Rahul Chaughule
Associate Manager SEO
Mumbai,MH
Summary
Associate Manager SEO with 5 years of successful experience in SEO and Digital Marketing. Leading a team of 2 in developing reports from Google Analytics, SEO strategies and insights. Recognized consistently for performance excellence and contributions to success in industry.
Overview
3
3
Languages
3
3
Certifications
5
5
years of post-secondary education
5
5
years of professional experience
Work History
Role – Associate Manager
Iprospect
04.2020 - Current
- Understanding and managing client KPIs.
- Executing best SEO strategies for clients.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
Sr.Digital Marketing Executive
Bombay Stock Exchange
Mumbai
09.2019 - 04.2020
- Planning and devising on-page/off-page optimization strategies as per website requirements.
- Used Google Analytics for goal set-up, report generation, website study, visitor analysis, social media tracking, Adwords tracking and various other tools.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Boosted brand awareness by establishing strong web and social media presence.
Marketing Executive
ETP International
05.2018 - 04.2019
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%.
- Prepare search engine ranking and traffic reports to assess areas of potential improvement.
- Monitor, track and report, websites traffic including trend analysis using site analytic solutions.
- Handled campaign for 7 regions from planning to execution.
Digital Marketing Analyst
Accenture
06.2016 - 12.2017
- Segments, Report-lets, Calculated Metrics and high-end Dashboard creation to represent client data in presentable format.
- Data visualization in graphical format with detailed analysis and insights.
- Data fetching, mining and reporting in excel to on-shore leads.
- Client presentation, reports analysis and providing recommendations to optimize website.
- Webmaster tool setup, configuration and website health check for all the locales.
- Closely working with automation team for automating the monthly & weekly reports.
Role – SEO Executive
Ethinos
12.2017 - 04.2018
- Managed search engine audit documents on client websites and make recommendations.
- Conducted keyword research based highly relevant and traffic keywords.
- Suggested improvements for SEO:Internal architecture, identify content gaps and communicate any new content opportunities.
- Monitor, track and report, websites traffic including trend analysis using site analytic solutions.
Software Test Engineer
Showbizz
03.2015 - 05.2016
- WEBPOS: Point of sale application which is used in theatres to sell the box Office tickets. (Web App).
- Food POS: Point of sale application which is used in theatres to sell food. (Windows App)
- Webservices: Use to sell Box office tickets & Fnb Receipt with various type of Vouchers, Performance
testing of web services. - Website Testing: Functional Testing of the Website
Education
Master of Computer Applications - Computer Science And Programming
LN College Of Management And Technology
09.2010 - 11.2012
Bachelor of Computer Applications -
LN College Of Management And Technology
07.2007 - 06.2010
Skills
Technical SEO
Social Media Marketing
Link Building
Usability & Information Architecture
Content Marketing
PPC
Google Analytics
MS-OFFICE
Certification
Google Search Ads Certification
Timeline
Role – Associate Manager
Iprospect
04.2020 - Current
Sr.Digital Marketing Executive
Bombay Stock Exchange
09.2019 - 04.2020
Marketing Executive
ETP International
05.2018 - 04.2019
Role – SEO Executive
Ethinos
12.2017 - 04.2018
Digital Marketing Analyst
Accenture
06.2016 - 12.2017
Software Test Engineer
Showbizz
03.2015 - 05.2016
Master of Computer Applications - Computer Science And Programming
LN College Of Management And Technology
09.2010 - 11.2012
Bachelor of Computer Applications -
LN College Of Management And Technology
07.2007 - 06.2010