Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Personal Information
Hobbies and Interests
Languages
Timeline
Generic
Rahul Pearce

Rahul Pearce

Summary

Accomplished and proactive Admissions and Outreach professional with a proven track record of leading teams to exceed objectives while adhering to budgetary restrictions. Skilled in managing the full spectrum of operations from strategic planning to successful execution, resulting in substantial increases in enrollment. Notably, I have successfully overseen the growth of SRM University AP, driving enrollment from 232 to 2500 within a span of 6 years.

Overview

18
18
years of professional experience

Work History

Assistant Director - Admissions & Marketing

SRM University AP
03.2021 - Current
  • Draft and Implement procedures to be followed for all admission related activities
  • Strategize and budget for yearly activities to enhance brand perception resulting in increased enrollments
  • Stepping up as interim leader of the admissions and marketing team in the absence of the Admissions Director, reporting directly to the Vice Chancellor of the University and Managing Director of the Group
  • Overseeing a team of admissions counselors in effectively communicating and promoting the institution's mission and values to prospective students and their families
  • Analyzing comprehensive data to identify trends and opportunities for optimizing recruitment and retention efforts, leading to a more targeted and successful outreach approach
  • Fostering strong relationships with academic departments and campus partners to increase visibility and interest in the institution, resulting in a higher number of qualified student applications
  • Overseeing Digital Marketing operations and supervising them for effective budget utilization.

Founding Marketing Manager

SRM University AP
02.2018 - 03.2021
  • Spearheaded the development and leadership of the admissions and marketing team for SRM University - AP, establishing the institution as a premier education provider in the State
  • Developed and implemented comprehensive marketing strategies to accelerate the growth of SRM University AP
  • Managed digital marketing campaigns, utilizing data analytics to optimize performance and drive online customer acquisition
  • Managed a team of marketing professionals, providing guidance and support to drive productivity and exceed quarterly goals.

Dy Manager/ Manager - Marketing

Manipal University
05.2011 - 01.2018
  • Spearheaded the Campus Marketing team for Manipal University, Manipal and effectively acquired customers for Indian Universities under the Manipal Group
  • Developed and implemented strategic plans for various Marketing Campaigns resulting in achieving targeted enrollments within designated Marketing Budgets
  • Managed all aspects of marketing communications while conducting market research through secondary and primary consumer data to gather insights
  • Executed successful Branding and Marketing Campaigns by analyzing consumer trends, market trends, and competition for forecasting growth in different offerings.

Catering Sales Coordinator/ Executive

Hotel Taj Coromandel
08.2006 - 06.2009
  • Optimized sales and profitability by efficiently utilizing banquet space and resources
  • Maintained market leadership in revenue and number of functions within the city
  • Led cross-functional teams to deliver flawless products and services to guests
  • Utilized guest feedback to continuously improve service design
  • Trained new staff according to brand standards
  • Prepared MIS reports to track performance metrics
  • Documented guest preferences and leveraged them to enhance guest satisfaction
  • Collaborated closely with operational manager to improve processes and ensure smooth operations between banquet office and operations
  • Emphasized high guest profiling and retention for superior guest experience.

Education

Marketing | PGPM -

Great Lakes Institute of Management
04.2011

Hotel Management | BBA -

Monarch International College of Hotel Management
01.2006

CBSE Class 12th -

St. Paul's Senior Secondary School

CBSE Class 10th -

St. Paul's Senior Secondary School

Skills

  • Strategic Planning
  • Leadership
  • Lead Generation and Conversion
  • Data Analysis
  • Team management
  • Operational Excellence

Accomplishments

  • In 2024, got admission targets increased by 50% in the last 2 months and exceeded them by 6%
  • In 2023, exceeded admission targets by 10% and was limited by the campus capacity
  • Reduced scholarship provided by 20% over the previous year
  • In 2022, exceeded admissions target by 15% with a 15% reduction in spending.
  • In 2021, achieved a 55% increase in admissions over the previous year and a 36% increase over the target.
  • In 2020, increased admissions by 15% while reducing marketing spend by 25% compared to 2019.
  • In 2019, surpassed total admissions target by 5%.
  • In 2018, grew B.Tech admissions by 4.4 times compared to the previous year.
  • In 2017, increased revenue by 12% through application sales and achieved a 14% increase in customer acquisition.
  • In 2016, generated a 28% increase in revenue through application sales and a 10% increase in customer acquisition. Received recognition twice for managing the Manipal University campaign.
  • In 2015, achieved a 12% increase in revenue through application sales.

Personal Information

  • Date of Birth: 06/10/85
  • Nationality: Indian

Hobbies and Interests

  • Spending time with family
  • Reading
  • Cooking

Languages

Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Elementary (A2)
A2
Tamil
Beginner
A1

Timeline

Assistant Director - Admissions & Marketing

SRM University AP
03.2021 - Current

Founding Marketing Manager

SRM University AP
02.2018 - 03.2021

Dy Manager/ Manager - Marketing

Manipal University
05.2011 - 01.2018

Catering Sales Coordinator/ Executive

Hotel Taj Coromandel
08.2006 - 06.2009

Marketing | PGPM -

Great Lakes Institute of Management

Hotel Management | BBA -

Monarch International College of Hotel Management

CBSE Class 12th -

St. Paul's Senior Secondary School

CBSE Class 10th -

St. Paul's Senior Secondary School
Rahul Pearce