Rahul Amarnani
Ahmedabad
Summary
Leveraging 5+ years of performance marketing and growth strategy experience, I have a proven track record of scaling innovative direct-to-consumer (DTC) brands and driving measurable results across the full customer lifecycle. My background includes spearheading growth initiatives for notable DTC companies across various verticals, demonstrating adaptability and consistent performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Performance Marketing Manager
Nandi Panchgavya Private Limited
01.2023 - Current
- Client KPI & Budget Management: Directed integrated digital campaigns across Google, Facebook, LinkedIn, and programmatic channels, achieving a 50% increase in conversion rates and a 60% rise in lead generation while optimizing a $50K monthly budget and reducing CAC by 30%.
- Strategic & Team Leadership: Led a cross-functional team to design advanced A/B testing frameworks and deploy AI-driven automation tools, resulting in a 40% performance improvement and 50% boost in customer retention.
- Campaign & Ad Operations: Collaborated with data analytics and product teams to develop predictive models and dashboards; provided actionable insights for campaign structuring and creative optimization.
- Integrated Initiatives: Launched influencer and cross-channel campaigns that expanded brand reach and increased organic traffic by 70%, contributing over $1M in revenue growth.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Performance Marketing Specialist
Growthclub.org
01.2021 - 01.2023
- Customer Acquisition & Performance Marketing: Planned, executed, and optimized multi-channel paid media campaigns (Google Ads, Meta Ads, and programmatic) specifically tailored for DTC customer acquisition. This included leading performance marketing efforts for the pet product brand Drool in India, where I managed a monthly budget of $15K USD to significantly boost customer acquisition and revenue within the D2C framework. I also targeted international markets for Pedigree, demonstrating success in diverse consumer landscapes. Campaigns for brands like Every Man Jack and Beardo consistently delivered improved ROI (average +25%) and measurable performance enhancements by focusing on targeted audience segmentation and conversion rate optimization (CRO).
- Data Analysis & Optimization: Utilized advanced analytics tools like Google Analytics, Tag Manager, and CRM systems to meticulously monitor key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS. Generated data-driven insights from weekly performance reports to inform strategic refinements and improve ROI across marketing efforts for various campaigns, including those for Drool and Every Man Jack. This involved deep analysis to refine targeting strategies and optimize spend.
- Retention Marketing & Customer Lifecycle Management: Developed and implemented lifecycle marketing strategies, including email and loyalty programs, leveraging CRM tools (with proven expertise in Klaviyo) to personalize customer journeys and enhance communications. Successfully applied retention principles similar to the focus needed for DTC brands like Beardo and others, demonstrating the ability to improve customer retention and lifetime value (LTV).
- Ad Management, CRO, and Content Collaboration: Provided key recommendations on audience segmentation, creative testing, automated bidding strategies, and integrated emerging platforms like Snapchat Ads into the media mix for diversified reach. Applied rigorous A/B testing and CRO methodologies to campaigns across various brands, including those for Drool and Every Man Jack, driving both traffic and conversions. Actively collaborated with creative and content teams to ensure all marketing materials were engaging and aligned with brand voice.
- Cross-Functional Collaboration & Project Management: Actively managed client communications and led internal scrums for campaigns involving multiple brands, ensuring on-time, high-quality delivery and swiftly addressing challenges such as optimizing landing page latency to improve conversion rates. Proven ability to work closely with product, sales, and customer support teams to align marketing strategies with overarching business goals in dynamic, fast-paced environments.
Marketing Intern
Walmart
09.2020 - 12.2020
- Campaign Execution & Analytics: Supported the setup of advanced Google Analytics and Tag Manager configurations, enhancing data accuracy by 20% and driving a 25% increase in sales through targeted product onboarding and promotional campaigns.
Digital Marketing Specialist
Finshots
01.2019 - 12.2019
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Evaluated market trends to stay current on consumer and competitor changes.
Education
Post Graduate Diploma - Marketing Management, Digital Marketing, Performance Marketing
Sheridan College
Toronto, Canada12.2020
Bachelor of Business Administration (B.B.A.) - Commerce
Gujarat University
Ahmedabad, Gujarat06.2018
Skills
- Performance Marketing Strategy
- SEM & Keyword Optimization
- CRO & A/B Testing
- GA4 Data Analysis
- GTM & Event Tracking
- Klaviyo & Email Marketing
- Retention Marketing
- CRM & Customer Segmentation
- Full-Funnel Strategy
- Budget & ROI Analysis
- Content Strategy Collaboration
- Cross-Functional Collaboration
Certification
- Certified Digital Marketing Leader, 2022, Google
- Certified Performance Marketing Specialist, 2021, Facebook
- SEO Expert Certification, 2021, HubSpot
- Google Analytics Individual Qualification, 2022, Google
- Advanced Google Ads Certification, 2021, Google
- Content Marketing Certification, 2022, HubSpot
- Email Marketing Certification, 2022, HubSpot
- Inbound Marketing Certification, 2022, HubSpot
Extra-Curricular Activities
- Debate Coordinator, Inter-College Debates, IIM Ahmedabad (12/2015 - 02/2016)Organized events, honing leadership and communication skills.
- Cricket Team Leader, St. Xavier's High School (2015)Led team to multiple victories, demonstrating strategic planning and team management.
- Basketball Participant, Inter-College Tournaments, Toronto (2017)Competed in tournaments, fostering teamwork and resilience.
- Runner-Up, Chess Competition, HL College (2018)Showcased strategic thinking and problem-solving abilities.
- Winner, Poker Tournament, IIM Festival (2019)Demonstrated analytical skills and risk management expertise.
Cricket
- Got first place in SPL tournament Regional Cricket League in the year 2018
- Highest wicket taker with 22 wickets in 6 matches
Timeline
Performance Marketing Manager
Nandi Panchgavya Private Limited
01.2023 - Current
Performance Marketing Specialist
Growthclub.org
01.2021 - 01.2023
Marketing Intern
Walmart
09.2020 - 12.2020
Digital Marketing Specialist
Finshots
01.2019 - 12.2019
Post Graduate Diploma - Marketing Management, Digital Marketing, Performance Marketing
Sheridan College
Bachelor of Business Administration (B.B.A.) - Commerce
Gujarat University
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