Rahul Kale

• Strategic Planning - Curating campaigns for brand, Improved consumer perception and Increased sales revenue.
• Partnerships and Alliances - Developed strategic partnerships with complementary brands for co-marketing initiatives that significantly expanded market share.
• Sponsorship Management - Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Team Management - Managed a team of retail marketing professionals, resulting in increased productivity and project success rates.
• Reporting and Monitoring - Maintained documentation, detailing assignments, in-progress work, and completed project milestones.

Partners On-Boarded

• American Express - Reward Accelerator, AMEX Experiences
• Akasa Air - Mutual Discounting, Online Promotions
• OnePlus India - CSR Programmes
• Tailz - Pet Boarding and Training
• TATA Small Animals Hospital - B2B Account
• Zomato - Pet Pals, Zomato Edition
• We Work - CSR Initiatives, Events

• Campaign Management - Led cross-functional teams to ensure cohesive execution of marketing plans, resulting in increased sales performance. Improved product positioning by conducting market research and analyzing consumer trends.
• Creative Management - Coordinated with design and visual communication teams to develop high-quality creative and visual assets. Streamlined communication channels through the development of effective retail marketing materials. Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Regional Resource Management - Mentored local personnel on best practices and protocols to maximize productivity.
• Partner/Vendor Management - Managed vendor partnerships to negotiate favourable contracts, ensuring optimal product availability and pricing structures for the business.
• Events & Activations - Created differentiated in-store experiences through unique merchandising and collateral opportunities. Monitored and evaluated programs and activities to measure effectiveness, and recommend improvements. Drove store traffic with the organization of enticing in-store events and promotions.
• HUFT IP's - Co-Created, HUFT Wag Away, HUFT Foundation Dogathon, HUFT Strike a Paws, HUFT Bork Day, Zomato - PetPals, Swiggy PettinOut
• B2B/ Trade Events - Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
• Launches - Listing, launch events, city activation for new stores. Part of 57+ Store launches PAN India. Developed and implemented marketing campaigns to use for product launches, rebranding campaigns and promotions.
• Visual Merchandising - POSM Deployment, Visual Language for Retail Business - 100 Stores. Created compelling visual merchandising displays to showcase products effectively and attractively to customers, increasing sales revenue. Coordinated seasonal promotional campaigns, aligning offers with consumer demand patterns for optimal results during peak periods.
• Media Planning - Established a consistent brand identity across all channels, including print, digital and social media platforms.
• PR - Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
• CRM Management - Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
• Budget Management - Optimised marketing budget allocation for maximum return on investment.

• Key Account Management - Fostered strong, enduring relationships with key clients to secure repeat business and referrals.
• Business Development - Interacted well with new customers to build connections and build new work relationships. Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Vendor & Partner Management - Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
• Project Management - Oversaw and improved deliveries through proactive coordination of daily operations. Streamlined operations, reducing overhead costs with comprehensive budget management.
• Team Coordination - Managed cross-functional teams, ensuring timely completion of projects.
• Reporting and Monitoring - Improved project delivery times, setting clear milestones and regularly monitoring progress against objectives.

Key Clients Managed

• MasterCard - Events (Internal & External), Merchandising, Priceless Experiences, Brand Ambassador On-Boarding (MS Dhoni)
• Carlsberg India - Rebranding PAN India (New Bottle), Celebrity & Influencer Seeding Programme, Brand Partnerships, Merchandising, On-Trade Events, Off Trade Promotions
• Hero Electric - Retail Expansion (500+ Stores), POSM Creation & Deployment, New Product Launches at Retail Level
• Eicher - Tractors Division - Retail Expansion & Rebranding, POSM Creation & Deployment, Market Surveys & Research
• Apollo Hospitals - Rebranding PAN India, Brand Identity Creation

• Account Management - Contributed to event marketing, sales and brand promotion.
• New Business Development - Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Market Studies - Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness. Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• GTM Strategies - Assisted in creating promotional materials tailored specifically for the rural audience, resulting in greater marketing effectiveness. Contributed to the growth of national businesses by translating marketing materials to reach a wider audience.
• Production and Fabrication - Collaborated with production teams to create eye-catching visuals for diverse marketing campaigns, increasing brand recognition.
• Market Plan - Formulated comprehensive marketing plans to drive brand awareness and generate quality leads for the sales team. Elevated brand visibility through strategic marketing efforts on social media platforms, newsletters and local press outlets.

Key Clients Managed

• Apollo Tyres - Rural Marketing, Product Promotions & Driving Sales at Village Haats, Grain Markets, Transport Nagars
• Hindustan Unilever - Boost - Door to Door marketing in Tier3 & Last Mile to study Market Trends, Consumption Patterns, Product Awareness, Highlight USP's. Application and Dashboard based monitoring.
• ITC - Food Division - Product Activations, Internal Sales Meets, POSM Creation and Deployment.
• Citreon India - Showroom on Wheels - C5 Aircross - Test Drives & Promotions

• Key Account Management - Increased client satisfaction by building strong relationships and addressing their needs promptly. Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Portfolio Management - Drove revenue growth by identifying new business opportunities within existing accounts.
• Creative Conceptualization - Developed customized account plans for clients to help them achieve their business goals. Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Retainer Business - Negotiated contract terms with clients, securing favorable agreements for both parties. Ensured repeat and year long business calendar.
• New Business Development - Cultivated portfolio of high-value clients by leveraging industry knowledge and strategic networking.

Key Clients Handled

• Amazon - SMBhav - Part of ground organisation team, Alexa Dot & Echo Show Launches
• Beam Suntory - Launch of Oaksmith Whiskey (PAN India), Brand Bars at culturally relevant events (Ardmore, Jim Beam)
• Lotus Cosmetics - Lotus Make Up Fashion Week, Product Launches & Activations
• Pernod Ricard - Brand Activations and On-Trade Promotions for Absolut Vodka, Jameson - Connects, Chivas Regal - Lounge at Fashion Week, Sales & Budget Meets
• Samsung - Via Cheil - Brand Launches (Digital, Physical), Distributor Meets, Retail POSM Programmes (Phones, Consumer Electronics)

• Client Management - Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business. Increased customer satisfaction with timely project deliveries and seamless communication.
• Costing and Budgets - Reduced costs, optimized resource allocation, and improved efficiency in managing projects. Streamlined internal processes for financial reporting, ensuring accuracy and compliance with regulatory standards.
• Team Nurturing - Provided strong leadership to enhance team productivity and morale. Mentored junior staff members for skill development and career progression within the organization.
• Vendor Management - Consolidated vendors and renegotiated contracts to optimize costs. Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
• Setting Business Goal - Established team priorities, maintained schedules and monitored performance. Defined clear targets and objectives and communicated to other team members.

Key Clients Handled

• Apple - Launch for iPhone 11 at retail Imagine, Redington, Relience, Croma Stores
• Beckman Coulter - Industrial partner meets, doctor meets, expositions
• BenQ - Internal Events, Store Fixtures for Hi-end visual solutions.
• Nippon Paints - Launch of Ecstar and Sparkle - PAN India, demo zones and all Maruti service locations.
• Havells - Product Zones, Campus Activations, Road Shows
• JK Cement - IPL branding, Road Shows, Rural Events
• Luxottica - In-store installations, POSM material creation, and deployment.

• Idea & Strategy - Brainstormed ideas to create useful content for clients. Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Account Management - Worked closely with Brand teams to deliver exceptional on-ground experiences.
• Creative Conceptualisation - Work on thematic experience for internal and external audiences for Alco-Bev and Beverage giants.
• Presentations - Writing compelling ideas & concepts for key accounts to change perspectives and host unique event concepts.

Key Clients Handled

• Adidas Originals - Product Launches, Seeding Programmes, Sneaker Fests
• Coca-Cola - Brand Launches, Market Impact Program, Sales and Budget Meets, Brand Ambassador Programs
• HCCB - Rebranding - Experience Centre - Bangalore, PAN India Bottling Units
• Pernod Ricard - Zonal Sales and Budget Meets, Jameson - SPD, Absolut ArtBar, Chivas Regal - Royal Salute Launch
• Steelcase Furniture - Product Launches, Partner Events, Office Events, Display Centre
• Vistara - Managed Club Vistara Experiences, Internal Events, In-Flight Magazine

• New Business - Generated new business with marketing initiatives and strategic plans. Reached out to potential customers via telephone, email, and in-person inquiries.
• Contract Signing - Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Vendor Management - Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
• PR - Worked with PR teams to speak about client initiatives and campaigns.

Key Clients Managed

• Bose Professional - Expo's, Retail Installations and POSM.
• Coca-Cola - POSM, Bottler Meets, Market Impact Initiatives.
• Shire - World Haemophilia Day - PR Event Qutub Minar, India Gate
• WWF - Fundraisers, Marketing Material, Internal Events

• Project Manager - managed key accounts, liaison with brand teams for achieving marketing goals.

Key Account Managed

ExxonMobil - Worked with all divisions CVL/PVL, Oil, Lube, Gas, Industrial, Grease divisions.

• ExxonMobil, Bangalore - India Office Inauguration - Branding, Launch, Internal Events
• Mobil1 - CVL - PAN India Launch and Retail Placement Mobil Delvac
• Mobil1 - PVL - PAN India Launch and Retail Placement Mobil Super, Fully Synthetic
• Mobil1 Car Care - 300+ Stores Authorized Stores, Garages, Resellers - 600+ Outlets, POSM, Rebranding, Civil
• Mobil - Ask for Grease - Expositions, Pavilions - National and International
• Intenal Events - Distributor, Delear Meets and Experiences
• Motorsport Events - Raid De Himayala, Desert Storm, Auto-Cross, AutoPrix

Reckitt Benckiser Group -

• Kumbh Activations - Activated Harpic and Dettol Brands at 3 consecutive kumbh melas - Nashik, Ujjain, Allahabad
• Banega Swasth India - Part of core campaign team, activation of Dettol brands

Key Clients Handled

• Coca-Cola - Sales and Budget Meets, Market Impact Programmes, Product Launches
• MasterCard - Priceless Experiences, Internal Events, Key Customer Experiences
• Premier League - Hosted PL Live-Bengaluru, India's Largest Football Event - 30000+ people, player and VIP management

• Artist/ Guest Management - Entry to Exit with artist and their managers to ensure efficient talent experience.
• Event Production - Provided input on set design elements, ensuring an immersive atmosphere during events. Liaised effectively with other departments to coordinate seamless integration of props into overall set design plans.
• Event Logistics - Managed inventory of set design materials and tools, ensuring timely availability for project completion. Enhanced event experiences by effectively coordinating and managing all aspects of event logistics.
• Event Operations - Assisted with set design and construction, creating visually appealing environments for clients. Improved overall audience experience with meticulous attention to set design, lighting and sound quality.
• Stage/ Console Management - Assisted backstage crew with set design and construction, contributing to the overall success of each production. Assisted Light and Sound teams at console for event flows and performances.

Key Projects

• Weddings - Jaipuria's, Chaurasia's, Minda's, Dharampal Satyapal, Kothari's (Pan-Parag Group), Goenka's, Aggarwals (Haldiram)
• Stage Shows - Arijit Singh, Atif Aslam, Amit Trivedi, Badshah, Jonita Gandhi, King, K.K., Mohit Chauhan, Raghu Dixit Project, Shaan, Shankar-Ehsaan-Loy, Shreya Ghoshal, Shobha Mudgal, Sukhwinder Singh, Sukhbeer, Sonu Nigam, Vishal-Shekhar, Yo Yo Honey Singh

Posted at Westin, Gurgaon and Westin, Sohna (5 Months)

Hotel Operations -

• Collaborated with team members to consistently deliver high-quality services across all departments.
• Enhanced guest satisfaction by promptly addressing concerns and resolving issues.
• Managed front desk operations, effectively handling reservations, cancellations and special requests.
• Boosted overall guest experience with thorough knowledge of hotel amenities and local attractions.
• Increased repeat bookings through exceptional customer service and personalized guest interactions.

Posted at Starwood Hotels & Resorts India Private Limited (6 Months)

Corporate Head Office - Sales and Marketing -

• Contributed to marketing efforts by promoting special offers, events, and hotel facilities on social media platforms.
• Assisted with event planning, ensuring successful execution of meetings and conferences.
• Promoted hotel brand's loyalty program via social media, email and direct mail.
• Used quick response and dynamic service skills to build relationships with patrons and improve customer retention rate.

Handled Corporate Accounts - TATA SIA, BMW India, Audi India