Rahul Chaturvedi
Noida
Summary
Strategic solution architect with 14.5 years of experience in Adobe Experience Cloud implementations. Expertise in real-time personalization, automation scripting, and journey orchestration. Proven ability to translate complex marketing objectives into technical solutions using AEP, AJO, and Adobe Campaign.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Associate Consultant
Tata Consultancy Services (TCS)
Noida
11.2021 - Current
- Collaborated daily with clients to gather requirements and deliver tailored technical consulting
- Directed global project teams to align Adobe-based martech platforms with defined strategic KPIs
- Architected martech solutions using Adobe Experience Platform and Journey Optimizer
- Developed end-to-end Adobe Campaign implementations leveraging v8 capabilities
- Improved campaign relevance and engagement through implementation of real-time personalization strategies
- Automated data workflows through Python scripts interfacing with AEP APIs
- Designed XDM schemas for unified customer profiles and scalable segmentation
Manager
Samsung SDS
Gurugram
06.2021 - 10.2021
- Advised stakeholders on effective personalization strategies to enhance customer engagement
- Delivered targeted marketing solutions using Adobe Campaign to meet client needs
- Conducted technical workshops to align Adobe capabilities with client objectives, facilitating implementation
Technical Consultant
Adobe
Noida
12.2017 - 06.2021
- Engineered trigger-based campaigns for enterprise clients using Adobe Campaign, enhancing client engagement
- Improved campaign deliverability through architecture optimization and CRM syncs, increasing campaign effectiveness
- Developed dynamic content personalization strategies, seed list targeting & A/B testing
- Built a Spring Boot-based campaign automation tool that won internal innovation awards
- Conducted hands-on trainings, empowering teams in Adobe Campaign delivery and reporting
- Created Microsoft PowerApps-based time tracking application, streamlining team productivity tracking
Senior Analyst
Accenture
Gurgaon
11.2016 - 12.2017
- Conducted A/B tests to drive conversion rates for top-tier clients
- Executed Adobe Campaign marketing flows with personalization blocks and offer management to enhance customer engagement
- Streamlined processes and templates to improve campaign effectiveness across multiple projects
- Collaborated on CX improvements by aligning campaigns with customer journey insights
- Trained new hires on Adobe Campaign to enable independent operation across business units
Senior Systems Engineer
Infosys
Chandigarh
09.2014 - 10.2016
- Executed transactional campaigns for retail ecommerce platforms, enhancing customer engagement
- Performed performance testing and analytics to improve email campaign quality and effectiveness
- Implemented and monitored alerts for campaign health and CRM anomalies
- Created visual dashboard reports for server performance and database usage
- Managed client troubleshooting for deliverability issues and optimized templates to increase campaign performance
- Re-engineered high-performing email templates based on A/B test results
Software Developer
MSR Technologies Pvt Ltd
New Delhi
11.2011 - 08.2014
- Developed and deployed software tools for banking operations
- Collaborated in UI/UX enhancement for customer-facing applications
- Assisted in developing backend systems for email automation engines
Education
Bachelor of Engineering (B.E.) -
Rajiv Gandhi Proudyogiki Vishwavidyalaya
01-2011
Skills
- Adobe Experience Platform (AEP)
- Adobe Journey Optimizer (AJO)
- Adobe Campaign (Classic)
- Marketing Automation
- Data Visualization
- Campaign Optimization
- Cloud Data Management
- Data Integration
- Python Scripting & AEP APIs
- Software DevelopmentScript
- JavaScript
- HTML
- CSS
- Rest API
- API Management
- Azure Data Factory
- Azure Blob Storage
- CJA
- Surveys
- A/B testing
- Agile & Cross-Functional Leadership
- Surveys
- Digital Solutions
- Agile & Cross-Functional Leadership
Certification
- Adobe Experience Platform Qualified - External
- Adobe Campaign Business Practitioner - External
- Generative AI Certification - Internal & Udemy
- TOGAF Enterprise Architect Certification - Udemy
Languages
- Hindi
- English, Advanced
- Hindi, Advanced
Timeline
Associate Consultant
Tata Consultancy Services (TCS)
11.2021 - Current
Manager
Samsung SDS
06.2021 - 10.2021
Technical Consultant
Adobe
12.2017 - 06.2021
Senior Analyst
Accenture
11.2016 - 12.2017
Senior Systems Engineer
Infosys
09.2014 - 10.2016
Software Developer
MSR Technologies Pvt Ltd
11.2011 - 08.2014
Bachelor of Engineering (B.E.) -
Rajiv Gandhi Proudyogiki Vishwavidyalaya