RAHUL CHATURVEDI
Suraram
Summary
Growth and Business Specialist with over 14 years of experience driving online marketing strategies and leading end-to-end business and product management across diverse industries, including news & publishing, e-commerce, and travel.
Proven track record of delivering measurable growth through data-driven decision-making and innovative problem-solving. A dynamic team player with strong leadership skills and a passion for building scalable, customer-centric solutions.
Overview
2023
2023
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Head of growth and Business (Recharge and Bill Payments, UPI, Cards, Lending, Gift cards)
Freecharge Technologies Pvt Ltd
- Responsible for driving the overall business and growth for different verticals. End to end ownership of driving the PnL responsibility.
- Recharge and Bill Payments category achieved positive margins for the first time in the last 5 years
- UPI penetration increased to more than 75% across different categories
- Reworked the overall discounting strategy for the brand with clear focus on driving margins
- Reduced the CAC by 35% across all platforms
- Growth from organic source increased by 110% over a period of 6 months
- Setup the overall call centre strategy and further increased the ROI
- Setup the ASO strategy for the brand and maintained the ranking of 4.3 on playstore
- Launched new ideas to double the revenue of the brand
- Focused on building high revenue categories like gift card and delivered a growth of 298% in the first financial year post taking up end to end management of the category
- Owned by Axis Bank
Business Head Zanducare.com
Emami
06.2020 - 07.2022
- Company Overview: Zanducare.com
- Launched Emami’s healthcare wing www.zanducare.com on digital channels and managed the overall digital growth for the brand. Responsible for Performance, tech, product, retention and revenue growth for the business.
- Within 6 months of launch Zanducare became the No 1 platform in its category on Similarweb
- Within 9 months of launch Zanducare became the No 12 platform in its category globally (Similarweb)
- Responsible for the overall strategy and growth initiatives for Zandu on marketplace channels like Amazon, Flipkart
- Zanducare.com
Homeshop18
01.2019 - 08.2019
- Responsible for overall performance marketing which involved clear focus on Traffic goals, transaction and revenue goals, user acquisition and user retention.
- Setting up the entire process and strategy for the different departments including Mobile/App growth, Paid channels, CRM and Organic growth.
- CPA on paid campaigns reduced by 412% within two months
- 20% growth in overall Traffic
- ASP on APP platform increased by 38.40%
- CPAs for APP campaigns reduced by significantly by launching cross device remarketing campaigns
Hindustan Times Digital Streams
08.2018 - 01.2019
- Overall Traffic growth responsibility across different properties of HTDS – Hindustantimes, Livemint, Desimartini
- Devised strategy for the different departments including Mobile/App growth, Paid channels, CRM and Organic growth.
- Managed the entire strategy for Assembly elections 2018 (Paid, Organic and Social Channels)
- Responsible for event amplification on digital channels – Hindustan Times Leadership Summit 2019
- More than 60% increase in the traffic contribution for Desimartini on non-event days
- Announced campaign of the year – Hindustan Times Leadership Summit 2019 on digital channels
Head of online marketing
Yatra online private limited
06.2016 - 08.2018
- Traffic growth - 61% growth in overall traffic (Desk + WAP + App)
- Customer acquisition cost on search campaigns brought down by 41%
- CAC on remarketing channels reduced by 54%
- Brand bookings from search campaigns were increased by 58.51%
- Overall 217% growth in bookings from paid marketing channels
- Launched ASO exercise and delivered incremental growth of 60% in daily organic app installs
- Launched APP re-activation, re-engagement and remarketing campaigns
- Increased Yatra’s Android app rating from 4.1 to 4.5
- Crossed the 10 Million app install number on playstore
Manager – Digital Marketing Manager (brand, Hotels, Trains, Cabs)
ixigo.com
Gurugram
05.2015 - 11.2015
- Company Overview: Travel E-commerce
- Devised and launched the online marketing strategy for ixigo
- 5X increase in the monthly revenue from May 2015 to November 2015
- 37% increase in daily active app users
- Launched affiliate campaigns – Web and mobile focused (affiliate scaled up daily conversions by 10%)
- 6X growth in fan addition on social media handles
- Launched mobile campaigns for installs (ixigo is amongst the top 3 apps in the travel category)
- Crossed 1 million app installs mark on playstore for brand app and trains app
- 35% increase in daily organic app installs
- Travel E-commerce
Manager – Marketing and product
The Times of India/Times Internet Limited
04.2012 - 09.2014
- Conceptualized marketing and product level campaigns for various properties of TIL
- Managed campaigns like CPV, CPC, CPA for different properties of TIL
- Managed paid and organic app install campaign for gocricket (gocricket was the number 1 trending app in its category)
- Launched social media advertising campaigns for driving traffic to different properties of TIL
- Launched social media presence for different properties of TIL including Times of India (TOI has more than 12 million fans across social media channels)
Digital Media Lead
Neuronimbus Software Services
10.2010 - 03.2012
- Seeded the idea and set up the presence of various brands across social channels
- Creative Lead for all pitch presentations that defined Social Media (Facebook, Twitter, G+) and User interface strategy for clients across businesses.
- Online project manager for multiple projects leading activities like website management, UI strategy creation and implementation, designing the online promotion initiatives and campaign management
Education
Bachelor of business administration - Computer Aided Management
Indraprastha University
01.2006 - 01.2009
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Spring Dale
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Assembly of God Church
Skills
- Revenue Management
- End to end profit and loss optimization
- Direct to consumer marketing
- Discounting strategy
- E-commerce
- Brand marketing
- Customer acquisition
- Online marketing
- Marketplace marketing
- Customer lifetime value management
- Sales funnel management
- Data-driven decision making
- Partnership and alliance management
Certification
Google adwords fundamentals
Awards
- Certificate of appreciation from Emami founders
- Exchange for media award for best brand campaign 'Ilead India Campaign'
- Best Digital campaign: Hindustan Leadership summit 2019
- Aspire award winner Times Internet Limited 2014
Analytics Tools
- Google analytics
- Omniture
- Adobe media optimizer
- Semrush
- Appsflyer
- Tune
- Similarweb
- Moengage
Timeline
Business Head Zanducare.com
Emami
06.2020 - 07.2022
Homeshop18
01.2019 - 08.2019
Hindustan Times Digital Streams
08.2018 - 01.2019
Head of online marketing
Yatra online private limited
06.2016 - 08.2018
Manager – Digital Marketing Manager (brand, Hotels, Trains, Cabs)
ixigo.com
05.2015 - 11.2015
Manager – Marketing and product
The Times of India/Times Internet Limited
04.2012 - 09.2014
Digital Media Lead
Neuronimbus Software Services
10.2010 - 03.2012
Bachelor of business administration - Computer Aided Management
Indraprastha University
01.2006 - 01.2009
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Spring Dale
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Assembly of God Church
Head of growth and Business (Recharge and Bill Payments, UPI, Cards, Lending, Gift cards)
Freecharge Technologies Pvt Ltd
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