Rahul Jaiswal

Collaborating on Brand Strategy and New Business Development: Working closely with company leaders and branding experts to help articulate a vision for the startup. This collaborative effort is focused on brand solutions and various opportunities for content monetization. Defining clear goals and developing strategies to achieve them, ensuring the brand’s direction aligns with the company’s overarching objectives.

• Recommended improvements to existing processes related to content creation and distribution.
• Analyzing the competitive landscape, I identified target audiences, and developed marketing plans for key clients.
• Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
• Led cross-functional teams in developing integrated marketing campaigns that drove ROI objectives.

Headed the revenue stream for all business functions, and managed P&L for various monetization avenues within the company. As a business head, the core function includes creating new business opportunities and digital marketing solutions.

• Heading the sales force and Brand Solutions team nationally.
• Responsible for revenue generation by providing content and channel management solutions to clients in the digital video arena, and providing marketing and branding solutions to the team.
• Responsible for determining customers and tracking new market developments by analyzing information on product performance, market presence, and brands vis-à-vis competition to develop business strategies.
• Digital video strategy using the right social platforms, with the right social influencers, and building content as a brand for a brand.
• Using cutting-edge technology created in-house called Intelligence Machine to deliver "What to Create, With Whom to Create, and Whom to Target."
• Building business in multiple markets, creating innovative revenue streams.
• Continuous development and creation of a viable business model, which works for all stakeholders.

Worked as a Network National Director, managing PAN-India revenue verticals for various television channels, brand chefs, and other business alignments at Helios Media. Diligently worked and supervised a sales force of more than 30 individuals across levels nationally.

• Revenue Management - Television - Advertising Sales, Revenue Planning, Inventory Management, Business Strategies, and Opportunity Creation for New Businesses. The key accountability involved meticulous planning at the individual channel level, and managing the P&L for the organization.
• TV Brands Handled: BTVi, EPIC TV, MTunes SD & HD, Living Foods, FOOD FOOD, FTV, Fakt Marathi, Enterr10 Movies, RT Movies, Music F Fatafati, and more.
• Branded Content Management - "BRAND CHEF" was an IP-led division focused on creating personalized solutions across various media platforms, encompassing a comprehensive marketing strategy and implementation for both ATL and BTL initiatives. This business vertical specifically targets the food and lifestyle segment, serving as a key element in strengthening the brand's communication strategy. We collaborate with expert chefs and a specialized content team to offer brands unique opportunities for consumer engagement.
• Digital Content Creation and Sales: Content creation for brands and distribution for exposure across various digital assets aligned with Helios Media. Building brand associations with videos, as well as subtle brand integration in videos.
• Talent Management - Responsible for managing celebrity chefs across India for various associations and opportunities with brands.

Handled a team with an allocated market share of 80% of North clients. Responsible for on-air and on-ground revenue generation.

• Generated revenue through sales and new business development by identifying potential advertisers.
• Conceptualized strategies and new offerings to the clientele for nontraditional revenue enhancement.

Established sales opportunities for on-air inventory sales and brand integration, and developed business relationships with the top 40 key accounts. Identified potential spenders in the radio industry and successfully onboarded non-radio advertisers.

Key Responsibilities:

- Created sales opportunities for on-air advertising and brand integration.
- Generated non-traditional revenue by developing customized brand solutions for clients, both on-ground and on-air.

Identified potential advertisers and negotiated long-term contracts with them. Created sales opportunities by selling airtime, and offering customized solutions for clients.

Campus Placement - SCFL, Mumbai. I began my journey as a management trainee, working with the bank's HNI customers in portfolio management (secured business), and handled various insurance products from bancassurance partners, Bajaj Allianz, and Royal Sundaram, for monetization.

Handled the DST (Fast-track Marketing) of Standard Chartered Bank, a team of 20 people, including 4 team leaders, for regional sales in Mumbai-PMS.