Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Rahul kalra

Karnal

Summary

With over a decade at Google, I spearheaded digital strategies, achieving significant campaign performance enhancements for top-tier clients like eBay and Uber. My expertise in data analysis and problem-solving, coupled with a knack for driving cross-functional team collaboration, has consistently optimized campaign outcomes and revenue growth.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sr. Digital Media & Research Associate

Google Operation Center
Gurgaon
06.2021 - Current
  • Over 10 years of experience in operations, specializing in campaign management for Small and Medium-sized Businesses (SMBs).
  • Expertise in developing tailored marketing strategies to drive quality goals and meet business objectives.
  • Proficient in managing large-scale client accounts (e.g eBay, Uber, PepsiCo, Nestle, Unilever, GoDaddy, Nike, Best Buy, Booking Holdings), addressing concerns related to budget utilization, campaign visibility, and technical issues.
  • End-to-end management of Ads campaigns, including creation, optimization, and continuous performance improvements to align with client goals.
  • Strong analytical skills to assess campaign performance and generate detailed reports based on key performance indicators (KPIs).
  • Skilled in resolving policy-related issues, technical troubleshooting, and implementing changes to optimize campaigns.
  • Collaborating with cross-functional teams to drive efficient campaign implementation and improvements.
  • Expertise in identifying key areas of improvement and optimizing campaigns for increased revenue and better outcomes.
  • Ability to understand client requirements and execute them within strict quality and performance parameters.
  • Focused on continuous collaboration with teams to ensure the successful execution and performance of advertising campaigns.
  • Developed a research strategy to address a complex research problem and identified possible solutions.

Sr. Business Analyst

Accenture Services Pvt. Ltd
Gurgaon
03.2017 - 06.2021
  • Responsible for managing e-commerce growth strategies for large-scale clients like Venus, ZAFUL, AliExpress, Unilever, Coke, etc. To support the growth managers at Google.
  • Maintaining constant communication with the stakeholders, I evaluated the performance of completed and ongoing campaigns using Google Ads.
  • Developed an analytical model for merchants to provide them with information on their top metrics to facilitate the overall improvement.
  • Experience in implementing optimization solutions, optimizing past performances, and providing bid/budget recommendations for ads accounts/clients.
  • Analyzing online user behavior, conversion data, and customer journeys, funnel analysis, and multi-channel attribution.
  • Reporting on key metrics, KPIs, analyzing and interpreting trends, and providing actionable insights based on available analytic data.
  • Analyze Google data to identify changes in consumer behavior and market dynamics ("Care").

Sr. Practitioner (CRM Operations)

CONCENTRIX DAKSH SERVICES INDIA PVT. LTD
Gurgaon
08.2015 - 03.2017
  • Worked with Google’s Integrated Large Customer Service operational team as a vendor on reporting and dashboards.
  • Suggestions for optimizing ad copies, suggesting bids, and targeting whatever changes are required for good account performance by analyzing the under-pacing accounts.
  • Develops dashboard reporting for all ads activity and other ad hoc media analytic requests.
  • Monitor a team of analysts, keeping the team motivated on the goals and targets.
  • Analyzing non-performing ads by conducting account audits and account health checkups on a weekly or biweekly basis for U.S.-based large clients.
  • Giving insights and suggestions by scrubbing major lags as opportunities to be implemented on the account to get better results.

Digital Marketing Executive

WELCOME SALES PVT LTD
Delhi
10.2012 - 03.2014
  • Plan and execute digital marketing campaigns, and implement tactics that improve organic search rankings, resulting in a X% increase in website leads.
  • Leveraged analytics tools to track and report on the success of marketing campaigns.
  • Worked on SEO/SEM tools (like Ahrefs, SEMrush, and OSE) to identify target audiences through keyword research and search rankings.
  • Increase user reach by campaign branding on different social media websites, such as Facebook, Twitter, Google Plus, Reddit, Imgur, and Pinterest.
  • Measure and report performance, and return on investment (ROI) for digital marketing, like Google Analytics and Adobe Analytics.

Education

Bachelor of Science -

Doon Valley Institute of Education
Karnal
08-2006

S. D. Model Senior Secondary School
Karnal
05-2004

S.D. Adarsh Public School
Class 10th (2004)
05-2002

Skills

  • Microsoft Office
  • Data analysis
  • Google Analytics
  • Analytical skills
  • Microsoft Excel
  • SQL
  • Problem solving
  • Google Ads

Certification

  • Data Science (Upgrad)

Timeline

Sr. Digital Media & Research Associate

Google Operation Center
06.2021 - Current

Sr. Business Analyst

Accenture Services Pvt. Ltd
03.2017 - 06.2021

Sr. Practitioner (CRM Operations)

CONCENTRIX DAKSH SERVICES INDIA PVT. LTD
08.2015 - 03.2017

Digital Marketing Executive

WELCOME SALES PVT LTD
10.2012 - 03.2014

Bachelor of Science -

Doon Valley Institute of Education

S. D. Model Senior Secondary School

S.D. Adarsh Public School

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