Rahul B

Results-driven MBA Candidate with a specialization in [Business Analytics]. Eager to leverage my business acumen to contribute effectively to an IT firm's success in a business analyst or project management role. A fresher with a BTech and MBA background brings a unique blend of technical and business skills to the table. Strong foundation in engineering principles and technical knowledge gained through their BTech degree. This includes expertise in engineering concepts, and problem-solving abilities. Additionally, MBA education equips them with a deep understanding of business management, strategy, marketing, finance, operations, and leadership skills.

PROJECT

Developed SEO Strategy for a Primary Digital Property

Course: Search Engine Optimization

The project involved creating a SEO strategy for a primary digital property. The process involved performing the three main aspects of SEO: 1) Keyword

Research: Business Analysis, Customer Profiling, Identified Seed keywords using Google Keyword Planner and created Content Marketing Suggestions 2) On-Page Optimization: On-Page Audit, Page analysis and created an SEO optimized blogpost 3) Off-Page Optimization: Backlink Building and created an outreach plan

Analyzing the Google Analytics Report for Google Merchandise Store and Comparing Landing page report

Course: Digital Analytics

Analyses involved the use of Google merchandise store's Google analytics (Master view) to quantitative measure and analyze web analytics data and determine how Google Merchandise Store website is performing in relation to its previous year. Some important metrics such as the top 10 landing pages, bounces rates and conversion rates were analyzed.

Capstone project: To create social media contents on three social media platforms namely as LinkedIn, Quora and Pinterest for TheEasyWisdom website to increase its social media organic views and social media visibility

• Data Science: R Basics
• Master control in supply chain management and logistics
• Advance excel