RAHUL PRATAP

• Marketing Campaign Support:
  Assist in planning and executing marketing campaigns targeted at farmers, distributors, and retailers.
  Coordinate promotional activities like field demonstrations, farmer meetings, and trade shows.
• Content Development:
  Create marketing materials such as brochures, banners, social media posts, and advertisements tailored to the agricultural sector.
  Develop educational content for farmers on the benefits and usage of agricultural inputs.
• Market Research:
  Conduct research to understand market trends, customer needs, and competitor activities.
  Gather feedback from farmers and distributors to improve marketing strategies.
• Sales Support:
  Collaborate with the sales team to ensure alignment of marketing efforts with sales goals.
  Provide tools like product catalogs or technical guides to enhance sales effectiveness.
• Data Management:
  Maintain databases of customers, distributors, and retailers for targeted communication.
  Track campaign performance metrics and prepare reports for management.
• Event Coordination:
  Organize events such as product launches, training sessions for farmers, or retailer engagement programs.
  Ensure logistical arrangements for events are handled efficiently.
• Digital Marketing:
  Manage social media platforms and digital campaigns to increase brand visibility.
  Use digital tools to reach rural audiences effectively.

• Demand Generation: Drive demand for agricultural inputs through promotional activities like pre-sowing campaigns, farmer training programs, and field days in key villages.
• Team Management: Plan, track, and manage a team of Market Development Officers (MDOs), ensuring they are motivated and effectively engaged in their roles.
• Relationship Management: Actively manage relationships with distributors and retailers to facilitate smooth operations and ensure the availability of products.
• Sales Planning and Execution: Create and execute commercial plans to achieve sales targets, ensuring timely product placement and liquidation.
• Reporting: Regularly report on sales performance and other commercial activities using digital platforms like whats app.
• Market Analysis: Monitor market trends to inform product offerings and strategies for growth within the territory.
• Customer Engagement: Develop strong connections with farmers and key influencers in the territory to enhance brand loyalty and customer satisfaction

Key Responsibilities

• Customer Relationship Management:
  Build and maintain strong relationships with farmers, distributors, and retailers in the assigned territory.
  Enhance the value of existing customer relationships while identifying opportunities for further sales.
• Market Development Activities:
  Plan and execute marketing activities such as farmer meetings, demonstrations, and promotional events to increase product awareness and adoption.
  Organize training sessions for farmers on product usage and best practices.
• Sales Target Achievement:
  Work towards achieving monthly sales targets by effectively promoting agricultural inputs.
  Monitor sales performance and report progress to management.
• Market Research and Analysis:
  Conduct market analysis to identify key trends, competitor activities, and potential growth opportunities within the territory.
  Gather feedback from farmers regarding product performance and market needs.
• Data Management:
  Maintain accurate records of customer interactions, sales data, and market intelligence.
  Use data to inform marketing strategies and improve customer engagement.
• Collaboration with Internal Teams:
  Coordinate with the marketing team to develop promotional materials and campaigns tailored to local needs.
  Work closely with agronomists or technical teams to provide farmers with accurate product information.
• Field Visits:
  Conduct regular visits to farms in assigned areas to engage directly with farmers, understand their challenges, and promote products.
  Ensure extensive travel within rural areas to cover all assigned villages effectively.
• Reporting:
  Update daily work reports on activities conducted, including sales calls, farmer interactions, and market feedback.
  Provide insights on market conditions and customer preferences to inform strategic decisions.

• Company Overview: AGRI-INPUT VEGETABLE SEED INDUSTRY
• A STUDY ON MARKETING OF SUNGRO SEEDS PVT
• LTD IN AGRA
• AGRI-INPUT VEGETABLE SEED INDUSTRY
• Farmer Engagement:
• Sales and Distribution:
• Marketing Challenges in Agra