Rahul Roy
Asst. Brand Manager
Bengaluru
Summary
Data-driven digital strategist with 8+ years of experience in e-commerce, passionate about brand building and driving online sales growth. Skilled in brand relationship management, data analysis, and developing strategic merchandising plans to optimize customer experience and boost revenue. Proven ability to collaborate with cross-functional teams and vendors to achieve business goals.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
2
2
Certificates
1
1
Language
Work History
Assistant Brand Manager
Amazon
Bengaluru, Karnatka
07.2024 - 10.2024
- Partnered with leading fashion brands (Levi's and Jockey) to develop and implement strategic merchandising plans, resulting in total revenue generation of ₹728 million.
- Generated weekly reports and held monthly business review with each brand to align on priorities and track progress against target KPIs, achieving average YoY growth of 23%.
- Optimized product catalog using various strategies, gathering, analyzing and sharing data, driving improvement in Landing pages (Cx experience).
- Collaborated with cross-functional teams analyzing data from marketing campaigns to measure effectiveness and inform future decisions.
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
- Negotiated funding from brands for promotional activities on Amazon, mitigating risks associated with cost price increases.
Vendor Consultant
Amazon
Bangalore
04.2022 - 06.2024
- Worked directly with esteemed vendors like Skechers, Alios Beck, Caterpillar, Merrell, Saucony and Increased brand performance through data analysis and insights.
- Influenced vendor decision-making with data-driven recommendations, reducing out-of-stock instances by 10% and improving inventory planning.
- Optimized operations for Skechers, leading to 10% increase in order confirmations and 18% YoY revenue growth.
- Elevated customer experience by improving vendor Item Data Quality (IDQ) to 95% through identification and resolution of critical internal defects.
- Implemented various strategies diving deep into vendor issues, gathering, analyzing and sharing data resulted in average KPI growth of 20%.
- Collaborated with SSCM team to increase buyability of ASINs across EU by resolving issues, thereby unlocking €250K GMS potential.
- Strengthened vendor relationships by maintaining open communication and promptly addressing any concerns or issues.
Quality Analyst - Brand Management
Alacrity E-commerce Solutions Pvt. Ltd
Nagpur
10.2015 - 03.2022
- Managed and organized product categories (Marine, Furniture, Electronics) on weekly basis, including publishing, sorting, prioritizing, and featuring banners for top-selling items.
- Conducted weekly quality checks to optimize product listings in accordance with market competition, leading to 35% improvement in product detail page quality.
- Developed engaging content and layouts, resulting in 20% increase in customer engagement.
- Successfully managed multiple projects and coordinated workflows with team members in fast-paced environment.
- Collaborated with designers and developers to create on-brand content that aligned with overall brand vision.
Education
PGDM - E-commerce
Prin. L.N. Welingkar Institute of Management
Mumbai 07.2018 - 07.2020
Bachelor's Degree - Electronics Technology
S.B Jain Institute of Technology
Nagpur 05.2010 - 05.2014
Skills
Category Management
Brand Strategy
E-commerce Merchandising
Campaign Planning
Product Management
Market Analysis & Evaluation
Project Management
Procurement Management
Catalog Management
Inventory Management
Team Management
Leadership & Decision Making
Analytical Skills
JIRA
Certification
Digital Marketing Certificate from NSDM Nagpur
Timeline
Assistant Brand Manager
Amazon
07.2024 - 10.2024
Project Management Foundations
02-2024
Vendor Consultant
Amazon
04.2022 - 06.2024
Digital Marketing Certificate from NSDM Nagpur
12-2018
PGDM - E-commerce
Prin. L.N. Welingkar Institute of Management
07.2018 - 07.2020
Quality Analyst - Brand Management
Alacrity E-commerce Solutions Pvt. Ltd
10.2015 - 03.2022
Bachelor's Degree - Electronics Technology
S.B Jain Institute of Technology
05.2010 - 05.2014