Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Hobbies
Timeline
Generic

Shalini Yadav

Gurgaon

Summary

Experienced with leading sales teams to achieve significant revenue growth and customer acquisition. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong client relationships and adapting to dynamic market conditions for sustained success.

Overview

8
8
years of professional experience

Work History

Marketing & Admissions Manager

IIHMR Delhi
04.2024 - Current
  • Strategic Planning & Execution- Developed and implemented comprehensive marketing and admissions strategies aligned with institutional goals to drive growth and visibility.
  • Team Leadership & Performance Management- Led and supervised cross-functional teams including admission counselors, marketing executives, and tele-callers. Set performance targets and monitored progress to ensure achievement of monthly and annual objectives.
  • Lead Generation & Conversion Optimization- Spearheaded lead generation initiatives through digital campaigns, offline activities, and participation in educational fairs. Ensured timely and effective follow-ups to maximize conversion rates.
  • Brand Promotion & Visibility Enhancement- Strengthened brand presence through strategic digital marketing, media outreach, and public events. Coordinated with designers and agencies to develop impactful promotional materials.
  • Admissions Process Management- Oversaw the complete admissions lifecycle—from initial inquiry to final enrollment—ensuring seamless execution of application reviews, interviews, and revenue collection.
  • Stakeholder Engagement & Networking- Built and nurtured relationships with universities, coaching centers, and consultants to expand outreach. Represented the institution at education fairs, webinars, and seminars.
  • Vendor Management- Managed vendor relationships to ensure optimized outcomes. Handled procurement processes including preparation of purchase orders and related documentation.
  • Reporting & Data Analytics- Maintained detailed reports on leads, admissions, and campaign ROI. Analyzed conversion metrics to refine strategies and improve performance.
  • Customer Service & Communication- Delivered exceptional communication and support to prospective students and parents. Addressed queries, resolved grievances, and conducted personalized counseling sessions.

Business Development Manager

IIHMR Delhi
03.2018 - 03.2024
  • Admissions Guidance- Provided strategic support to postgraduate students, ensuring a smooth, transparent, and efficient admissions process aligned with institutional standards.
  • Counseling Strategy Development- Designed and implemented effective counseling strategies by monitoring student engagement and continuously enhancing the overall experience.
  • Cross-Functional Coordination- Facilitated collaboration across departments to streamline workflows and enhance productivity.
  • Marketing Material Oversight- Ensured consistency, relevance, and brand alignment across all marketing and promotional materials.
  • PR and Media Coordination- Collaborated with public relations and print media teams to ensure timely and impactful campaign execution.
  • Increased no of admissions by 70% in the first year of joining (2018).
  • Maintained the trend of previous year and increased admissions by a further 12% in succeeding year (2019)
  • Expanded organization’s brand value by successfully organizing Press conferences at Chandigarh, Guwahati, Tripura and Hisar.
  • Received Appreciation letter for exceptional work as Marketing Executive.

Assistant. Manager wellness

Vipul Medcorp
06.2017 - 03.2018
  • Corporate Wellness Initiatives- Organized wellness camps for corporate clients and developed holistic wellness programs to promote employee health and engagement.
  • Consultative Sales Strategy- Delivered business growth for key accounts through demand analysis and collaborative forecasting with clients.
  • Strategic Financial Planning- Conducted cost-benefit analyses for potential key accounts and projects, presenting feasibility assessments to senior leadership.
  • Sales Pipeline Development- Built and maintained a qualified sales funnel, identifying and nurturing new business prospects.
  • Market Intelligence & Campaign Planning- Performed ongoing market research and competitor analysis to inform strategic business planning and targeted marketing campaigns.
  • Revenue & Target Management- Accountable for achieving quarterly order bookings and revenue targets through effective sales execution.
  • Client Relationship Management- Strengthened existing client relationships through consistent communication, reliable service delivery, and proactive after-sales support.
  • Cross-Functional Collaboration- Partnered with internal teams and external stakeholders to ensure seamless business delivery and client satisfaction.

Education

MBA -

IIHMR Delhi
03-2017

Skills

  • Consultative sales
  • Staff management
  • Sales expertise
  • Client relationship management
  • Strategic planning
  • Cross-functional collaboration
  • Vendor management

Languages

Hindi, English, Punjabi, Haryanvi

Hobbies and Interests

Yoga, Running and Trekking

Hobbies

  • Yoga
  • Running
  • Trekking

Timeline

Marketing & Admissions Manager

IIHMR Delhi
04.2024 - Current

Business Development Manager

IIHMR Delhi
03.2018 - 03.2024

Assistant. Manager wellness

Vipul Medcorp
06.2017 - 03.2018

MBA -

IIHMR Delhi

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Shalini Yadav