Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rahul Khurana

Gurugram

Summary

Innovative marketing leader with four years of experience driving high-revenue growth through strategic partnerships and data-driven performance campaigns. Proven expertise in managing $500K+ monthly budgets, reducing CAC by 30%, and achieving 20% MoM growth. Adept at building strong client relationships, leading cross-functional teams, and delivering measurable results through advanced programmatic advertising, and marketing strategies. Passionate about creating impactful solutions to drive business success and client satisfaction.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Manager- Strategic Partnerships & Alliances

3dot14 Mobitech, Collegedunia
Gurugram
01.2024 - Current
  • Supply and Publisher Partnership Leadership: Led a 10-member supply team, managing strategic relationships with Indian and international publishers; nurtured long-term partnerships that drove increased ad spend and ensured consistent profitability growth.
  • Demonstrated strong leadership in budget oversight, organizational improvement, and managed media spends of more than $350K USD on a monthly basis while driving key initiatives for company growth.
  • Spearheaded the development and execution of marketing campaigns for proprietary applications, resulting in increased user acquisition and engagement, and reduced CACs by 30% over the period of 3 months.
  • Oversaw P&L for a $500K+ revenue stream, implementing cost-optimization strategies to maximize profitability, and managed growth of approximately 15% on a monthly basis.
  • Managed and optimized campaigns across multiple channels, including Programmatic Advertising (DSPs), Affiliate Marketing, and OEM Marketing, to drive performance and brand awareness.
  • Led the company's marketing team, handled content on the website, newsletter, and social media channels.

Key Account Manager

3dot14 Mobitech, Collegedunia
Gurugram
11.2022 - 01.2024
  • Fostered relationships with over 50 clients, generating over $150K in monthly revenue through tailored marketing strategies.
  • Oversee the indirect channel business, managing over 50 global advertiser accounts, and fostering strong partnerships with agencies like M&C Saatchi, Pivot Roots, ThinkMobile, and Group M, etc.
  • Acted as product manager for building of In-house DSP and Self Serve Platform, created PRD and led the team till deployment.

Assistant Planning Manager

Fraazo
New Delhi
12.2021 - 09.2022
  • Created and managed demand-supply plans for F&B and FMCG categories, and managed more than 500 SKUs.
  • Improved inventory levels and supply chain efficiency by leveraging market and sourcing intelligence.
  • Collaborated with marketing teams to design sales strategies aligned with regional demand forecasts.
  • Improved NCR's forecast deviation from 500% to 150%.

Management Trainee

Sammamuti Financial Intermediation and Services
Hyderabad
05.2021 - 12.2021
  • Designed operational workflows and product structures for co-lending partnerships, enhancing scalability.
  • Design and develop product structures, including process notes, for effective management of alternate channel partnerships
  • Developed and piloted credit products for smallholder farmers, improving accessibility to financial services.
  • Investigate and develop microfinance, FD (Fixed Deposit), and RD Recurring Deposit products to support smallholder farmers

Education

Master of Business Administration - Agribusiness Management

Symbiosis Institute of International Business
03.2021

Bachelor of Science - Microbiology

Jaipur National University
04.2018

Skills

  • Strategic Marketing: Campaign Management, KPI Optimization, Performance Marketing Metrics
  • Tools and platforms: Appsflyer, Branch, Google Ads, Facebook Ads, DSPs, and programmatic marketing
  • Leadership: Client Onboarding, Team Management, Cross-Functional Collaboration
  • Data & Analytics: Budget Optimization, ROI Analysis, Market Intelligence

Certification

  • Mobile Marketing, Optimization Tactics, and Analytics - University of California
  • Brand Management : Aligning Business, Brand and Behaviour - University of London
  • The Strategy of Content Marketing - UC Davis

Timeline

Senior Manager- Strategic Partnerships & Alliances

3dot14 Mobitech, Collegedunia
01.2024 - Current

Key Account Manager

3dot14 Mobitech, Collegedunia
11.2022 - 01.2024

Assistant Planning Manager

Fraazo
12.2021 - 09.2022

Management Trainee

Sammamuti Financial Intermediation and Services
05.2021 - 12.2021

Master of Business Administration - Agribusiness Management

Symbiosis Institute of International Business

Bachelor of Science - Microbiology

Jaipur National University

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Rahul Khurana