Rahul Rankesh

Key Impact

• Situation: Merchant portfolios showed stagnant activation, and inconsistent routing efficiency.
• Task: Improve merchant conversion, activation, and transaction volume.
• Action: Applied regression analysis, funnel diagnostics, and incentive modeling. Redesigned onboarding workflows and collaborated with engineering to streamline approval steps.
• Result: Delivered ₹1,100 Cr incremental GMV, 40% merchant activation, and a 30% onboarding time reduction.

Product Responsibilities and Achievements

• Conducted deep-dive analyses into payment failures, checkout drop-offs, and routing inefficiencies to inform product feature changes.
• Migrated major merchants (Amazon, Flipkart) from aggregator to direct integration, improving payment reliability and control.
• Designed dashboards for product, growth, and leadership teams using Python, Power BI, and BI tools.
• Produced weekly WBR-style reporting to track product health, merchant metrics, and operational risks.
• Partnered with product managers, tech teams, and risk units to define requirements, validate hypotheses, and scope enhancements.
• Led A/B style experiments on incentives, checkout flows, and merchant segments to drive measurable improvements.

Virtual Banking Team — Product Operations Analyst (2015–2017)

• Improved digital journeys across 500+ customers by simplifying task flows, removing operational friction, and driving digital adoption.
• Identified customer pain points, and built reporting loops to inform product improvements.

• Led training pipelines for product and operational teams.
• Improved performance consistency for 650 trainees.
• Monitored industry trends, incorporating best practices into training programs for continuous improvement.
• Delivered exceptional results by consistently updating course content to reflect evolving business needs.

• Built operational dashboards and early reporting systems.
• Managed top 10 providers in US