RAHUL RATHORE
UJJAIN
Summary
Versatile and results-driven professional with a robust background in key account management, distributor relations, and team leadership. Adept at implementing innovative sales and distribution strategies, achieving revenue growth, and driving market expansion. Holds a Post Graduate Diploma in Computer Application and a B.Sc. in Bio-technology, combining technical expertise with business acumen. Proficient in MS-Office, English typing, and possesses additional skills in Tally, Taxation, and Page Maker. Recognized for exceptional achievements, including three prestigious awards at the North Branch Conference 2023. Eligible for a promotion based on outstanding performance and an above PAR rating. Seeking a dynamic role to leverage technical and managerial skills in a challenging environment.
Overview
12
12
years of professional experience
Work History
Area Sales Manager (ASM)
VARUN BEVERAGES LTD.
03.2024 - Current
- Leading And Managing GTM Formulation Strategy (Go to Market) For More Division With 26 PSR's (Third Party Payroll) And 6 Customer Executive (On roll VBL Payroll) 12 Distributors for Urban and Rural covering Beverages and Juice Category Business Turnover 3.5 CR Monthly, covering 6 districts of West & East Rajasthan- Based at Udaipur
- Lead & Train the Sales Executive to implement Basics of Beverages Business to increase Market Share and Micro level Working requisite Selling Skills
- Managing Distributors/Dealer Return on Investment (ROI) by rationalizing Investments and driving his secondary sales
- Drive Numeric Distribution & expand new distributor's For More Division Business, Claim Management Execute high-class visibility as per defined norms across retails outlets & Wholesalers
- Manage inventories, freshness of stock & Inventory Health Index as per company norms, to ensure continuous availability and regular rotation, taking care of route operations, to create secondary claim to company
- Generate the primary & secondary for General Trade with Handling and Managing sales team, Create KPI for the Sales/Distribution & Marketing Team and Evaluate
- Conduct Business Analysis, Overseeing all Sales/Distribution and Marketing-related activities, Pricing/ Promotion Decision
Key Account Executive (KAE)
HINDUSTAN UNILEVER LIMITED
03.2022 - 03.2024
- Spearheaded the implementation of innovative Demand Capturing (DC) and Demand Fulfillment (DF) models, optimizing the distribution network and enhancing overall efficiency
- Orchestrated the management of 96 Marketing Executives and 28 Distributors, strategically covering 8 districts of West & East Rajasthan, achieving a remarkable 4.2 Cr turnover in Foods & Nutrition business
- Formulated and executed ROI strategies, ensuring a balanced investment approach and driving significant secondary sales growth
- Pioneered the launch of new products, overseeing infrastructure setup, market analysis, and on-job training initiatives to ensure successful market penetration
- Developed and maintained strong relationships with distributors, dealers, and retailers, resulting in increased market share and revenue in both urban and rural areas
- Played a key role in business analysis, evaluating sales, distribution, and marketing activities to make informed decisions on pricing, promotions, and product assortment
- Executed comprehensive visibility and branding strategies, utilizing banners, posters, boards, and in-shop activities, significantly enhancing product visibility and customer engagement
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED
10.2018 - 03.2022
- Led and managed 18 Retailers/Sales Executives across 6 districts in the Malwa and Nimar regions, implementing strategic sales and distribution plans
- Achieved and exceeded sales and collection targets through effective territory management, customer engagement, and team motivation
- Initiated and executed new market setups, optimizing distributor networks, and ensuring a positive Return on Investment (ROI)
Territory Sales Manager (TSM)
BHARTI AIRTEL LIMITED
12.2016 - 09.2018
- Played a pivotal role in training and monitoring sales executives, instilling the basics of telecom to enhance market share and dealer network development
- Implemented successful dealer management strategies, leading to increased sales, improved customer satisfaction, and effective ROI management
- Successfully set up new markets, fostering strategic alliances and partnerships, contributing to overall market growth
Sales Officer
VIDEOCON TELECOMMUNICATION LIMITED
10.2014 - 12.2016
- Spearheaded the establishment of new markets, managing channel sales effectively and achieving targets in both prepaid and mobility segments
- Managed claim processes, ensuring timely resolution and minimizing financial impact on the organization
- Conducted successful sales promotion activities, enhancing brand visibility and market presence
Territory Sales Executive (TSE)
IDEA CELLULAR SERVICES LIMITED
09.2012 - 10.2014
- Contributed to sales planning and business development, optimizing channel distribution and collections
- Successfully handled distributor relations, leading to increased market penetration and product visibility
- Executed retail handling strategies, ensuring optimal product placement, visibility, and effective communication
Education
Post Graduate Diploma - Computer Application
Makhanlal Chaturvedi National University
Bhopal01.2014
B.SC. - Bio-technology
Vikram University
Ujjain, M.P.01.2012
Intermediate - Biology
M.P. Education Board
Bhopal, M.P.01.2009
High School -
M.P. Education Board
Bhopal, M.P.01.2006
Skills
- Key Account Management
- Distributor Relations
- Team Leadership
- Sales and Distribution
- Revenue Growth
- Market Expansion
- Business Analysis
- ROI Management
- New Product Launch
- Strategic Planning
- MS-Office Proficiency
- English Typing
- Tally and Taxation
- Bio-technology Expertise
- Technical Acumen
Accomplishments
- Recognized with three major awards at the North Branch Conference 2023, including Highest Revenue Growth, Highest Assortment Growth, and Highest Market Development Pack Revenue Growth.
Timeline
Area Sales Manager (ASM)
VARUN BEVERAGES LTD.
03.2024 - Current
Key Account Executive (KAE)
HINDUSTAN UNILEVER LIMITED
03.2022 - 03.2024
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED
10.2018 - 03.2022
Territory Sales Manager (TSM)
BHARTI AIRTEL LIMITED
12.2016 - 09.2018
Sales Officer
VIDEOCON TELECOMMUNICATION LIMITED
10.2014 - 12.2016
Territory Sales Executive (TSE)
IDEA CELLULAR SERVICES LIMITED
09.2012 - 10.2014
Post Graduate Diploma - Computer Application
Makhanlal Chaturvedi National University
B.SC. - Bio-technology
Vikram University
Intermediate - Biology
M.P. Education Board
High School -
M.P. Education Board
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