Rahul Arabatti
Thane
Summary
Experienced editorial marketing professional specializing in enhancing user engagement through strategic contentmanagement. Proven ability in developing innovative marketing initiatives that grow user bases. Skilled incollaborating across functions to optimize content strategies and meet business goals.
Overview
9
9
years of professional experience
Work History
Assistant Manager - Editorial Marketing
IWM Technology Pvt Ltd
Remote
10.2021 - Current
- Developed and managed flagship CTV applications under AVOD model for diverse categories.
- Increased unique users and watch time through curated content and targeted marketing.
- Analyzed data sets to create effective execution plans for HappyKids application.
- Researched strategies aligned with holiday calendars to boost app visibility.
- Conducted analytics analysis to optimize strategies, including thumbnails and row orderings.
- Collaborated with teams to enhance data metrics via feature improvements.
- Partnered with design team to produce engaging thumbnails for timely content release.
- Scheduled live lineups for Linear TV channels using user behavior insights.
Content Programmer
Reliance Jio Infocomm limited
03.2019 - 10.2021
- Increased data consumption and active user base through targeted user engagement strategies.
- Programmed short videos in 12 languages for Jio News app, covering current news and trivia.
- Curated diverse video content across categories including Trending Now and Must Watch.
- Executed content delivery plans by onboarding new publishers and creators for OTT platforms.
- Created analytical reports to evaluate content coverage based on product team requirements.
- Collaborated with backend team to finalize activities such as FTP mapping and category updates.
- Developed user segments based on language, genre, topics, and time analytics for engagement.
- Implemented micro-segment strategies to deliver relevant push notifications with textual content.
Content Programmer
Reliance Jio Infocomm limited
06.2018 - 04.2019
- Executed programming and ingestion of articles and videos per product team requirements.
- Shortlisted content and categorized into 11 distinct categories, including General Interest and Sports.
- Programmed English and regional articles from authorized magazines for Jio Mags platform.
- Ingested permission-granted videos from various vendors based on current trends and trivia.
- Maintained format and sequence of articles and videos to enhance app appeal and market standards.
- Assigned articles to team members, ensuring timely ingestion to meet process SLAs.
- Updated content master sheet daily, sharing with business team for operational transparency.
- Coordinated with vendors to ensure timely delivery of the latest articles and videos.
Digital Media Executive
Geekay Infotech
12.2016 - 06.2018
- Executed ingestion and analysis of video content for Jio Cinema app.
- Performed quality assurance on videos to ensure high standards.
- Coordinated with vendors for timely content delivery.
- Synchronized and applied subtitles for movies and TV shows.
- Conducted quality checks on metadata and clips for accuracy.
- Created promotional banners for movies and TV shows as needed.
- Facilitated coordination between clients and technology teams for deployment processes.
- Maintained live master sheet of all uploaded content for product team updates.
Education
B.Sc (IT) - IT
SIES College of Science, Commerce And Arts
05.2014
HSC -
04.2011
SSC -
03.2009
Skills
- Team building
- Relationship building
- Partner coordination
- Data metrics optimization
- Audience segmentation
- Cross-functional collaboration
- Programming and curation
- Data-driven decision-making
- Multitasking
- Flexible and adaptable
Extracurricular Activities
Part of the Lan Gaming committee for SIESONS 2014 (annual fest of SIES), was head of the Lan Gaming department for RENEGADE 2014, won many Lan gaming events held at different colleges, won 1st prize in the Cage football tournament held at SIES College, and was an active participant in football for the RCP Squad
Hobbies and Interests
- E-Sports
- Football
- Fitness
- Music
Personal Information
Date of Birth: 11/09/93
Work Experience Duration
9 Years and 2 Months
Timeline
Assistant Manager - Editorial Marketing
IWM Technology Pvt Ltd
10.2021 - Current
Content Programmer
Reliance Jio Infocomm limited
03.2019 - 10.2021
Content Programmer
Reliance Jio Infocomm limited
06.2018 - 04.2019
Digital Media Executive
Geekay Infotech
12.2016 - 06.2018
B.Sc (IT) - IT
SIES College of Science, Commerce And Arts