Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rahul Singh

Gurugram

Summary

Digital Marketer with 2 and half years of expertise working in the Software IT Sector and specializing in handling highly ROI-centric and performance Marketing Paid Campaigns and SEO with strong knowledge of achieving business goals through the implementation of multiple strategies.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Performance Marketing Lead

Freelance
Gurugram
11.2023 - Current
  • Budget: Handling 6 Lakhs spent per month over Google Ads & Facebook Ads
  • Performance: Increased Overall Leads by 47%
  • Achieved a 100% increase in Facebook leads while reducing Cost Per Lead (CPL) by 10%.
  • Enhanced app installs by 20% and lowered Cost Per Acquisition (CPA) by 25%.
  • Successfully optimized landing pages, resulting in a 30% increase in conversion rate (CR).
  • Elevated in-app activity and significantly improved retention rates.

Digital Marketer

Vishuddha Nutriols Pvt Ltd
Delhi
05.2023 - 10.2023
  • Spearheaded key programs and developed campaigns to facilitate increased market share, brand awareness, and customer engagement
  • Provide expertise on using digital platforms to drive traffic
  • Use complex data analytics to create consistently successful campaigns, programs, and strategies
  • Budget: Handling 3 Lakhs spent per month over Google Ads & Facebook Ads
  • Performance: Increased Overall Leads by 25% Cost: Overall CPL brought down by 40% on Google & 30% on Facebook
  • CAC: Overall CAC brought down by 30% and Improved Profitability
  • L/P Optimization: Improved Page CR by 57% (from 5.4% to 9.7%)
  • Reduced CPC: Reduced Overall CPC's by Optimal Optimization of Time Slots by 25%.

Performance Marketer

Agatsa Software Pvt Ltd.
Noida
08.2022 - 04.2023
  • Implemented and managed all marketing campaigns, plans, and programs for a business, including coordinating promotional events, developing marketing materials, and community outreach
  • Campaign Creation and Optimization: Optimized CPL by 30% and CAC reduced by 25%
  • Multichannel Expertise: Works seamlessly across Google Search, Display, Shopping, Performance Max, Discovery, and Video Ads
  • Traffic and Conversion Tracking: Expert in creating and managing social media campaigns to boost traffic and drive conversions
  • Holistic Analytics: Tracks organic and paid search traffic using a strategic combination of Google Search Console, Google Analytics, and Facebook Insights
  • Strategic Campaigns: Creates compelling email marketing campaigns for offers and promotions targeting existing databases.

Education

BTech - Computer Science

UIET Kurukshetra
Kurukshetra
07-2022

Senior Secondary Education - PCM

Sunglow International School
01-2018

Secondary Education -

Holy Child Public School
01-2016

Skills

  • Digital Marketing Expert
  • Google Ads
  • PPC
  • E-mail Marketing
  • Facebook Marketing
  • Audience Selection
  • Branding
  • Remarketing
  • Lead Generation
  • Analytics Skills

Certification

  • Google Ads Search Certification
  • JIO Telecomm Internship Certification
  • Google Shopping Ads Certification
  • Flipkart Internship Certification
  • Google Ads Display Certification
  • Digital Marketing Certification

Timeline

Performance Marketing Lead

Freelance
11.2023 - Current

Digital Marketer

Vishuddha Nutriols Pvt Ltd
05.2023 - 10.2023

Performance Marketer

Agatsa Software Pvt Ltd.
08.2022 - 04.2023

BTech - Computer Science

UIET Kurukshetra

Senior Secondary Education - PCM

Sunglow International School

Secondary Education -

Holy Child Public School

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Rahul Singh