Dedicated and results-oriented professional with 9 years' experience in Ecommerce Strategic Partnership, Category Management, Digital Marketing & Ads Sales.
· Leading two key verticals – Wellness & Food for MensXP
· Key responsibility is to build an ecosystem for Men shopper for wellness needs
· Responsible for overall business planning and P&L, Traffic, conversion, Brand onboarding, JBP, Channel wise sale
· Identifying new avenues to connect with Men shopper, Agenda is not only to convert via regular e-commerce experiences but also to build an end to end informative and seamless journey from content to ecommerce
· Planning business strategy for branding and Social / customer engagement/ Monetization.
· Brand collaborations for curated collection / boxes / event is a regular part of the profile
· Customer and brand engagement plans for social and for app, Like Live session with experts
· Responsible for Brand onboarding, vendor management and ensure best assortment on site.
· Management of P&L of assigned categories.
· Ensure stock replenishment & competitive price brands, category expansion through new product development.
· Responsible for brand onboarding, vendor management and ensure best assortment available on site.
· Analysis of category performance on social platforms and recommend how to improve.
· Monitor market trends, research consumer markets and competitor activities.
· Develop joint business plan to drive revenue of major national & international brands.
· Make a plan to improve CVR and CTR on weekly basis by deep driving on search keywords.
· Regular visits to seller ( top GSV sellers ) and preparing joint business plan for overall business growth.
· Signing up new sellers i.e. manufacturers, distributors, dealers and retailers for Snapdeal across all the categories.
· Provide Digital solutions to clients in the form of Branding and Product Campaigns.
· Track and manage sellers relationship & performance against campaign plans and determine next steps for reaching the goal.
· Managed the end to end on-boarding process of vendors.
· Provide training to new sellers to uphold company policies and sustain customer satisfaction.
· Listings of new assortments.
· Catching the High Net worth Individuals for investments.
· Acquire & manage individual & corporate clients on an on-going basis.
· Actively monitor client's portfolio & recommend appropriate actions as per the stock market performance and suggesting them what all new prepositions are there in the market
· Managing portfolios across all asset classes: Mutual Funds, NCD's, FD's, Real Estate and SIP's.
· Regular monitoring to make sure the investment plan stays intact.
Category development
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