Rahul Mataghare
ad-tech & marketing strategy
Mumbai
Summary
Strategic Digital Marketing Executive with 10+ years of experience in programmatic advertising, ad operations, and data-driven media strategy. Proven success in leading cross-functional teams, scaling revenue through platform innovation, and driving client-centric solutions across global markets. Expertise in audience monetization, performance marketing, and stakeholder engagement. Adept at blending creative thinking with operational excellence to deliver impactful, insight-led campaigns for leading brands.
Overview
10
10
years of professional experience
Work History
Assistant General Manager - Ad Operations
One97 Communications Ltd. (Paytm)
Mumbai
11.2022 - 11.2024
- Spearheaded the design and execution of Paytm’s first-party audience monetization strategy, enhancing ROI for partner brands by leveraging proprietary user data and behavioral insights.
- Successfully managed performance campaigns worth 78% of total monthly AOP, collaborating closely with internal stakeholders, and external brand teams to ensure campaign KPIs and creative delivery timelines were met.
- Led a diverse team across operations, tech, and creative functions, aligning the right resources to deliver on complex briefs within tight timelines. Drove revenue forecasting, cost management, and campaign-level financial tracking, ensuring high margins, and scalability of advertising solutions.
- Deep working knowledge of DSPs, SSPs, such as Google DV360, PubMatic, and Rubicon. Built a custom user flow for FMCG, NBFC, and eCommerce clients to optimize media efficiency.
- Partnered with internal studios and client-side teams to ensure brand integrity, message consistency, and performance alignment across social, video, and native formats.
- Standardized campaign execution frameworks and automation processes, enabling a 25% reduction in turnaround time for campaign go-lives.
Head of Ad-Operations
Fork Media Group
Mumbai
05.2021 - 11.2022
- Led ad operations across multiple global markets, ensuring seamless project execution and maintaining high standards of delivery, aligning closely with client objectives and timelines.
- Designed and scaled a programmatic growth engine that delivered 14% MoM revenue growth, improving campaign performance and enhancing inventory quality, analytics, and measurement practices, directly contributing to business outcomes.
- Worked closely with product and engineering teams to develop and launch new features, elevating platform capabilities, and improving client engagement.
- Built and managed strategic data partnerships to improve audience segmentation, personalization, and campaign effectiveness.
- Represented the company in strategic client discussions, partner roadmap alignments, and contract negotiations, championing client success while ensuring financial discipline and transparency.
- Managed internal resourcing and project prioritization across diverse teams to ensure optimal alignment with project deadlines, campaign goals, and creative briefs.
Sr. Programmatic Partnership Specialist
Vertoz, Inc.
Mumbai
04.2016 - 05.2021
- Managed a team of 8 Account Managers and 3 AdOps Executives, optimizing SSP and DSP operations.
- Drove 23% year-over-year revenue growth by increasing advertiser spending and optimizing campaign performance.
- Onboarded and maintained premium publisher networks, including Google, Rubicon, BidSwitch, and PubMatic.
- Provided market research insights on emerging ad-tech opportunities to fuel revenue expansion.
Publisher Operations Specialist
PubMatic Inc.
Pune
01.2015 - 01.2016
- Onboarded and managed premium publishers while optimizing revenue and strengthening demand partnerships across top-tier publishers like Bloomberg, Hearst, Washington Post, and Tegna.
Education
MBA - Marketing
Indian Institute of Management
RaipurMBA - Marketing & Leadership Strategy
NMIMS
Mumbai 04.2001 -
B. Tech - Electronics And Telecommunication Engineering
Kalinga University
Raipur 04.2001 -
Skills
Programmatic Advertising
Strategic planning and execution
Cross-functional team leadership
Client and partner relationship management
Data monetization and audience strategy
Leadership and team development
Performance tracking
Operations management
Financial leadership ability
Accomplishments
- Represented Vertoz Inc. in international and domestic events.
- Onboarding Tier1 partners in short period of time.
Timeline
Assistant General Manager - Ad Operations
One97 Communications Ltd. (Paytm)
11.2022 - 11.2024
Head of Ad-Operations
Fork Media Group
05.2021 - 11.2022
Sr. Programmatic Partnership Specialist
Vertoz, Inc.
04.2016 - 05.2021
Publisher Operations Specialist
PubMatic Inc.
01.2015 - 01.2016
MBA - Marketing & Leadership Strategy
NMIMS
04.2001 -
B. Tech - Electronics And Telecommunication Engineering
Kalinga University
04.2001 -
MBA - Marketing
Indian Institute of Management