Rahul Roy
Delhi,HR
Summary
Results-driven HoReCa sales professional with a strong track record of driving over 80% of Delhi-NCR’s business volume through strategic account management, distributor leadership, and high-impact sales execution. Adept at building and mentoring sales teams, optimizing distributor networks, and delivering consistent revenue growth while expanding market presence across hotels, restaurants, hospitals, social clubs, and cloud kitchens. Skilled in unlocking new opportunities through product seeding, competitive market analysis, and innovative customer engagement initiatives. Recognized for cultivating long-term partnerships with marquee clients including Marriott, Oberoi Group, Starbucks, Tim Hortons, Chai Point, and Zomato Hyperpure, aligning solutions with evolving customer needs via collaborative chef partnerships and tailored promotional campaigns. Experienced in steering cross-functional teams, enhancing brand visibility at industry forums, and developing scalable strategies that position the business for sustainable growth and future market leadership.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior /Area Sales Executive
Rich Products & Solution Pvt Ltd
03.2025 - Current
- Successfully managing the HoReCa segment including Hotels, Restaurants, Hospitals, Social Clubs, Banquets, Cloud Kitchens, and QSRs, contributing to over 80% of Delhi-NCR HoReCa business volume.
- Overseeing a network of 11 distributors across Delhi, Gurgaon, and Faridabad to ensure seamless product availability and service.
- Leading and mentoring a team of 3 members by monitoring their PJPs, supporting them in achieving primary targets, evaluating market visits, driving secondary sales, and assisting in new customer acquisition.
- Managing relationships with key national accounts in Delhi-NCR, including Batra Bros, Swagath Group, Sagar Ratna, IHG, Marriott Group, Oberoi Group, Starbucks, Tim Hortons, Zomato Hyperpure, Chai Point, and others.
- Consistently achieving both primary and secondary targets while introducing and seeding new SKUs into the existing territory to drive market expansion.
- Conducting chef interactions (key decision-makers) to align product solutions with business needs and organizational objectives.
- Driving brand promotion through staff training, targeted demos, festive campaigns, and participation in industry events and local festivals, ensuring brand visibility and recall.
- Supporting customers with menu design and product placement to enhance their business while positioning new product lines successfully.
- Conducting competition analysis and collaborating with cross-functional teams to design tailored proposals for clients, enhancing value-driven partnerships.
- Maintaining well-structured records of client interactions, appointments, meetings, and follow-ups for organized account management.
- Assisting the regional manager with sales trend forecasting and contributing to strategic business planning.
- Demonstrated strength in relationship building and contract negotiation, consistently exceeding yearly sales targets and driving revenue growth.
- Mentored new hires in sales techniques and customer engagement strategies, contributing to improved team performance and efficiency.
- Actively expanded brand awareness by representing the company in trade shows, conferences, and high-visibility industry events.
- Cultivated strong, long-term partnerships with customers, ensuring loyalty, satisfaction, and repeat business.
Sales Executive – Food Service
Rich Product & Solutions Pvt. Ltd.
03.2022 - 02.2025
- Managing HoReCa (Hotels, Restaurants, Hospitals, Social Clubs, Banquets, Cloud Kitchen, QSR’s)
- Contributing 30% volume of Delhi HoReCa business
- Currently handling 2 distributors servicing North & West Delhi
- Primary and Secondary Target Achievement
- Seeding new SKU’s in existing territory
- Maintain & improve market share
- Meet Chef (key decision maker) to understand the requirement & align with company agenda
- Staff trainings in relevant outlets
- Brand promotion in different events and local festivals
- Convert potential customer & seed product through demos
- Ensure flawless execution of festive campaigns for new product development
- New menu design for accounts to increase their business
- Competition analysis
- Achievements:
- Increased business in territory by 13 times
- Above was done through: annual business value
- Batra Bros (Café Delhi Heights) ₹ 2cr
- Royal Pepper (Group of Banquets) ₹ 1.8cr
- Pinch of Spice & KTG Hotels and Resorts ₹ 9.5L
- Karaobar Restaurant and Punjabi Rasoi ₹ 6.5L
- Increased billing accounts from 70 to 125
- Activated 25 NPD accounts in FY23 generating annual business of ₹1.5L
- 100% volume achievement & 26% YoY growth for FY23
- 100% volume achievement of focus SKU throughout FY23
Sales Officer – Food Service
Birla’s Morton India
07.2020 - 03.2022
- Handling HoReCa business
- Handling A and B Class Bakery outlets
- Contributing to 33% volume of Delhi HoReCa business
- Was handling 3 distributors of South Delhi
- Target Achievement
- NPD
- Competition analysis
- Maintain & improve market share
- Find opportunity to promote brand in appropriate location | event
- Achievements:
- Increased business in territory by 20%
- Above was done through: (annual business value)
- Hyatt Regency and Hyatt Andaz ₹ 7L
- Bel Monde Hotel ₹ 7L
- The Oberoi New Delhi (T.O.N.D) ₹ 6L
- Cake Palace, Supreme Bakery, Bikanerwala, Meggish ₹ 4L
- Activated 60 new outlets and re-activated 10 inactive outlets
- Increased billing accounts in South Delhi from 10 to 80
- 100% Volume achievement & 5% YoY growth for FY21
- Setting up Gurgaon territory from 0 to 2 lakhs per month
Business Development Executive
Del Monte India
05.2019 - 06.2020
- Handling HoReCa business
- Contributing 40% volume in South Delhi
- Target Achievement
- Maintain & improve market share
- Competition analysis
- NPD
- Find opportunity to promote brand in appropriate location | event
- Achievements:
- Generated business worth 8L annually in 1st AC waiting lounge at Nizamuddin and NDRS
- Activated Beer Cafe Pan India with annual business of ₹ 5L
- Activated Universal USA (IGI Airport Terminal 1) with annual business of ₹ 4L
- Activated 35 new outlets and re-activated 40 inactive accounts
- Increased number of billing outlets in South Delhi by 30%
- 100% volume achievement & 10% YoY growth for FY20
Business Development Officer
Parle Agro Pvt. Ltd.
09.2018 - 04.2019
- Handling Institution business
- Contributing 25% volume in Delhi
- Maintain & improve market share
- Competition analysis; New Sku penetration; Distributor management
- Achievement:
- Increased market share in North- Delhi Institution by 5%
- Opened 10 new outlets and re-activated 30 in-active outlets
- Increased number of billing outlets in North Delhi Institution by 250%
- 100% volume achievement & 25% YoY growth for 2017-18
Summer Internee [during MBA]
Bisleri International Pvt. Ltd.
06.2017 - 08.2017
- Responsible for penetration of Bisleri Pop (Fonzo, Pinacolada, Spici, Limonata) in South Delhi
- Introduced Bisleri Pop to 44 new traditional retail outlets
- Overachieved target by selling more than 150 cases
- Cracked deal worth ₹ 1L per month in Delhi Haat
- Competition analysis
- Distributor management
- Profile: General Trade
Summer Internee [during BBA]
Pepsi Co. India Holding Pvt. Ltd.
06.2015 - 07.2015
- Understanding FMCG industry, distribution channel
- Learned aspects of distribution management
- Dynamics of supply chain
- Premium product placement (Tropicana, Gatorade, Lipton Ice tea, Himalayan mineral water)
- Got exposed to front line sales team in their day to day working
- Client servicing; Competition analysis, Business Development
- Profile: HoReCa Channel Sales
Education
MBA - Marketing and Sales
Ansal University
BBA - undefined
Guru Govind Singh Indraprasth University
Skills
- Engaging sales presentations
- Value-based selling techniques
- Market competitor assessment
- Account acquisition
- Sales development training
- Strong interpersonal skills
- Strategic account development
- Market territory coordination
- Prospective client outreach
- Account performance tracking
- KPI monitoring and reporting
- Sales performance analysis
- Contract evaluation
- Contract negotiation
Accomplishments
- Utilized Microsoft Excel to design and implement efficient inventory tracking spreadsheets, enhancing operational accuracy.
- Recognized as Performer of the Year consecutively in 2023-24 and 2024-25 for driving a remarkable 40% year-over-year business growth.
- Achieved 84% proficiency in Sales Force adoption, effectively leveraging the platform for comprehensive data management and workforce tracking.
Certification
- Certificate for completing the Professional Selling Skills
- Certificate for completing Value Selling Skills
Timeline
Senior /Area Sales Executive
Rich Products & Solution Pvt Ltd
03.2025 - Current
Sales Executive – Food Service
Rich Product & Solutions Pvt. Ltd.
03.2022 - 02.2025
Sales Officer – Food Service
Birla’s Morton India
07.2020 - 03.2022
Business Development Executive
Del Monte India
05.2019 - 06.2020
Business Development Officer
Parle Agro Pvt. Ltd.
09.2018 - 04.2019
Summer Internee [during MBA]
Bisleri International Pvt. Ltd.
06.2017 - 08.2017
Summer Internee [during BBA]
Pepsi Co. India Holding Pvt. Ltd.
06.2015 - 07.2015
BBA - undefined
Guru Govind Singh Indraprasth University
MBA - Marketing and Sales
Ansal University
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