Rahul Sarkar
Gurgaon
Summary
Creative and performance-driven marketing professional with 1 year of experience as a Brand Manager, leading digital campaigns, social media strategy, and brand building for a fashion brand. Skilled in content planning, audience engagement, and managing paid promotions across Google and Meta platforms. Previously worked as a BDE at PlanetSpark, where strong communication and sales skills helped exceed targets. Brings a blend of strategic thinking, hands-on execution, and cross-functional coordination to drive brand growth.
Overview
2
2
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
WEDE
Gurgaon
07.2024 - Current
- Developed and managed the brand's online identity across Instagram, increasing engagement by 45%.
- Launched a seasonal digital campaign that contributed to a 20% rise in online sales.
- Monitored and analyzed campaign performance using Meta Business Suite and Google Analytics.
- Collaborated with design and content teams to create a cohesive visual and messaging tone.
Business Development Executive
PlanetSpark
Gurgaon
07.2023 - 12.2024
- Achieved 100%–120% of monthly sales targets consistently, closing an average of 10–15 deals per month.
- Conducted over 150+ one-on-one counseling sessions with parents and students to pitch learning programs.
- Maintained a conversion rate of 20–25%, significantly above the team average.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Galgotias College of Engineering And Technology
Greater Noida08-2023
Skills
- Digital Marketing Tools: Google Ads, Meta Ads Manager, Google Analytics, Mailchimp
- SEO & SEM: On-page SEO, keyword research, Google Search Console
- Content Marketing: Blog writing, content calendar planning, copywriting
- Social Media Management: Instagram, Facebook, LinkedIn scheduling & analytics
- Email Marketing: Campaign creation, A/B testing, segmentation
- Basic Design: Canva, Procreate, Adobe Photoshop (beginner level)
- Website Development: Shopify, Wordpress
- Sales & Conversion: Lead qualification, cold calling, demo pitching, objection handling, upselling & cross-selling
- Negotiation & Closure: Pricing discussions, handling rejections, closing high-ticket deals
- Reporting & Analysis: Daily sales reports, funnel tracking, KPI monitoring, Excel (basic)
Projects
Social Media Content Strategy for a Sustainable Fashion Brand
- Designed a 30-day content strategy including post ideas, captions, and hashtag research for Instagram.
- Balanced educational, promotional, and interactive content to maximize engagement.
- Developed brand tone and visual direction using Canva mockups.
Email Funnel Design for a Fashion Product Launch
- Created a 4-part email campaign including welcome, product teaser, launch announcement, and limited-time discount emails.
- Designed email templates using Mailchimp and followed best practices for subject lines and CTAs.
Timeline
Brand Manager - Ecommerce and Digital Marketing
WEDE
07.2024 - Current
Business Development Executive
PlanetSpark
07.2023 - 12.2024
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Galgotias College of Engineering And Technology
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