RAHUL LUDHANI

• Orchestrated the collaboration between banking and non-banking issuers to manage digital banking operations and loyalty currency, facilitating integration with in-house products and driving a 50% increase in digital transaction efficiency.
• Revamped and optimized in-house software products, reducing system downtime by 40% and increasing user satisfaction scores by 25% over a six-month period.
• Collaborated with Business Development, Merchant acquisition team to integrate in-house product and loyalty systems.

• Directly oversee Loyalty and Rewards PNL, including the Project Management office and supporting team of Project/Product Managers, Business Analyst, Operations Manager and Quality assurance members responsible for implementation and day-to-day management
• Spearheaded the digital transformation of the bank's credit card and Loyalty and Rewards products, leading the development and launch of cutting-edge digital platforms and mobile applications for customer acquisition, onboarding, and service delivery
• Owned the user experience design process, conducting extensive user research, creating user journeys and stories, and overseeing information architecture, interaction design, visual design, and implementation across responsive web, Android, and iOS platforms
• Deployed advanced digital analytics tools, including Google Analytics and A/B testing frameworks; tracked user behavior, yielding actionable insights that boosted key performance metrics by 30% and optimized product features.
• Developed and managed comprehensive project plans and roadmaps, aligning with business strategies and customer needs, while effectively prioritizing features and managing backlogs for cross-functional design and development teams using Agile methodologies
• Forged strategic partnerships with third-party vendors and marketplaces, leveraging their expertise and integrating their services seamlessly into the bank's digital ecosystem, enhancing customer acquisition and service delivery capabilities
• Spearheaded the execution of innovative digital campaigns across owned media, social media, and partner channels, optimizing performance through continuous measurement and analysis, contributing to significant growth in customer acquisition and engagement
• Pioneered the implementation of alternative service channels, such as chatbots and integration with messaging platforms like WhatsApp, Instagram and Facebook Messenger, improving customer experience and operational efficiency
• Directed the creation and management of cross-functional teams, enhancing collaboration and achieving a 40% reduction in project delays through strategic vendor management and effective stakeholder communication
• Transformed Axis Bank’s digital offerings through strategic vision and technical expertise, driving a 40% increase in customer acquisition and a 25% boost in retention rates, while enhancing operational efficiencies by 30%

• Collaborated with the product team on portfolio management, analytics, and risk requirements; developed data-driven models aligning with product goals, improving decision-making accuracy by 35% and enhancing overall product performance.

• Orchestrated product workshops and advised on financial decisions for product costs; optimized budget allocation, resulting in a 15% reduction in unnecessary expenses and a 10% increase in profitability.

• Directed business units and multiple vendors to maintain comprehensive product knowledge; improved operational efficiency by 30% and reduced project delivery timelines by 20% through effective collaboration and process optimization.

• Spearheaded the implementation of digital rewards and loyalty platforms; increased customer retention by 25% and enhanced engagement metrics by 40% through strategic partnership management and streamlined vendor coordination.

• Tracked and analyzed product performance metrics, creating detailed models and designs aligned with product goals; increased future purchase forecasts by 25% through data-driven insights.

• Organized and led product workshops, advising on financial decisions that optimized product costs, while providing strategic guidance on development and market placement, boosting overall product performance by 20%.

• Executed the launch of digital rewards and loyalty platforms, collaborating with 5+ business units and vendors to increase user engagement by 45% within the first quarter.

• Orchestrated the integration of Google Analytics and A/B testing protocols, enabling precise tracking of user interactions; generated insights that led to a 20% increase in user retention and a 10% revenue growth.

• Managed teams of 10 business process consultants, enhancing team collaboration and achieving a 95% project completion rate on schedule
• Communicated with overseas partners regarding production, ensuring timely delivery and adherence to quality standards, reducing production delays by 25%
• Conducted in-depth analysis of performance versus goals, providing actionable insights that led to a 10% increase in revenue
• Tracked performance metrics and identified improvement trends, contributing to a 20% increase in operational efficiency
• Managed financial aspects and client budgets, optimizing resource allocation to achieve a 15% cost savings while maintaining project quality
• Researched and implemented cutting-edge products and systems, enhancing client competitiveness and driving a 25% increase in market share

• Collaborated with senior managers to define project goals, timelines, and plans
• Assisted managers with various tasks, created detailed project plans, monitored progress, and advised on financial decisions related to product costs
• Additionally, guided efforts to improve technology systems cost-effectively, managed business intelligence reporting, and handled relations with investment groups.