Rahul Gupta

Developed 35+ impactful dashboards using Looker & optimized existing dashboards

• 65% decline in ad-hoc requests
• Reduction in stakeholders' dependency on the team
• 75% reduction in time spent on RCAs
• Increased efficiency by reducing loading time

Performed data structuring and organization using SQL

• Created 15+ backend tables to increase Looker's efficiency for visualization projects
• Organized diversified data into an inclusive fact table, in alignment with marketing metrics
• Documented queries for repetitive data extraction tasks

Prepared an on-boarding/ KT kit for joiners in analytics and marketing teams to provide

• Orientation to looker tool and dashboards
• General walk-through of data tables and understanding of marketing definitions

Conducted descriptive, predictive, and prescriptive analysis to identify buying/selling trends of current and potential clients of the company by

• Sanitizing and standardizing the data using excel
• Visualizing and analyzing the sanitized data using Tableau
• Interpreting and presenting the final results in PowerPoint presentation