Rahul kalra
Karnal
Summary
With over a decade at Google, I spearheaded digital strategies, achieving significant campaign performance enhancements for top-tier clients like eBay and Uber. My expertise in data analysis and problem-solving, coupled with a knack for driving cross-functional team collaboration, has consistently optimized campaign outcomes and revenue growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Digital Media & Research Associate
Google Operation Center
Gurgaon
06.2021 - Current
- Over 10 years of experience in operations, specializing in campaign management for Small and Medium-sized Businesses (SMBs).
- Expertise in developing tailored marketing strategies to drive quality goals and meet business objectives.
- Proficient in managing large-scale client accounts (e.g eBay, Uber, PepsiCo, Nestle, Unilever, GoDaddy, Nike, Best Buy, Booking Holdings), addressing concerns related to budget utilization, campaign visibility, and technical issues.
- End-to-end management of Ads campaigns, including creation, optimization, and continuous performance improvements to align with client goals.
- Strong analytical skills to assess campaign performance and generate detailed reports based on key performance indicators (KPIs).
- Skilled in resolving policy-related issues, technical troubleshooting, and implementing changes to optimize campaigns.
- Collaborating with cross-functional teams to drive efficient campaign implementation and improvements.
- Expertise in identifying key areas of improvement and optimizing campaigns for increased revenue and better outcomes.
- Ability to understand client requirements and execute them within strict quality and performance parameters.
- Focused on continuous collaboration with teams to ensure the successful execution and performance of advertising campaigns.
- Developed a research strategy to address a complex research problem and identified possible solutions.
Sr. Business Analyst
Accenture Services Pvt. Ltd
Gurgaon
03.2017 - 06.2021
- Responsible for managing e-commerce growth strategies for large-scale clients like Venus, ZAFUL, AliExpress, Unilever, Coke, etc. To support the growth managers at Google.
- Maintaining constant communication with the stakeholders, I evaluated the performance of completed and ongoing campaigns using Google Ads.
- Developed an analytical model for merchants to provide them with information on their top metrics to facilitate the overall improvement.
- Experience in implementing optimization solutions, optimizing past performances, and providing bid/budget recommendations for ads accounts/clients.
- Analyzing online user behavior, conversion data, and customer journeys, funnel analysis, and multi-channel attribution.
- Reporting on key metrics, KPIs, analyzing and interpreting trends, and providing actionable insights based on available analytic data.
- Analyze Google data to identify changes in consumer behavior and market dynamics ("Care").
Sr. Practitioner (CRM Operations)
CONCENTRIX DAKSH SERVICES INDIA PVT. LTD
Gurgaon
08.2015 - 03.2017
- Worked with Google’s Integrated Large Customer Service operational team as a vendor on reporting and dashboards.
- Suggestions for optimizing ad copies, suggesting bids, and targeting whatever changes are required for good account performance by analyzing the under-pacing accounts.
- Develops dashboard reporting for all ads activity and other ad hoc media analytic requests.
- Monitor a team of analysts, keeping the team motivated on the goals and targets.
- Analyzing non-performing ads by conducting account audits and account health checkups on a weekly or biweekly basis for U.S.-based large clients.
- Giving insights and suggestions by scrubbing major lags as opportunities to be implemented on the account to get better results.
Digital Marketing Executive
WELCOME SALES PVT LTD
Delhi
10.2012 - 03.2014
- Plan and execute digital marketing campaigns, and implement tactics that improve organic search rankings, resulting in a X% increase in website leads.
- Leveraged analytics tools to track and report on the success of marketing campaigns.
- Worked on SEO/SEM tools (like Ahrefs, SEMrush, and OSE) to identify target audiences through keyword research and search rankings.
- Increase user reach by campaign branding on different social media websites, such as Facebook, Twitter, Google Plus, Reddit, Imgur, and Pinterest.
- Measure and report performance, and return on investment (ROI) for digital marketing, like Google Analytics and Adobe Analytics.
Education
Bachelor of Science -
Doon Valley Institute of Education
Karnal08-2006
S. D. Model Senior Secondary School
Karnal05-2004
S.D. Adarsh Public School
Class 10th (2004)05-2002
Skills
- Microsoft Office
- Data analysis
- Google Analytics
- Analytical skills
- Microsoft Excel
- SQL
- Problem solving
- Google Ads
Certification
- Data Science (Upgrad)
Timeline
Sr. Digital Media & Research Associate
Google Operation Center
06.2021 - Current
Sr. Business Analyst
Accenture Services Pvt. Ltd
03.2017 - 06.2021
Sr. Practitioner (CRM Operations)
CONCENTRIX DAKSH SERVICES INDIA PVT. LTD
08.2015 - 03.2017
Digital Marketing Executive
WELCOME SALES PVT LTD
10.2012 - 03.2014
Bachelor of Science -
Doon Valley Institute of Education
S. D. Model Senior Secondary School
S.D. Adarsh Public School
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