Hi, I’m
Rahul Chakraborty
Digital Marketer
Summary
Tech-savvy Digital Marketer with more than 13 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Overview
13
years of professional experience
2
Certifications
Work History
TeckValley India
Team Lead - Digital Marketing
06.2021 - Current
Job overview
- Led a team of 25 digital marketers.
- Devised and implemented processes and procedures to streamline operations.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Created compelling case studies and testimonials to demonstrate the value of products and services to prospective customers.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Drove cross-functional collaboration with focus on quality service delivery.
- Assisted in recruitment of new team members, hiring highest qualified to build team of top performers.
- Led cross-functional teams for successful project execution while maintaining strong collaboration among team member.
- Onboarded new clients along with the CAM team.
- Strategized, monitored, and executed the migration of a tech company website ensuring that the migration has minimal impact on the SEO, keywords being ranked and other digital metrics.
- Managing all web marketing efforts and increasing quality lead conversions from all sources, including e-mail campaigns, PPC campaigns, paid search, content, organic search & social media.
- Implemented security plugins to reduce bot attacks on the website by 90%; implemented speed optimization plugins to optimize the speed of the system by 15%.
Biorev LLC
Sr. Executive - Digital Marketing
10.2020 - 06.2021
Job overview
- Implemented the overall SEO and Digital Marketing Strategy; strategized the PPC campaigns for selected geographies and analyzed reports to optimize the campaigns.
- SEO analysis and recommendations in coordination with elements and structure of websites and web pages resulting in 130% rise in keyword rankings
- Executed strategies for content development in coordination with SEO goals - general & keyword specific
- Led a team of 10 digital marketing executives and interns for SEO, SMM & Content Management
Exponential Healthcare
Asst. Manager - Digital Marketing
11.2018 - 03.2020
Job overview
- Drove content and designed marketing collaterals.
- Developed and managed digital marketing campaigns.
- Copywriting for ad content and Social Media content.
- SEO optimized content writing.
- Identified digital branding opportunities.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
Anoralux Corp.
Manager - Strategic Marketing & Branding
06.2016 - 10.2018
Job overview
- Developed digital and traditional marketing strategy & marketing budgets
- Developed trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Run paid campaigns on various platforms and measure the ROI and leads generated
- Run digital marketing campaigns and measuring the ROI
- Developed and enhanced the product portfolio of 125 LED lighting products
Canara Lighting Industries Pvt Ltd
Regional Manager
06.2015 - 06.2016
Job overview
- Strategized and developed innovative marketing ideas for regional marketing of the product portfolio.
- Expanded the relationships with existing customers by continuously proposing solutions that meet their objectives.
- Collaborated with client teams and helping them understand and design their lighting requirements.
- Participated in BTL marketing activities like trade shows.
- Developed vendor network of contacts to drive down costs and increase revenues.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Brand Connect India Entertainment Pvt
Asst. Manager - B.D. & Client Servicing
01.2013 - 04.2015
Job overview
- Strategized and executed marketing on behalf of the clients.
- Region based analysis of various marketing campaigns carried out on client behalf.
- Brand consultation with the clients and ensuring brand visibility in various events and exhibitions.
- Business requirements analysis of the client and developing a solution with the development team.
- Managed business development activities entailing mapping of new market segments.
- Developed and enhanced business relationships fostering existing and new business.
- Managed multiple projects, prioritize work and balance strategic and tactical issues.
- Prepared proposals and making presentations to the client as per the brief.
IM3: Design Yards
Sr. Executive - B.D. & Client Servicing
06.2008 - 07.2011
Job overview
- Handled a team of 15 executives.
- Carried out market research activities for clients: Primary and Desk research and generating reports and drawing inferences to help in decision making.
- Produced collaterals, story boards and presentations for sales pitch and client visits.
- Managed business development activities entailing mapping of new market segments.
Education
Sharda UniversityGreater Noida, INDIA
M.B.A. in Marketing
University Overview
GPA: 7.8/10
Amity UniversityLucknow, INDIA
B.Tech in Information Technology
University Overview
GPA: 7.66/10
Skills
Certification
Digital Marketing
Timeline
Team Lead - Digital Marketing
TeckValley India
06.2021 - Current
Sr. Executive - Digital Marketing
Biorev LLC
10.2020 - 06.2021
Asst. Manager - Digital Marketing
Exponential Healthcare
11.2018 - 03.2020
Manager - Strategic Marketing & Branding
Anoralux Corp.
06.2016 - 10.2018
Regional Manager
Canara Lighting Industries Pvt Ltd
06.2015 - 06.2016
Asst. Manager - B.D. & Client Servicing
Brand Connect India Entertainment Pvt
01.2013 - 04.2015
Sr. Executive - B.D. & Client Servicing
IM3: Design Yards
06.2008 - 07.2011
Sharda University
M.B.A. in Marketing
Amity University
B.Tech in Information Technology
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