Rahul Roy
Zonal Head - Marketing
Bengaluru
Summary
Multifaceted Marketing Manager with 15+ years strong marketing background and expertise in multiple industries. Capabilities in conceiving & implementing marketing plans that fuelled revenue growth, brand visibility & footfalls.
Overview
18
18
years of professional experience
4
4
Languages
Work History
Deputy Vice President - Zonal Head - Marketing
Kotak Mahindra Bank Ltd
9 2014 - Current
- Conceptualized complex and innovative marketing and branding solutions to help business to achieve 15% of their business target.
- A brand custodian for all relevant touchpoints for bank product and services.
- Transforming underperforming branches into top performers through rebranding efforts, innovative marketing campaigns, and targeted promotions.
- Created comprehensive marketing plans that aligned with company objectives, ensuring cohesive branding across all platforms.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Heading 5 members team
Manager - Regional Marketing
Axis Bank Ltd
12.2011 - 09.2014
- Annual Regional Marketing planning and execution
- Conceptualization of market lead activation & visibility for generating leads & ROI for branches
- In-Branch branding to enhance customer transaction assessment
- Collaborated with different line of business & tailor made activation as per catchment
- Develop marketing plans within budget requirements & Create/Manage content calendar
- Conceiving marketing led customer acquisition strategies for CASA & Assets
- Planned and executed pan India (CSR) brand building project (Plant a sapling).
- Managed team of 17 people who handling 6 circles.
Deputy Manager - Marcom
Baid Electronics Retail Pvt. Ltd (Baid Group)
07.2010 - 12.2011
- Marketing budget planning and execution
- New store opening, In- store branding
- Online advertising Ad word & Ad sense SEM, E- mailer, social media.
- Activations planning and execution to increase sales.
Asst. Manager Marcom
Reliance Retail (Reliance Home store Limited)
05.2008 - 06.2010
- Marketing Annual Calendar planning and budget
- Marketing collateral, branding and in store event to drive footfalls Visual Merchandising In-store & outdoor communication
- New vendor development
- Drive Offer and campaign in coordination with category and operation coordination with PR agency for press releases and press walk through
- Digital Marketing (E - Mailer, Direct Marketing, social media, SEM).
Asst. Account Management (Operation, Client servicing)
Maximus, A Division of Alia group (Retail design Agency)
01.2007 - 01.2008
- Conceptualizes Ice-cream vending - Rail Engine mock up installed in Reliance mart Ahmedabad
- Pepsi vending machine
- Sun feast pasta SKU corrugated installed in all India supermarket (ITC)
- Hotmuggs FSU installed in Ahmedabad -Navrangpura
- Bay branding for HUL at Reliance mart Ahmedabad
- Store interior (Window display) for Sujata infocomm Ltd at Indore.
Account Management
Touch Point (Division OAP India Ltd)
03.2006 - 07.2006
- Spinach In - store visual and signages at Bandra Mumbai
- Voltas exclusive store visual west India
- Exhibition for voltas at MMRDA.
Education
MBA -
Rabindranath Tagore University
BhopalSkills
- Marketing campaign
- Stakeholder management
- Product launch
- Liasoning & coordination
- Consumer Insight
- Specialized in setting up new team
- Negotiations
- Analytical thinking
Personal Information
Date of Birth: 03/19/1981
Timeline
Manager - Regional Marketing
Axis Bank Ltd
12.2011 - 09.2014
Deputy Manager - Marcom
Baid Electronics Retail Pvt. Ltd (Baid Group)
07.2010 - 12.2011
Asst. Manager Marcom
Reliance Retail (Reliance Home store Limited)
05.2008 - 06.2010
Asst. Account Management (Operation, Client servicing)
Maximus, A Division of Alia group (Retail design Agency)
01.2007 - 01.2008
Account Management
Touch Point (Division OAP India Ltd)
03.2006 - 07.2006
Deputy Vice President - Zonal Head - Marketing
Kotak Mahindra Bank Ltd
9 2014 - Current
MBA -
Rabindranath Tagore University
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