Rahul Priyanshu
Gurugram
Summary
Highly focused and results-driven Marketing professional with 2+ years of experience driving product launches, feature upgrades, campaigns, and go-to-market strategies that deliver excellent results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager
Adani Digital Labs
05.2022 - Current
- Managed and executed successful product launches, including developing go-to-market strategies, creating 360-degree marketing collateral, coordinating cross-functional teams and agency management
- Designed and executed email marketing campaigns that achieved 40% open rate and 4.5% conversion rate
- Created compelling product marketing content, including product videos, social media posts and newsletters to drive engagement and product adoption
- Utilized customer feedback and data analytics to refine product features and marketing messages, enhancing overall customer satisfaction and 5.3% increase in Duty Free alcohol pre-booking
- Successfully organized the product line launch events and actively participated in prominent civil aviation event Wings India Expo, promoting the Adani One app to over 100,000 potential customers
Performance Marketing Intern
Yellow Club
05.2019 - 07.2019
- Increased Yellow Club (mental health app) installs by 25% over three months through targeted Facebook and Instagram Ads campaigns
- A/B tested ad variations, decreasing CPI by 15% and improving CTR by 10%
Performance Marketing Intern
Jombay
11.2019 - 01.2020
- Executed targeted LinkedIn Ads campaigns promoting Jombay's HR 40 under 40 India (professional leadership development course) achieving a 20% decrease in cost per lead (CPL) within two months
Education
MBA - Marketing
05.2022
BBA - Marketing
05.2019
Skills
- Marketing Operations: Email Marketing, Facebook Ads Manager, Google Analytics, Social Media
- Data Insights: A/B Testing, Looker Studio, MS Excel, Social listening
- Collaboration & Strategy: Influencer Marketing, Agency Management, Cross-Functional Collaboration
Certification
- GrowthX: Product and Growth marketing
- WebEngage: Retention Marketing
- Google: Analytics
Timeline
Assistant Marketing Manager - Adani Digital Labs
05.2022 - Current
Performance Marketing Intern - Jombay
11.2019 - 01.2020
Performance Marketing Intern - Yellow Club
05.2019 - 07.2019
FLAME University - MBA, Marketing
University of Pune - BBA, Marketing
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