Travelling
Ragib Ali
Marketing Manager
Mumbai
Summary
B. Tech., PGDM (Marketing) with 7+ years of experience in handling challenging assignments as a Loyalty Manager/ Marketing Manager/ Product Manager with an organisation of repute in the FMCD / FMCG industry.
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in driving Loyalty programs, creating new loyalty schemes and offerings, designing and executing marketing campaigns, customer retention and engagement drive, product management, team supervision and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Loyalty Marketing Manager
ATOMBERG TECHNOLOGIES PVT LTD
Mumbai
12.2022 - Current
- Effectively expanded Loyalty Programs targeting Architects, Interior Designers, Electricians, Shop Assistants, and retailers through complete ownership of the entire process, identifying areas for enhancement in a fast paced and dynamic working environment
- Conceptualized and implemented a novel Loyalty Program app, PRAGATI, while enhancing user adoption rates by ensuring its preference as the primary platform for user onboarding, banking, redemption, and educational upskilling
- Generating and delivering punctual performance reports to pertinent stakeholders, effectively conveying messages in a relatable and easily understandable manner tailored to diverse audiences
- Introduced and managed an exclusive Loyalty program specifically for premier retailers nationwide, aimed at bolstering brand loyalty and expanding market share
- Effectively collaborated with Sales, Service, and Marketing teams to maintain uniformity and synergy, while also working across functions to establish crucial metrics, analyze data and insights from both internal and external sources
- To identify areas of opportunity and growth on loyalty program goals, including acquisition, development, and retention of members.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed comprehensive training materials for employees on how best to promote the company''s loyalty programs to customers.
- Monitored competitors'' loyalty offerings, staying informed about industry trends and making recommendations for program updates as needed.
- Conducted regular audits of existing programs to ensure compliance with applicable regulations, minimizing potential risks or fines against the company.
- Established partnerships with other businesses to create unique offerings within the loyalty program, resulting in increased member engagement and satisfaction.
- Devised content strategy to effectively engage target audiences.
- Managed cross-functional teams to design, execute, and maintain tailored loyalty campaigns for various customer segments.
- Worked closely with finance teams to establish budgets and forecast revenue growth associated with the company''s loyalty offerings.
Product Manager (Chest Freezers)
GODREJ & BOYCE MFG. CO. LTD (GODREJ APPLIANCES)
Mumbai
06.2020 - 12.2022
- Spearheading & driving branches to achieve Quarterly Volume, Value and Contribution Targets and improving realization per unit by driving a profitable segment mix
- Focusing on products across regions for achievement of growth targets as per business plan and driving market shares
- Managed stakeholder expectations effectively throughout the entire product development process.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Increased product adoption by developing and implementing effective marketing strategies.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Coordinated design meetings and decisions with internal departments and teams.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Asst. Area Sales Manager
HETTICH INDIA PVT. LTD.
Kolkata
07.2015 - 05.2018
- Effectively coordinated with the existing business partners of the company and generated primary & secondary business
- Consistently achieved 90% and above assigned period, annual volume, and category targets by maintaining healthy relationship with different stakeholders as well as customers
- Organized total of 25 Carpenter & Contractor Meets to enhance their product technical knowledge and brand loyalty (2017)
- Developed strong relationships with key clients, resulting in increased revenue and repeat business.
- Organized trade shows and events to promote products, generating interest from potential clients.
- Exceeded quarterly targets consistently by maintaining open lines of communication between management and staff.
- Streamlined sales processes to increase efficiency and improve overall team performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Education
PGDM (Marketing) - Marketing
Goa Institute of Management
Goa 06.2018 - 02.2020
B.Tech. (Mechanical) - Mechanical Engineering
West Bengal University of Technology
Kolkata 08.2011 - 06.2015
12th -
Chinmaya Vidyalaya
Bokaro 04.2009 - 03.2011
10th -
Pentecostal Assembly School
Bokaro 04.2008 - 03.2009
Skills
Pricing StrategiesCost managementNew Product Development and LaunchesMarket intelligence and Data AnalysisBusiness Development/ SalesChannel Partner ManagementCategory / SKU ManagementProduct Management & LaunchSales Planning & ForecastingTerritory ExpansionClient Relationship ManagementTeam Leadership / TrainingsMarket / Competitor AnalysisDocumentation & Reporting
Loyalty Program
Customer Retention
Sell out support initiative
BTL activations
Data Analytics
Customer Acquisition
Budgeting and Allocation
Budget Administration
Partnership Development
Brand-building strategies
Customer Relationship Management (CRM)
Vendor Relations
Marketing Analytics
KPI Tracking
Strategic Planning
Campaign Management
Brand Development
Brand Promotion
Product Development
CRM Management
Influencer Marketing
Pricing Strategies
Training and Onboarding
Relationship Building
Strategic Planning and Alignment
Product Promotion
Strategic Marketing
Interpersonal Skills
Vendor Management
Problem-Solving
Attention to Detail
Customer Retention Strategies
Reliability
Certification
Business Analytics for Marketing Decision Making Certification by Coursera (2020)
Professional Highlights
- Skilfully introduced novel software for the Loyalty program, facilitating its digitalization.
- Increased overall effectiveness of Loyalty programs by over 60% within 6 months by driving tertiary.
- Successfully launched 2 new Loyalty programs - Architects and Retailers.
- Launched BTL activities at PAN India level for brand awareness and influencer marketing.
- As a Product Manager Successfully achieved growth over last year by 112% in volume by launching 2 new SKUs and introducing consumer offers and trade schemes.
- Launched product marketing schemes to enhance tertiary.
- Played a key role in new products launches like combi and glass top chest freezers in coordination with the emerging market.
Positions Of Responsibility
- Executed new Loyalty programs for architects and retailers to increase brand awareness.
- Successfully provided training to the sales team of all zones for alignment of new Loyalty programs and performed in-market visits to study market and collecting feedbacks.
- Conducted various marketing activities at BTL level like electrician meets/ Shop-boy training sessions/ customer-connect activities at retailer level.
- Organized Dealer meet in Kerala during Onam'22 to successfully launch new products.
- Served as Core Committee Member of International AGORA Speakers Club of GIM (2018-2020)
- Worked in NGO-PRATHAM, provided Technical Training to 80 Students to enhance their Employable and Communication Skills (2017)
Papers Seminars
Selected (amongst top 3 out of 1400 students) to represent Undergraduate College at the Project Management National Conference India which involved eminent Project Leaders from diversified social and technical fields.
Extracurricular Activities
Bagged 2nd position in Inter-College Debate Competition organized by SPACE India (2015) Keen Interest in Travelling, Photography, Cooking and Playing Cricket
Interests
Cooking
Music and cricket
Timeline
Loyalty Marketing Manager
ATOMBERG TECHNOLOGIES PVT LTD
12.2022 - Current
Product Manager (Chest Freezers)
GODREJ & BOYCE MFG. CO. LTD (GODREJ APPLIANCES)
06.2020 - 12.2022
PGDM (Marketing) - Marketing
Goa Institute of Management
06.2018 - 02.2020
Asst. Area Sales Manager
HETTICH INDIA PVT. LTD.
07.2015 - 05.2018
B.Tech. (Mechanical) - Mechanical Engineering
West Bengal University of Technology
08.2011 - 06.2015
12th -
Chinmaya Vidyalaya
04.2009 - 03.2011
10th -
Pentecostal Assembly School
04.2008 - 03.2009