RAHUL ISRANI

Collaborating with the growth team to create a more seamless, and impactful user experience.

• UC-Decor: Led UC’s first aspirational home makeover category, transforming painting and decor services into a revamp experience for users. Pioneered a SKU-based pricing and catalog flow, enabling non-linear pricing and tailored solutions, improving conversions by 40%. Helped the team scale the business from ~$4.5M to $10.5M ARR.
• Weekday Bundles: the aim is to increase repeat frequency among semi-loyal and non-loyal users, while optimizing partner utilization during non-peak slots. We offered dynamic discounts on bundled weekday bookings to attract cost-sensitive users, and shift demand to under-utilized slots. Expected impact 8-10% growth on current topline.

Led the development of core product capabilities and seven or more features, improving slot availability and job packing, reducing bad fulfillment experiences by 40%, and driving 1.2x revenue growth.

• Reliability DS Model: A self-learning model predicting slot reliability with 98.6% accuracy. With 94% adoption and an impact of reducing imperfect fulfilment by 40%, which generated over $1.2M in extra revenue.
• Automated polygonal hub planning using Uber’s H3 model to optimize job packing across 300+ city-category combinations, increasing partner utilization by clustering jobs in nearby localities. Delivered over $5M in revenue growth.
• Reschedule and Cancellation Flow: Implemented a transparent policy which helped us reduce last-minute cancellations by 60% and improving the service delivery rate by~ 1.5% points.

International Marketplace: Managed demand shaping to optimize partner utilization during peak and non-peak times, decreasing churn in the UAE. Increase in partner utilization by 10-12%, which led to churn reduced from 12% to 3%.

Managed partner network in Kolkata city team to enhance customer experience. Led a team of over five members, driving significant revenue growth.of ~$1.5M.

Worked in a city team to manage partner bases and groom them to deliver the best customer experience in Kolkata. Spearheaded the team, contributing to $1 million in revenue and improving the Net Promoter Score (Partner) by 25%.

• Onboarded 250+ restaurants on Zomato Online Ordering, which contributed to $150K in commission-revenue.
• Signed up 60% of my merchants on Zomato Ads, which contributed to another $60K in revenue