Rahul Sawant
Mumbai
Overview
4
4
years of professional experience
1
1
Certification
Work History
PPC Manager
Publicis Media
06.2024 - Current
- Oversaw paid media teams across India and UK, ensuring consistent campaign execution and quality assurance.
- Drove 84.94% increase in ROAS by managing over £5 million quarterly ad spend across Google, Meta, and LinkedIn Ads.
- Reduced cost per lead by 31% through continuous optimization of paid search and social campaigns.
- Implemented Vehicle Feed Ads in Google Ads Performance Max campaigns, achieving significant growth in conversions.
- Boosted regional engagement by 28% using geo-targeting and custom audience strategies across search and social platforms.
- Managed key UK automotive clients under Stellantis, including Peugeot, Vauxhall, Citroën, Jeep, Alfa Romeo, Abarth, Fiat, Fiat Professional, and DS.
Associate Manager PPC
Publicis Media
10.2022 - 05.2024
- Increased lead volume by 42% and reduced CPL by 31% by managing and scaling paid search and social campaigns across Google Search, Meta, and LinkedIn Ads, especially LinkedIn, with the help of InMail ads (now conversation ads), using full-funnel targeting and bid optimization.
- Expanded campaign reach and efficiency by analyzing search query reports, and proactively building out keyword lists and negative match sets, resulting in higher CTR and quality score improvements.
- Improved team capability and campaign quality by mentoring junior PPC team members on platform best practices, which fostered a collaborative, high-performing environment.
- Influenced future strategy by developing and presenting detailed Post-Campaign Analysis (PCA) reports to clients, including actionable insights, and performance recommendations.
- Enhanced project execution and accountability by leading regular team stand-ups and performance syncs, identifying blockers, sharing learnings, and guiding the team toward on-time, results-driven delivery.
- Managed DP World brands Dubuy.com, SeaRates, Cargoes Logistics, Runner, Flow, and Finance, and the DP World Tour. Brings strong regional insight and adaptability within the MENA digital landscape, focused on delivering measurable business outcomes.
Analyst PPC
Publicis Media
04.2021 - 09.2022
- Drove strategic campaign performance improvements by collaborating with cross-functional team members on account strategy development and execution for multiple high-priority clients.
- Built trust and ensured transparency by leading weekly client calls to review performance reports, uncover insights, and align on optimization opportunities.
- Improved ROI across multiple PPC accounts by managing campaign budgets, optimizing bid strategies, and ensuring consistent delivery across various verticals.
- Increased campaign efficiency and CTR by conducting in-depth keyword research, uncovering high-intent search terms, and refining ad group structures.
- Enabled data-driven decision-making by executing structured A/B tests on ad creatives and copy, leading to statistically significant improvements in conversion rates and engagement.
- Enhanced team efficiency and onboarding speed by developing clear, standardized SOP documentation for recurring PPC and reporting tasks, reducing training time and errors.
- Clients managed - Citi Bank USA, & P&O Ferries, UK.
Education
MBA - Marketing Management And Research
Guru Nanak Institute Of Management Studies
Mumbai, India03-2019
Bachelor of Management Studies - Marketing Management
University Of Mumbai
Mumbai, India03-2016
Skills
- PPC management (Google, Bing, LinkedIn, Meta)
- Lead generation strategy
- A/B testing and conversion rate optimization
- Bid management (target CPA/ROAS/TIS)
- Conversion tracking (GA4, GTM, CRM)
- Data reporting (Data Studio, Looker Studio, Excel)
- Audience segmentation and retargeting
- Budget forecasting
- Cost per lead and conversion rate optimization
- Multi-channel attribution
- Media planning
Certification
- Google Ads Search, Display, Video
- Google SA360
- LinkedIn Marketing Solutions
- Meta Blueprint (Scheduled)
Awards & Recognition
- Contributed to the execution of a Value-Based Bidding (VBB) strategy that won the UK Paid Media Awards 2025 – Best Use of Data. Authored the award-winning case study demonstrating the measurable business impact of the VBB approach.
- Won the "Employee of the Quarter" award at Publicis media.
- Received Nominations for " Best use of 1st party data on Meta (CDP)" and "TikTok Automotive Ads"
Languages
English
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
PPC Manager
Publicis Media
06.2024 - Current
Associate Manager PPC
Publicis Media
10.2022 - 05.2024
Analyst PPC
Publicis Media
04.2021 - 09.2022
MBA - Marketing Management And Research
Guru Nanak Institute Of Management Studies
Bachelor of Management Studies - Marketing Management
University Of Mumbai