Rahul Rawat

• Successfully conceptualized, implemented, and Productized AI recommendation Product (ALIE), a 0-1 Product.
• Productized ALIE extension for Muvi One product resulting in an elevated overall user experience.
• Successfully conceptualized, implemented, and Productized Konviare a first of it's kind multi-channel notification engine , a 0-1 Product.
• Led Product conceptualization and successfully introduced proprietary e-learning platform (a 0-1 Product) for Ed-tech use cases. Thus launched a new revenue stream apart from OTT. thereby Winning 100k USD revenue by customer in short time on it's launch
• Spearheaded the conceptualization of streaming add-ons, driving notable increase in user engagement and satisfaction by 20 %
• Led the initiative and productized effective Guided Tours across the products to facilitate Leads to Customer conversion, resulting in increase of 10 %.
• Ideated and conceptualized the launch of MUVI Academy (internal training platform) designed to enhance skills and knowledge base of entire organization
• Launched various MVPs and worked on achieving PMF
• Led end-to-end product development processes, ensuring seamless execution from conceptualization to deployment
• Defined and executed product strategies aligned with business objectives through effective collaboration with cross-functional teams and stakeholders
• Conducted comprehensive market research and competitor analyses to inform product enhancements and feature development, staying ahead of industry trends
• Developed and maintained product roadmaps, prioritizing features based on customer feedback, market demands, and business impact.
• Developed Pricing strategies for the products and evaluated their market positioning.
• Spearheaded collaborative efforts to bring products to market.

Some of the works : https://muviacademy.muvi.com/, https://www.muvi.com/alie/

https://www.muvi.com/one/elearning/

• Conducted research of entertainment industry and Competitors to identify USP for application
• Working as subject matter expert to growth hacker
• Formulated marketing strategy for business model
• Implemented live commerce for business revenue growth
• Implemented several successful revenue models(Gifts, Brand association, Creator Groups)
• Drove GTM strategy for company
• Drove Digital Marketing Strategy and achieved CPC of 1rs
• Created Business Pitch for investment
• Conceptualized implementation of AI commerce
• Reduced Operational Cost by 1cr by conducting Research of libraries and Successfully implemented first Indian made video editor
• Managed overall strategy for business
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Conducted market research to identify new opportunities and target markets.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Drove Digital marketing campaigns (FB, Instagram, Google, affiliates and influencers)
• Built Ad works (Video Ads and Creatives)

https://www.youtube.com/watch?v=SpWqLYDqSFs
https://www.youtube.com/watch?v=pV2UmVGv99E

• Implementation of advanced methods to compete in cashback industry
• Utilization of affiliate marketing for creation of business model
• Research and management of product from scratch to launch
• Revenue model creation and onboarding of stakeholders
• Implementation of Closed COONYO Wallet with 1000k users in first 5 days
• Digital Marketing Strategy for business
• Onboarding of possible alliances
• GTM strategy for business
• Launch of COONYO Partner business model for new revenue stream
• Built Ad works (Video Ads and Creatives)

https://www.youtube.com/watch?v=8QOWrOkv8BQ , https://www.youtube.com/watch?v=6elUfX9xoic ,
https://www.youtube.com/watch?v=8QOWrOkv8BQ

• Working in collaboration with PERNOD RICARD India for implementing 50 Digital Clinics as part of PR CSR initiative
• Handling of over all technology oriented initiatives for Digital Clinics across India
• Implementing in-house operational efficiency systems using Open Source
• Reduced overall cost of maintaining CRM by implementing KNOWLARITY
• Introduced new business models to increase revenue
• Product management throughout product life cycle
• Research and Launch of Online medicines app
• Research and Launch of Button Pe Doctor app(BPD)

• Facilitate Successful M&A of the company
• Digital Clinics Vertical Head
• To implement and execute idea of digital clinics across India
• Identify potential ways for executing concept via government or private tie-ups
• To handle over-all technology initiatives of company
• Conceptualize whole Services that can be provided via digital centers
• To Introduce assembly of new products to decrease operational cost
• Setting up essential processes for smooth running and revenue generation
• Strategize GTM, Marketing and operational strategies for smooth process and
• Brand recognition
• Strategize and create framework to develop whole new portal for handling online reports
• To Identify challenges in running clinics and bridge them with solutions
• To mitigate risk of money outflow and leakages
• Planning and Execution of ATL & BTL activities according to monthly marketing budget.
• To Identify revenue generation platforms related to digital clinic concept and implement it

• Interned in ECLERX Service's Technology services domain as business analyst
• Responsibilities include: Understanding business problem and gathering requirements
• Creating Business Rules for developing ECLERX's propitiatory tool Ensuring end to end completion of module till it gets delivered Coordination with Ops team and client to conceptualize functionalities

• Worked as Java developer, with hands on Informatica and as test analyst n healthcare and insurance domain
• Some of responsibilities includes: Developing and integrating TCS internal application using Java, jsp and SQL
• Transformation of data using ETL tool INFORMATICA
• Catalogued Key functions involved to prepare Document of understanding Coordination with BA's to understand functional areas Integration with teams from different companies (Accenture, Wipro) Preparing RCA reports Preparing test scenarios Giving walk through of understanding of application to client