.

• WebEngage Lifecycle & Retention Marketing Certificate (lifetime Validity)
• Retention Marketing Certification Course in Hubspot (Valid till June 2025)
• Software Testing & Automation Course in Testleaf (lifetime Validity)

English, Tamil

Automobiles, Gaming and Roaming around new places

I do hereby declare that the above information is true to the best of my knowledge. I take full responsibility for the authenticity of the details mentioned above. I am committed to maintaining professional standards, data privacy, and ethical marketing practices in all aspects of my work.

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