Raghuraman J
Business Head
Chennai
Summary
Successful Business Leader with demonstrated track record- 25 years of diverse experience in Software, ecommerce B2B, FMCD, Telecom, FMCG and Pharmaceutical Industry. Consulting exceptional program. Mentoring high-performing team. Executing strategic business plans, delivering revenue goals. Expertise in Operation, Channel Management, Sales and Distribution.
Overview
25
25
years of professional experience
Work History
Business Consultant
Uth Software Limited
02.2024 - Current
- Leading and Sales, Marketing and Customer Service Department for India and Middle east.
- Transformed existing business models from 3rd party service provider to self creation organization identifying areas of improvement and revenue generation business model.
- Created end to end business plans and operational strategies for new and existing business.
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
- Enhanced team productivity by providing guidance on effective time management and prioritization techniques.
Sales Head
Reliance Retail Ltd
01.2022 - 01.2024
- Led Sales operation for Tamilnadu and Kerala managing 400 person sales team
- Sales revenue grown to 102cr by effective implementation of developing sales strategies to expand Reliance Retailer Fashion Brands contributing 50% to overall revenue
- Piloted and Launched positioning of Reliance own brands later becomes 1200cr business model
- Increased retailer coverage by 31% from 9,900 - 13,000
- Promoted as Sales Head for Tamilnadu and Kerala
- Managed customer issues, enabling quicker resolution and retailer satisfaction.
Product Head
Havells India Ltd
08.2019 - 01.2022
- Led Sales operation for Tamilnadu- 1
- Head of Fan Business generating 70cr revenue with a team of 9 members
- Managed network of 160 Direct Dealer & Distributors
- Grew revenue market share by 3 percentage points, from 8% to 11% despite a 14% decline in overall market size during the pandemic.
- Achieved 50% market share growth in the base model category through innovative product intervention customized to the Tamilnadu market.
- Market Leader in competitive Decorative fan category with 26% share and grown at 2% YoY
Head Prepaid - Retail
Vodafone Idea Ltd
11.2013 - 08.2019
- Company Overview: Part of Vodafone Idea (VI) the largest telecom merger in the industry
- Handled Prepaid business in Chennai Metro and upcountry
- Generated INR 54 crore in revenue with a team of 7.
- In the largest merger- 86 sales forces, 57 channel partners and service for 1,200 retailers were smoothly and successfully integrated.
- Achieved market leadership in gross add through the industry-first D2C sales model.
- Improved site profitability by reducing low-utilization sites by 59% in 13 months.
- Part of Vodafone Idea (VI) the largest telecom merger in the industry
Area Sales Manager
Aircel Cellular Ltd
10.2011 - 11.2013
- Managed Chennai Metro and Aircel Preferred Partner outlets.
- Ranked #1 in Chennai SOGA with a 50% share in Aircel Preferred Partner- a key retail outlet initiative.
- Generated 34 crore revenue.
- Increased the unique user subscriber base.
- Increased the retailer recommendation index and ensured that APPs were positive brand touchpoints.
- Generated incremental revenue through line of sales from SIM selling, data, FTT, and SV penetration.
- Ensured stock availability in the channel distribution pipeline.
Zonal Sales Manager
Bharti Airtel Ltd
10.2006 - 10.2011
- Handled prepaid business for Thanjavur and Pudukottai districts.
- Promoted to Zonal Sales Manager from Territory Sales Manager.
- Generated annual turnover of INR 45 crore.
- Increased customer market share in Pondicherry from 31% to 40.1%, becoming the market leader.
Sales Executive
Hindustan Unilever Ltd
04.2004 - 09.2006
- Managed business in Chennai, Trichy, Madurai and Southern Tamil Nadu.
- Generating INR 1.2 crore in revenue.
- Acquired key accounts PEPSI, HPCL, BHEL, REC-Trichy and Bharathidasan University.
- Converted a non-conventional vendor into a distributor and generated 4.3 tons of business with Neyveli Lignite Corporation.
Sales Executive
Creamline Dairy Product Ltd
09.2001 - 03.2004
Sales Project Co-ordinator
Novartis India Ltd
08.2000 - 08.2001
Education
Senior Management Program -
Indian Institute of Management
MBA - General Management
Madurai Kamaraj University
B.SC - Chemistry
Sir Theagaraya College
Skills
Creating vision to inspire and mentor delivering goals
Inclusive Leadership
Entrepreneurial Mindset
Business development
Business analysis- data driven business decision
Business forecast and management
Strategic thinking to plan and explore opportunity
Customer first approach based Go to Market execution
Budgeting
Market segmentation
Competition benchmarking
Crisis management sourcing from root cause analysis
Business analysis
Customer service management
Project management
Accomplishments
- Successfully piloted Project 'Vetri', which later became a new business model at Reliance Retail Ltd.
- Received the 'BEST DIVISION-H2' Award among 19 divisions at Havells India Ltd.
- Received the 'Best Manager' Award for the VELLORE zone for successfully integrating Vi (Vodafone Idea) in the Kanchipuram and Thiruvannamalai Districts.
- Received the 'Dronacharya' Award from Bharti Resources Limited in 2010.
- Won the 'Race to Bali Contest' for best performance during the year 2009 (Airtel).
- Won the 'AB Contest' trip to Amsterdam for best performance in 2008 (Airtel).
- Received the Airtel Star Award from the COO for full-year sales performance in 2008.
- Won the Pirates of Orient Contest trip to Malaysia, Singapore, and Bangkok for best performance at Airtel in 2007.
- Successfully completed the prestigious Crisis Management project at HUL.
Interests
Travel
Music
Reading Books
Personal Information
Date of Birth: 11/10/78
Timeline
Business Consultant
Uth Software Limited
02.2024 - Current
Sales Head
Reliance Retail Ltd
01.2022 - 01.2024
Product Head
Havells India Ltd
08.2019 - 01.2022
Head Prepaid - Retail
Vodafone Idea Ltd
11.2013 - 08.2019
Area Sales Manager
Aircel Cellular Ltd
10.2011 - 11.2013
Zonal Sales Manager
Bharti Airtel Ltd
10.2006 - 10.2011
Sales Executive
Hindustan Unilever Ltd
04.2004 - 09.2006
Sales Executive
Creamline Dairy Product Ltd
09.2001 - 03.2004
Sales Project Co-ordinator
Novartis India Ltd
08.2000 - 08.2001
MBA - General Management
Madurai Kamaraj University
B.SC - Chemistry
Sir Theagaraya College
Senior Management Program -
Indian Institute of Management