Rahul Saxena
New Delhi
Summary
Core Competencies Profile Summary Having 8+ years' experience in Key Account Management, Business Development, Sales & Distributor Management experience with FMCG Sector in understanding business needs and New Product Launch & Market Development, Vendor Management in identifying initiatives that will allow a business to meet strategic goals in the Sales & Marketing domains Abilities of handling sales and Distributors to stimulate organizational growth and realize organizational objectives, Capable of identifying and developing clients for business excellence and accomplishment of targets Achieved top-line targets (volume and revenue) with eye on profits; negotiated terms of business with channel partners covering margins, Stock Keeping Unit (SKU) range, product display, in-store brand visibility and payment terms Expert in negotiating with customers, suppliers & distributors. Have immense knowledge in using all required sales & marketing theories & strategies. Attended many trainings & trained many teams in sales fundamentals, marketing, team management etc. Believes in building brands & profits through distribution & visibility. Managing Dealers Return on Investment (ROI) by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing business
Overview
8
8
years of professional experience
Work History
AREA SALES EXECUTIVE
PARLE BISCUITS PVT LTD.
Faridabad
04.2021 - Current
- I manage a team of 24, including 2 Supervisors and 22 Promoters, overseeing distribution through 2 distributors for hypermarkets, air plazas, and standalone outlets, as well as direct supply to major retailers like D Mart, V Mart, 24*7 (GPI), and various e-commerce platforms.
- My responsibilities include appointing distributors, guiding the team to achieve monthly targets, visiting key counters, generating purchase orders, and maintaining vendor relationships. I ensure volume, value, and profitability align with our Annual Business Plan (ABP).
- I handle primary and secondary sales, new product launches, market setup, and infrastructure. I oversee daily, weekly, and monthly reporting, roll out sales initiatives, and create sales, distribution, and marketing strategies. Key tasks include executing creative monthly promotions, enhancing product visibility, and maintaining strong relationships with chain store teams. I drive sustainable growth through effective TOT parameters, creative merchandising, and market share expansion.
- Regular business reviews and updates on sales trends, market developments, and competition are essential. I train and develop the sales team, conduct quarterly reviews, and manage distributor ROI by optimizing investments and driving secondary sales.
Field Marketer
Hindustan field service Private Ltd.(Joint venture hindustan unilever ltd)
Noida & Ghaziabad
11.2018 - 03.2021
- KRA includes store visit, proper executions of promotions & visibilities month wise
- Work on 4P (PRODUCT/PLACE/PROMO/PROPOSTION (ASSET COMPLIANCE)
- Responsible for the smooth supply to the Store like Big Bazaar, Reliance, SSO and Vishal Mega mart through Distributor
- Responsible for the handling the Distribution Point with sales team as well Promoter & Merchandisers
- Handling ABRL, Metro Cash & Carry , & CP Wholesale in UP
- Secondary target achievements, claims & outstanding clearance, Servicing of PO's, supply chain and coordination for Stocks and Monthly promotions at the account level, ensuring fill rates to accounts
- Handling Trade Activation for MT & GT Accounts in Noida/Ghaziabad or Merchandising Activities like new launches, Visibility and Promotions conducted at the account level
- Analysis and studying competitors on timely basis.
Change Leader
Peel works Pvt. Ltd.
South Delhi
02.2016 - 10.2018
- Handled Team size of 30 Promoters & 2 supervisor
- Change Leader for the project 'Humara shop' ,(A project of HUL, run by Peel-Works) handling territory South Delhi ,Faridabad, Noida & Ghaziabad Responsible for increasing the online order and delivery to customer
- Handling customer care team, & track data number of orders delivered & non delivered orders
- Marketing activities like {ATL & BTL}, store level visibility
- Add new outlets & Claim Management Execute high-class visibility as per defined norms across retails outlets, manage inventories, FIFO, freshness of stock & Inventory Health Index as per company norms, ensure continuous availability and regular rotation, Take care of route operations, To create secondary claim to company, promote in shop activities.
CUSTOMER CARE EXCUTIVE POST SALES PROCESS
SERCO PVT LTD
South Delhi
- Maintain and develop good relationship with customers through personal contact or meetings or via telephone etc
- Act as a bridge between the company and its current market and future markets & Help management in forthcoming products and discuss on special promotions
- Records sales & order information & update to sales department.
Education
B.TECH - electronics & communication
Roorkee Institute of Technology
10+2 -
MBIC
Skills
- Key Account Management
- Product Listing
- New product launch
- Claim Management
- ROI Management
- Vendor Management
- 4P Management
- Merchandising- Branding
- PO Generation
- Team Management
- Well versed with MS-Office and sales tool & Internet Applications
Personal Information
Date of Birth: 01/04/94
Languages
English & Hindi
Timeline
AREA SALES EXECUTIVE
PARLE BISCUITS PVT LTD.
04.2021 - Current
Field Marketer
Hindustan field service Private Ltd.(Joint venture hindustan unilever ltd)
11.2018 - 03.2021
Change Leader
Peel works Pvt. Ltd.
02.2016 - 10.2018
CUSTOMER CARE EXCUTIVE POST SALES PROCESS
SERCO PVT LTD
B.TECH - electronics & communication
Roorkee Institute of Technology
10+2 -
MBIC
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