Rahul Bhuyan

• Brand Strategy: Led the development and implementation of brand strategy for Instant Food and Confectionery portfolio, includes brand launches and driving market penetration through marketing initiatives.
• Brand Identity: Crafted impactful brand identities by blending creative visions and strategic acumen to create compelling brand narratives and visual identities that resonate with target audience.
• New Product Development: Understand consumer need gaps and develop market beating products that can deliver profitable and sustainable growths.
• BTL/ATL: Create impactful touchpoints at POS to generate products trials. Deployed regional media to build brand awareness

• Brand custodian for Fire TV Hotspot – Understanding consumer triggers and barriers to develop brand proposition.
• Communication development Worked closely with Acquisition/Retention /Product teams to develop digital marketing content (YT/FB/Amazon)
• ATL/BTL: Launched the first ATL campaign (OOH) for the brand – helped in building brand awareness. Supported the sales team with BTL activations to aid brand engagement

• Brand Communication: Worked on brand proposition and developed 10+ insightful communications for brands like Lipton Green Tea, Brooke Bond Taaza & 3 Roses
• ATL: Deployed multimedia campaigns (TV, digital, OOH) to build reach for new as well as established brands. Handled a media budget of Rs. 60 Cr.+ for launch as well as sustenance.
• New product GTM strategy: Successfully piloted the launch of Hellmann`s mayonnaise in one geography, later extended the brand nationally.
• P&L management: Managed brand P&L while delivering top and bottom-line growths for Rs. 1000+ Cr. as well as new brands.
• Consumer & Market Research: Used strong consumer insights and analytical ability to drive business decisions. Extensive understanding of Nielsen, IMRB and other brand health research studies.

· Planning and execution of marketing strategy for the region (Mumbai- 186 cafes)

· Liaison with brand and digital team for all national campaign executions.

· Conceptualizing & formulating turnaround strategy for loss making outlets by ROI analysis.

· Defining marketing collateral touch points for various product launches.