Summary
Overview
Work History
Education
Skills
Certification
Awards & Recognition
Languages
Timeline
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Rahul Sawant

Mumbai

Summary

Performance-driven Digital Marketing and PPC Manager with 4.5 years of experience in both paid search and paid social, managing campaigns across Google Ads, Meta, LinkedIn, and Bing. Skilled in lead generation, ROI optimisation, full-funnel marketing, and campaign automation. Strong background in value-based bidding, A/B testing, and performance analysis. Collaborated with content and analytics teams to deliver data-driven campaigns that drive measurable growth. Recognised at the UK Paid Media Awards for strategic excellence in value-based bidding and awarded for authoring a winning case study. Experienced in leveraging first-party data, audience targeting, and performance insights to improve media efficiency. Brings a deep understanding of the UK digital ecosystem and compliance landscape.

Overview

4
4
years of professional experience
1
1
Certification

Work History

PPC Manager

Publicis Media
06.2024 - Current
  • Oversaw paid media teams across India and UK, ensuring consistent campaign execution and quality assurance.
  • Drove 84.94% increase in ROAS by managing over £5 million quarterly ad spend across Google, Meta, and LinkedIn Ads.
  • Reduced cost per lead by 31% through continuous optimization of paid search and social campaigns.
  • Implemented Vehicle Feed Ads in Google Ads Performance Max campaigns, achieving significant growth in conversions.
  • Boosted regional engagement by 28% using geo-targeting and custom audience strategies across search and social platforms.
  • Managed key UK automotive clients under Stellantis, including Peugeot, Vauxhall, Citroën, Jeep, Alfa Romeo, Abarth, Fiat, Fiat Professional, and DS.

Associate Manager PPC

Publicis Media
10.2022 - 05.2024
  • Increased lead volume by 42% and reduced CPL by 31% by managing and scaling paid search and social campaigns across Google Search, Meta, and LinkedIn Ads, especially LinkedIn, with the help of InMail ads (now conversation ads), using full-funnel targeting and bid optimization.
  • Expanded campaign reach and efficiency by analyzing search query reports, and proactively building out keyword lists and negative match sets, resulting in higher CTR and quality score improvements.
  • Improved team capability and campaign quality by mentoring junior PPC team members on platform best practices, which fostered a collaborative, high-performing environment.
  • Influenced future strategy by developing and presenting detailed Post-Campaign Analysis (PCA) reports to clients, including actionable insights, and performance recommendations.
  • Enhanced project execution and accountability by leading regular team stand-ups and performance syncs, identifying blockers, sharing learnings, and guiding the team toward on-time, results-driven delivery.
  • Managed DP World brands Dubuy.com, SeaRates, Cargoes Logistics, Runner, Flow, and Finance, and the DP World Tour. Brings strong regional insight and adaptability within the MENA digital landscape, focused on delivering measurable business outcomes.

Analyst PPC

Publicis Media
04.2021 - 09.2022
  • Drove strategic campaign performance improvements by collaborating with cross-functional team members on account strategy development and execution for multiple high-priority clients.
  • Built trust and ensured transparency by leading weekly client calls to review performance reports, uncover insights, and align on optimization opportunities.
  • Improved ROI across multiple PPC accounts by managing campaign budgets, optimizing bid strategies, and ensuring consistent delivery across various verticals.
  • Increased campaign efficiency and CTR by conducting in-depth keyword research, uncovering high-intent search terms, and refining ad group structures.
  • Enabled data-driven decision-making by executing structured A/B tests on ad creatives and copy, leading to statistically significant improvements in conversion rates and engagement.
  • Enhanced team efficiency and onboarding speed by developing clear, standardized SOP documentation for recurring PPC and reporting tasks, reducing training time and errors.
  • Clients managed - Citi Bank USA, & P&O Ferries, UK.

Education

MBA - Marketing Management And Research

Guru Nanak Institute Of Management Studies
Mumbai, India
03-2019

Bachelor of Management Studies - Marketing Management

University Of Mumbai
Mumbai, India
03-2016

Skills

  • PPC management (Google, Bing, LinkedIn, Meta)
  • Lead generation strategy
  • A/B testing and conversion rate optimization
  • Bid management (target CPA/ROAS/TIS)
  • Conversion tracking (GA4, GTM, CRM)
  • Data reporting (Data Studio, Looker Studio, Excel)
  • Audience segmentation and retargeting
  • Budget forecasting
  • Cost per lead and conversion rate optimization
  • Multi-channel attribution
  • Media planning

Certification

  • Google Ads Search, Display, Video
  • Google SA360
  • LinkedIn Marketing Solutions
  • Meta Blueprint (Scheduled)

Awards & Recognition

  • Contributed to the execution of a Value-Based Bidding (VBB) strategy that won the UK Paid Media Awards 2025 – Best Use of Data. Authored the award-winning case study demonstrating the measurable business impact of the VBB approach.
  • Won the "Employee of the Quarter" award at Publicis media.
  • Received Nominations for " Best use of 1st party data on Meta (CDP)" and "TikTok Automotive Ads"

Languages

English
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

PPC Manager

Publicis Media
06.2024 - Current

Associate Manager PPC

Publicis Media
10.2022 - 05.2024

Analyst PPC

Publicis Media
04.2021 - 09.2022

MBA - Marketing Management And Research

Guru Nanak Institute Of Management Studies

Bachelor of Management Studies - Marketing Management

University Of Mumbai

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