Google Analytics
Rahul Kumar
Digital Marketing Manager
Victoria
Summary
Digital Marketing Manager with 7 years of experience in effective online marketing and optimization with expertise in building partnerships, retaining key accounts and enhancing profit channels. Collaborative team leader with proficiency in influencing decision-makers and devising successful strategies.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Account Manager, SEO
RankUno Interactive Technologies
Pune
09.2021 - 05.2022
- Created dynamic SEO strategies to exceed market competitors and meet client needs
- Maintained knowledge of current market trends and algorithm updates of top search engines
- Consistently improved traffic M-O-M by 10% utilizing on-page, off-page and technical SEO strategies
- Reviewed, audited and optimized client sites to improve keyword targeting URL strategies, website performance and content
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors
- Recommended changes to website architecture, content and linking to improve ranking positions for target keywords on page 1 of Google
- Ability to multi-task, simultaneously working with 3 different clients and leading an internal team of 8
- Capitalized on emerging trends to reap benefits during growth stages
Cluster Manager
Bajaj Finserv
Pune
08.2017 - 08.2021
- Keyword Portfolio Management (KPM) of 5000+ Keywords to drive search rankings
- Worked on multiple businesses – CD (Consumer Durables), DPF (Digital Product Finance), Core Product (Bajaj Finserv EMI Card, Credit Card), SME and Customer Portal Experia
- Campaign ROI and top to bottom funnel management from traffic to leads to transactions
- On-page and off-page optimization through strategic partnerships with a wide network of content partners and influencers
- Creation and execution of white labeled content blogs to rank high search volume keywords
- Leveraging SEO and SEM to create customer journey orchestration with multiple touch points and channels including organic, paid and re-engage
- Utilized a multi format organic search strategy to attain rankings focusing on search, videos, images and rich snippets
- Maintenance and monitoring of funnel efficiency by tracking Key Metrics including CTR, CPC, CPL and CPT
Digital Marketing Head
CarOK
Pune
02.2016 - 08.2017
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
- Proven track record with regards to lead generation averaging 60 online leads per day
- Reduced CPA by 25% despite ever increasing competition
- Devised and executed content strategy for the website and the relevant landing pages resulting in a monthly traffic increase of 120%
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility
Education
MBA - Operations
Symbiosis Institute of Business Management
Bangalore, India 03.2012 - 03.2014
Bachelor's in Technology - Mechanical Engineering
Sathyabama University
Chennai, India 02.2008 - 02.2012
Skills
SEO
Certification
Google Adwords Certified
Software
Ahrefs
SEMRush
Adobe Analytics
Timeline
Account Manager, SEO
RankUno Interactive Technologies
09.2021 - 05.2022
Cluster Manager
Bajaj Finserv
08.2017 - 08.2021
Digital Marketing Head
CarOK
02.2016 - 08.2017
MBA - Operations
Symbiosis Institute of Business Management
03.2012 - 03.2014
Bachelor's in Technology - Mechanical Engineering
Sathyabama University
02.2008 - 02.2012
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