Rahul Roy
New Delhi
Summary
Creative Campaign Manager with 7+ years of experience and a solid understanding of digital marketing and analytics. Recognized for quickly understanding clients' needs and consistently delivering timely and cost-effective solutions.
Overview
9
9
years of professional experience
Work History
Campaign Manager
WiKreate Media
Noida
02.2025 - Current
- Managing PPC campaigns on all platforms, including Google (search and display), YouTube, and Meta, for hospital clients to generate quality leads for OPD and medical treatments, including bypass surgery, angiography, and angioplasties.
- Managing budgets, pacing, and tracking expenses related to campaigns.
- Evaluated existing campaigns against KPIs and provided actionable insights into areas needing improvement.
- Conducted regular competitor research and analysis, providing insights to inform campaigns.
- Leveraged analytics tools to track key metrics such as reach, engagement, impressions.
- Generating and presenting a monthly report on campaign performance to the client and handling their queries and concerns with the marketing campaigns.
Performance Marketing Manager
GirnarSoft Education Services Pvt. Ltd.
Gurgaon
12.2021 - 04.2024
- Managing lead generation across various digital marketing channels, including Google Ads, Meta Ads, YouTube, and Bing Ads, for admissions to colleges and universities' graduate and postgraduate courses.
- Planning, executing, monitoring, and optimizing paid marketing campaigns on various digital marketing channels to generate quality leads.
- Achieved cost per lead and cost per acquisition targets within defined budgets.
- Lead a small team of 3-5 people, including PPC experts, a Meta ads expert, the content team, and the analysis team for continuous delivery from the marketing team.
- Evaluated marketing campaign effectiveness through comprehensive analytics tools.
- Developed and maintained relationships with clients to understand their needs and provide solutions.
- Collaborated with internal teams, such as content creation, to ensure the successful delivery of projects within budget constraints.
Sr. Digital Marketing Specialist
Cognizant Technology Solutions India Pvt. Ltd.
Gurgaon
08.2018 - 02.2021
- My job involved optimizing client’s campaigns as per their marketing goals to get clicks, conversions (leads, sales) or lower the cost etc.
- PPC Management on Different types of campaigns in Google Ads : Search, Display and YouTube.
- PPC Campaign managed on all platforms including Google, Facebook, LinkedIn, Bing, etc.
- Worked as Subject Matter Expert for team regarding their queries for Google Ads on different types of campaigns.
SEM & PPC Specialist
Intelenet Pvt. Ltd.
Gurgaon
10.2017 - 08.2018
- Implementation and optimization of Google Ads PPC campaigns.
- I worked as a Campaign manager where my job involved optimizing client's campaigns as per their goals to get clicks, conversions (leads, sales) or lower the cost etc.
- Developed and maintained quality rapport with high-profile accounts.
Digital Marketing Executive
Concentrix Pvt. Ltd
Gurgaon
04.2016 - 08.2017
- As a Optimization Executive for Google Ads, I was providing optimization support to existing account holders.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Managed search engine marketing budgets and tracked campaign performance.
Education
B.Com - Accounting
D A V College
AmritsarSkills
- PPC management
- Campaign optimization
- Lead generation
- Cost analysis
- Google Analytics
- Looker Studio
- MS Excel (Advanced)
- MS PowerPoint
- Google Ads Editor
- Bing Ads Editor
Personal Information
Title: Performance Marketing Manager
Additional Information
Proficient in MS Excel -
Worked on bulk reports and hands on experience in
Vlookup, pivot table, etc.
Proficient in AdWords Editor -
Used editor for bulk requests of campaigns creation, Ads
creation/modifications.
Timeline
Campaign Manager
WiKreate Media
02.2025 - Current
Performance Marketing Manager
GirnarSoft Education Services Pvt. Ltd.
12.2021 - 04.2024
Sr. Digital Marketing Specialist
Cognizant Technology Solutions India Pvt. Ltd.
08.2018 - 02.2021
SEM & PPC Specialist
Intelenet Pvt. Ltd.
10.2017 - 08.2018
Digital Marketing Executive
Concentrix Pvt. Ltd
04.2016 - 08.2017
B.Com - Accounting
D A V College
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