Raghvendra Pratap Singh
Lucknow
Summary
To secure a senior management position in Business Development / Marketing, where I can leverage my 13+ years of professional experience, strategic thinking, and leadership skills to contribute meaningfully towards the organizational growth and brand leadership in the market.
Overview
14
14
years of professional experience
7
7
Certifications
2
2
Languages
Work History
Senior Manager – Marketing & Key Accounts
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
01.2025 - Current
- Strategic Planning: Design and implement integrated marketing strategies to increase market share and profitability.
- Brand Promotion: Enhance brand awareness through BTL activities, trade events, promotions, and in-store marketing.
- Market Research & Consumer Insights: Analyze data to identify trends, customer preferences, and opportunities for new product placement.
- Campaign Management: Execute seasonal and product campaigns with measurable KPIs and ROI analysis.
- Product Placement & Merchandising: Ensure visibility, shelf space, and compliance with planograms.
- Digital Initiatives: Support marketing automation, digital campaigns, and performance tracking in coordination with digital teams.
- Cross-functional Leadership: Work closely with Sales, Finance, and Supply Chain to deliver end-to-end marketing support.
- Training & Development: Equip the frontline team with the latest brand knowledge and sales scripts.
- Professional Experience & Career Growth
- Core Responsibilities – Marketing & Key Accounts
Senior Manager – Key Accounts
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
11.2022 - 12.2024
- Drive volume growth and revenue generation across Key Accounts.
- Lead trade marketing initiatives, in-store visibility, pricing strategies, and BTL activities aligned with Coca-Cola execution standards.
- Identify and tap new key accounts and ensure strong relationship management with strategic clients and retailers.
- Conduct market research, analyze consumer trends, and design strategies to improve market penetration and customer satisfaction.
- Manage promotional budgets, sales tools, and execution planners.
- Coach and mentor sales & marketing team, ensuring high performance, team synergy, and goal alignment.
- Address and resolve customer complaints, ensuring adherence to Coca-Cola’s core values and service standards.
- Collaborate with cross-functional teams for channel expansion and competition benchmarking.
- Professional Experience & Career Growth
- Core Responsibilities – Marketing & Key Accounts
Key Account Manager
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
01.2016 - 10.2022
- Professional Experience & Career Growth
- Core Responsibilities – Marketing & Key Accounts
Key Accounts Executive
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
11.2014 - 12.2015
- Professional Experience & Career Growth
- Core Responsibilities – Marketing & Key Accounts
Sales Executive
ITG Telematics Pvt. Ltd.
12.2011 - 11.2014
- Managed sales & marketing of key products, including competitor analysis and territory development.
- Interacted with diverse customer segments for business expansion.
- Identified new business development opportunities through effective market mapping.
- Provided training and motivation to junior team members.
- Key Responsibilities
Education
M.A. - Economics
Kanpur University
B.Sc. - Mathematics
Kanpur University
HSC (XII) & SSC (X) - undefined
J.N.V.M. Inter College, UP Board
MBA -
ASB
Noida, India 04.2001 -
Skills
- Sales & Key Account Management (MT & GT)
- Strategic Marketing, Brand Promotion & Business Development
- Consumer Insights, Data Analysis & ROI-Driven Campaigns
Certification
Leadership Skills- IIM-A
Accomplishments
- Developed and implemented a new system that improved sales performance by 48%.
- Runner-up – Modern Trade Performance (All India) for 2018 & 2019.
- 1st Rank – Fastest Growth in Modern Trade across India in 2018 & 2020.
- Recognized for Best Store Execution – Independence Day 2018 (India-wide).
- Led a high-performing team that exceeded execution & sales targets for an entire year 2018/2020/2022/2023/2025
- Identified and developed new markets & territories through structured market research.
- Achieved 3 years CAGR 53% key accounts growth (3X of Unit Growth) through strategic team leadership and innovative sales initiatives.
Disclaimer
I hereby declare that the above information is true and correct to the best of my knowledge and belief. Place: Lucknow Date: ___ / ___ / 2025 Raghvendra Pratap Singh
CORE COMPETENCIES
- Strategic Marketing, Business Development & Sales Management
- Channel Development & Key Account Management
- Consumer Insights, Market Research & CRM
- Brand Visibility, In-store Execution & Client Retention
- Team Leadership, Budgeting & ROI Analysis
Timeline
Senior Manager – Marketing & Key Accounts
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
01.2025 - Current
Senior Manager – Key Accounts
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
11.2022 - 12.2024
Key Account Manager
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
01.2016 - 10.2022
Key Accounts Executive
SLMG Beverages Pvt. Ltd. (Coca Cola Bottler)
11.2014 - 12.2015
Sales Executive
ITG Telematics Pvt. Ltd.
12.2011 - 11.2014
MBA -
ASB
04.2001 -
B.Sc. - Mathematics
Kanpur University
HSC (XII) & SSC (X) - undefined
J.N.V.M. Inter College, UP Board
M.A. - Economics
Kanpur University
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