RAHUL KUMAR

Dynamic and results-oriented Social Media Marketing professional with three years of diverse experience in agency and corporate environments, specializing in brand management, content strategy, and digital campaigns. Expertise includes client servicing, crafting research-backed pitch decks, and leading impactful onboarding presentations. Proven success in enhancing brand visibility, fostering audience engagement, and maximizing ROI through data-driven storytelling and comprehensive B2B/B2C marketing strategies. Committed to leveraging innovative approaches to drive measurable results and elevate brand presence in competitive markets.

• Anxiety-Inducing Media: Influence of OTT Content on Youth. Mar 2021 - May 2021
• The objective of this research is to study the influence of OTT platforms on the anxiety levels of viewers. The data has been collected from 100 subjects aged 18-37 who are viewers of the OTT platform. The Beck Anxiety Inventory (BAI) has been used.
• This scale is a self-report measure of anxiety. A score of 0-21 shows low anxiety, a score of 22-35 shows moderate anxiety, and a score of 36 and above shows potentially concerning levels of anxiety. The investigator has converted the Beck Anxiety Inventory into Google Forms only for convenience.
• Role of Community Radio in Health Literacy: A Survey of Village Kulipura, G. Noida Oct 2021 - Dec 2021
• A cross-sectional study to assess health literacy levels among 80 villagers in Kulipura, Greater Noida, using an 8-item validated questionnaire. Found that many residents had low health literacy, which hindered their understanding of health information and access to effective healthcare services.
• Highlighted that higher education does not always correlate with health literacy, emphasizing the need for tailored patient education. Advocated for better communication strategies among healthcare providers and suggested further research to develop effective interventions for improving health literacy in the community.

• Content Writer, SocialSamosa
• Visited restaurants in Delhi NCR to review their food and ambiance and write engaging blogs. Collaborated with various restaurants and influencers to create content for the website.
• Social Media Executive, Josh Talks July 2021 – Sept 2021
• Coordinate end-to-end collaborations with social media influencers, managing scripting to shooting and publishing their talks on YouTube. Rebrand old JoshTalks videos by updating titles, thumbnails, and descriptions to boost reach and engagement.
• Content Writing, myUpchar Doctorvaani Pvt. Ltd May 2019 – Mar 2020
• Health-based content writing in both Hindi & English- trending health topics, home remedies, skincare, and diseases.
• Conducted market research on doctors and hospitals in India and created a state-wise doctors directory for the platforms

• Prepared a pitch deck for Sharda Launchpad Federation on my startup, Presswala—a digital service offering wardrobe management, laundry, pressing, and shoe cleaning for students and professionals, initially targeting cities like Kota and Bangalore. Designed visuals for eFrames, Sharda International's Online Photography Competition, in collaboration with a Russian news agency in August–September 2020.
• Contributed to the NGO The Rising People Welfare Society's “Aahaar” project- providing free home-cooked meals to families affected by COVID-19 and helping raise ₹10,000 in donations through a social media campaign.
• Facebook Social Media Marketing Professional Certification on Coursera & Internshala Creative Writing Training Certification.

[Facebook Social Media Marketing Professional Certification], [Coursera]