Rahul Gusain
Digital Marketer
Delhi
Summary
Results-driven Digital Marketing professional with 10 years of comprehensive experience in developing and executing data-backed marketing strategies that drive brand growth, customer engagement, and lead generation.
Proven expertise in SEO, SEM, social media management, content marketing, performance campaigns, and web analytics. Adept at managing cross-functional teams and agency partners to deliver high-impact campaigns across digital channels while optimizing ROI. Recognized for launching large-scale integrated marketing campaigns, enhancing online visibility, and consistently exceeding KPIs. Passionate about leveraging digital trends and technology to build innovative, consumer-centric marketing solutions.
Overview
12
12
years of professional experience
6031
6031
years of post-secondary education
3
3
Certifications
Work History
Sr. Officer (Digital)
JK Lakshmi Cement Ltd
NEW DELHI
09.2021 - Current
- Led and executed comprehensive digital marketing initiatives, including end-to-end social media management across all platforms.
- Oversaw coordination with creative agencies to ensure timely and effective content development and delivery.
- Developed and implemented data-driven SEO strategies to enhance website visibility and drive organic traffic.
- Managed website content creation and overall site operations in collaboration with internal teams and external partners.
- Monitored, analyzed, and reported performance metrics for all digital marketing campaigns, evaluating outcomes against defined KPIs.
- Tracked keyword rankings across major search engines to inform SEO improvements and competitive positioning.
- Designed and launched targeted social media campaigns to boost customer engagement and strengthen brand presence.
- Spearheaded end-to-end digital marketing strategy across multiple platforms, leading to significant growth in brand presence and user engagement.
- Managed agency partnerships to drive high-quality, on-brand content production and campaign execution.
- Launched a consumer-centric, future-ready corporate website, resulting in a 31% increase in traffic compared to the previous year.
- Regularly conducted infrastructure modernization and compliance reviews to ensure website security and adherence to Secretariat regulations.
- Conceptualized and produced high-engagement video content, including:
A short film for the Vishwas Loyalty Program rollout.
An AI-powered Rakshabandhan video to boost festive engagement.
A new Brand Anthem under the brand rejuvenation communication campaign. - Successfully executed a personalized AI video initiative, delivering 500+ custom invitations to dealers for the Annual Dealer Conference, which received highly positive feedback.
- Achieved 3X the planned clicks and 7X the planned impressions while spending 18% less than the allocated budget, demonstrating industry-leading cost-efficiency.
- Delivered over 109M impressions and 700K+ clicks, surpassing CTR and CPC industry benchmarks on Meta and Google.
- Generated 1M+ user actions from Google business listings, including calls, directions, and website visits; managed 3500 dealer listings on GMB.
- Increased visibility and reputation for senior leadership by strategically positioning as a thought leader on LinkedIn.
- Managed digital promotion for the LPS IIML National Leadership Awards, garnering 1.3M+ impressions, 223K+ reach, and 1100+ nominations across all categories.
Digital Marketing Executive
Anmol Industries Ltd
Noida
12.2016 - 09.2021
- Plan and execute SEO/SEM, Email, Social Media and Display Advertising campaigns
- Design, build and maintain social media presence globally
- Marketing metrics measurement
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Responsible for generating and increasing Leads / Enquiries through digital marketing expertise
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
- Collaborate with agencies and other vendor / partners for content development and collateral designing
- Contributing to team effort by accomplishing related results as needed
- Competitor Analysis and Research
- Building Strategies to drive traffic to the websites.
Asst. Manager Digital Marketing
Arcofemi Pvt Ltd
NEW DELHI
05.2016 - 10.2016
- Handling all the SEO activity for the site and assisting in launch of a new Blog
- Handling all the social media channels and also working closely in content development and Content Marketing.
Social Media Executive
NextByte Technologies
10.2014 - 03.2016
- Working on SEO, SMO, PPC
- Handling social media networks like Facebook, Twitter, stumbleupon, Tumblr etc for 14 different sites
- Working closely with team to develop social media campaigns for these site for targeting different countries.
Marketing Executive
SiliconIndia
09.2013 - 08.2014
- Conducted market research to identify consumer trends and preferences.
- Analyzed customer feedback to improve the quality of products and services.
- Created content for website, social media accounts, email campaigns and other digital channels.
Education
Master of Business Administration (M.B.A.), Marketing -
Netaji Subhas Institute of Management sciences
Bachelor's Degree, Marketing -
Hemwati Nandan Bahuguna Garhwal University
High School -
Adarsh Bal Niketan
Skills
- Social Media Management: Content creation, engagement strategies, and performance optimization
- Search Engine Optimization (SEO): On-page, off-page, and technical SEO best practices
- Pay-Per-Click (PPC) Advertising: Campaign planning and management on Google Ads and social platforms
- Google Analytics & Web Analytics: Performance tracking, user behavior analysis, and data-driven insights
- Keyword Analysis: Research and targeting for SEO and paid campaigns
- AdWords (Google Ads): Budget optimization, ad copy creation, and A/B testing
- Market Analysis: Competitor benchmarking and consumer insights to inform strategy
Websites
Certification
The Fundamentals of Digital Marketing, Google, 2021
Languages
- English
- Hindi
Timeline
Sr. Officer (Digital)
JK Lakshmi Cement Ltd
09.2021 - Current
Digital Marketing Executive
Anmol Industries Ltd
12.2016 - 09.2021
Asst. Manager Digital Marketing
Arcofemi Pvt Ltd
05.2016 - 10.2016
Social Media Executive
NextByte Technologies
10.2014 - 03.2016
Marketing Executive
SiliconIndia
09.2013 - 08.2014
Master of Business Administration (M.B.A.), Marketing -
Netaji Subhas Institute of Management sciences
Bachelor's Degree, Marketing -
Hemwati Nandan Bahuguna Garhwal University
High School -
Adarsh Bal Niketan
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