Rahul Mishra
Bengaluru
Summary
Partner Sales leader with 13+ years across AdTech, programmatic advertising, e-commerce ad sales, and large-scale operations. Currently driving Microsoft Advertising's APAC publisher/SSP business — a US $17.5M+ book across 30+ premium publishers and ad networks, delivering 50% YoY growth.Trusted consultative seller and people leader who has built and scaled cross-functional teams of 200+.
Recognised with the MSA Customer Excellence Award – FY26/Q3 for supporting Japan Market.
Overview
13
13
years of professional experience
Work History
Partner Sales Executive
Microsoft Advertising
Bengaluru
05.2023 - Current
- Own and grow Microsoft Advertising's complete APAC publisher book of business — US $17.5M+ annually — with 50% YoY revenue growth, across 30+ premium publishers and ad networks (Line Yahoo, Singapore Media Exchange, Times Internet, Absolute Sports, YuppTV, Xiaomi, Viu) monetizing inventory via Microsoft Monetize (SSP).
- Recognized with the MSA Customer Excellence Award – FY26/Q3 for supporting Japan market.
- Run consultative engagements that maximize publisher ad revenue and CX — yield optimization, demand-mix strategy, and integration across the Microsoft AdTech suite.
- Led partner migrations to standard Microsoft agreements as part of the global Xandr → Microsoft integration, coordinating repapering and onboarding of publishers to unlock new supply and improve margins.
- Partner cross-functionally with Product/GTM teams on programmatic rollouts (e.g., Prebid adaptor migration, DC misroute calls, Native assembly enablement, etc.) and channel publisher feedback into product improvements.
Sr. Account Manager - Ad Sales
Amazon India Seller Services Pvt. Ltd.
Bengaluru
05.2022 - 04.2023
- Owning and driving Ad revenue of 100Cr (2022) from large Grocery advertisers on Amazon sponsored Ads.
- Engagement with Media / E-commerce teams to provide them Ad-solutions, growth hacks and category insights.
- Driving Ad product adoption and active rates to bring in incremental growth by creating case studies and play books.
- Planning and designing campaigns for brands to unlock potential during sale and topical events.
- Work on programs such as Super value days to leverage traffic spikes, consumer basket building behavior and cross category overlaps.
- Using VoAs to build new ad features along with product team.
Operations Manager, AVS-EU
Amazon Development Center India Pvt. Ltd
Bengaluru
06.2021 - 05.2022
- Operations: Managing Reactive and Proactive workflows for Softlines Brand Concierge brands in EU with an objective of providing 60% faster SLA (Reactive) and 94% defect fix rate on their retail catalogues.
- People management: Built a team from scratch for the program - Brand Concierge. Hired and managed a team of 3 managers and 62 associates.
- Worked with program team to define program and operational goals for 2021. Also, redefining the scope of the program in 2022, to align with overall business requirement.
- Worked on program expansion to new Marketplaces (Poland, Netherland, Sweden, Turkey, Belgium) in Q2’ 2022.
Manager-II, AVOC
Amazon Development Center India Pvt. Ltd.
Hyderabad
11.2019 - 06.2021
- Handled a team of ~100 members including Front line managers, SMEs and Associates working on multiple vision-based ML programs such as NIKE, Package Zero, Proxemics and Scout.
- Ensuring team performance meets the business metrics and adheres to standard operating procedures (SOPs). Maximized performance by monitoring daily activities and mentoring team members.
- Work with internal stakeholders such as WFM, Audit, ACES, Training, Recruitment and external program managers (Amazon Robotics, Scout, FCs).
- Worked on site level projects such as TT Guardian, L2-L4 Hiring (IJP / External), L2-L4 Promotions, Policy reinforcement.
- Handled high pace headcount expansion by managing hiring of L2-L4 Ops roles for the Org from Q2 - Q4’20. Responsibilities included right from conducting weekly hiring drives till onboarding of the candidate. Successfully on boarded 1800+ associates and 50+ managers in 3 Quarters.
Sr. Manager, Branch Operations
Atria Convergence Technologies Ltd. (ACT Fibernet)
Hyderabad
05.2019 - 11.2019
- Handling a Branch of ~ 70,000 sub base with a team of ~200 across functions (Sales, Service delivery, CCnR, CS)
- Ensuring customer uptime of 99.5% and managing a C-SAT score of 99.7
- Branch expansion to support new customer acquisition through new network planning and LCO acquisition
Sr. Manager, New Market Expansion
Atria Convergence Technologies Ltd. (ACT Fibernet)
Jaipur
06.2018 - 05.2019
- Built from scratch and successfully launch of ACT Fibernet in Jaipur, within 10 months of inception
- Wore multiple hats for Jaipur city launch – Project planning, Liasoning, Commercials, Sales, Marketing, Service delivery, Vendor management, etc.
- Hiring, training and deploying a team of 50 members for Day-1 operations.
- Made Jaipur fastest growing city in ACT portfolio (10k+ sub base in 3 months) at highest ARPU (~1250 Rs) across all cities.
Sr. Manager, Marketing
Atria Convergence Technologies Ltd. (ACT Fibernet)
Bengaluru
04.2017 - 06.2018
- Optimizing cost per acquisition on multiple online channels – Search, Social, Display, affiliate email, etc.
- Implemented personalized omnichannel communication tool (Netcore) to streamline, track and optimize customer communications across the departments - Marketing, Sales, Retention and Service delivery.
- Worked on A/B testing projects for optimization of landing pages, emails, ads, etc.
- Brand alliances with Chennai Super Kings, Bengaluru Football club, Xiaomi, TEDx, The Music Run, etc.
- Content Marketing (In house blog, Brand articles, etc.)
Manager, Branch Operations
Atria Convergence Technologies Ltd. (ACT Fibernet)
Bengaluru
06.2013 - 03.2017
Education
MBA - Marketing
ICFAI Business School
Hyderabad04-2013
B.E. - Information Technology
Rajiv Gandhi Technical University
Bhopal05-2011
Skills
Programmatic & AdTech:
Publisher Monetization
SSP / Microsoft Monetize
oRTB / Header Bidding
Yield & Fill Optimization
Demand-Mix Strategy
Ad Revenue Growth
Sales & Partnerships:
Consultative Sales
Partner / Account Management
Business Development
Stakeholder Management
QBRs & Executive Engagement
Business & Ops:
P&L / Book-of-Business Ownership
Business Operations Management
Go-to-Market Execution
Team Building & Leadership (200)
Languages
English, Hindi
First Language
Timeline
Partner Sales Executive
Microsoft Advertising
05.2023 - Current
Sr. Account Manager - Ad Sales
Amazon India Seller Services Pvt. Ltd.
05.2022 - 04.2023
Operations Manager, AVS-EU
Amazon Development Center India Pvt. Ltd
06.2021 - 05.2022
Manager-II, AVOC
Amazon Development Center India Pvt. Ltd.
11.2019 - 06.2021
Sr. Manager, Branch Operations
Atria Convergence Technologies Ltd. (ACT Fibernet)
05.2019 - 11.2019
Sr. Manager, New Market Expansion
Atria Convergence Technologies Ltd. (ACT Fibernet)
06.2018 - 05.2019
Sr. Manager, Marketing
Atria Convergence Technologies Ltd. (ACT Fibernet)
04.2017 - 06.2018
Manager, Branch Operations
Atria Convergence Technologies Ltd. (ACT Fibernet)
06.2013 - 03.2017
B.E. - Information Technology
Rajiv Gandhi Technical University
MBA - Marketing
ICFAI Business School